"In the dance of business, the rhythm of success is orchestrated by the melody of a positive company culture."
Welcome to ValiantCEO Magazine’s exclusive interview with Giovanni Brees, co-founder of BoostYourCampaign, a trailblazing crowdfunding and product launch agency.
In this captivating conversation, Giovanni unveils the remarkable journey that led to the establishment of BoostYourCampaign in 2010, showcasing his expertise in online marketing, big data, blockchain, and go-to-market strategies.
With an impressive track record of raising over $480,000,000 USD on renowned crowdfunding platforms like Kickstarter, Indiegogo, and WeFunder, BoostYourCampaign stands as a global benchmark for crowdfunding and eCommerce success.
Giovanni, also a co-founder of BYC Media, shares his insights on business strategies, market expansion, and growth. His notable features in prestigious publications such as The Huffington Post, The Guardian, and Forbes underscore his industry influence.
As ValiantCEO explores the intricacies of BoostYourCampaign’s triumphs and Giovanni’s unique perspective, readers will gain valuable insights into the evolving landscape of crowdfunding, online marketing, and the keys to building a thriving business in the digital age.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Giovanni Brees: I’m Giovanni Brees, co-founder of BoostYourCampaign (Boost Your Campaign), a prominent crowdfunding and product launch agency. My journey began as a sales and marketing consultant for global companies, but my passion led me to focus on business strategies and new business development, eventually leading to the establishment of BoostYourCampaign in 2010.
With over 15 years of diverse experience in online marketing, big data, product launches, blockchain, and go-to-market strategies, we’ve had the privilege of raising over $480,000,000 USD on renowned crowdfunding platforms like Kickstarter, Indiegogo, and WeFunder. This track record solidifies our reputation as a crowdfunding and eCommerce specialists.
As a co-founder of BYC Media and BoostYourCampaign, I’ve been featured in prestigious publications such as The Huffington Post, The Guardian, Mashable, The New York Times, Bloomberg, and Forbes. I’m recognized for my expertise in advising on product launches, market expansion, and growth strategies.
BoostYourCampaign has rapidly evolved into the industry standard for crowdfunding platforms, including Indiegogo, Kickstarter, and WeFunder. Our success extends to the world of eCommerce, where we’ve partnered with leading brands like Lamborghini, WordPress, Sennheiser, to name a few.
With offices in the United States and Europe, BoostYourCampaign is proud to be considered one of the world’s foremost crowdfunding marketing agencies, continually setting the standard for successful crowdfunding campaigns and product launches.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Giovanni Brees: To keep our team happy, we prioritize several key elements:
- Open Communication: We believe in fostering open and transparent communication within our team. We regularly hold feedback sessions and one-on-one meetings, providing a platform for our team members to voice their thoughts, ideas, and concerns. This ensures that they feel heard, valued, and understood.
- Flexibility: Our company culture embraces flexibility in work arrangements. We understand that each team member has unique preferences and needs.
Therefore, we allow remote work if desired, empowering our employees to strike a balance that suits their lifestyles. - Empowerment and Recognition: Empowering our team members to make decisions and contribute significantly to our company’s mission is vital. We also make it a point to recognize and reward their hard work, whether through promotions, bonuses, or simple expressions of appreciation.
- Strong Company Culture: We’ve cultivated a positive company culture that promotes inclusivity, diversity, and a sense of belonging. Our goal is to create an environment where every team member feels they are part of a supportive community.
- Professional Development: We’re committed to providing opportunities for learning and growth within our organization. This includes offering training, mentorship programs, and clear career development paths.
Adapting to the current shift in workplace dynamics, we remain well-prepared. Our emphasis on open communication, flexibility, and a supportive company culture aligns perfectly with the evolving preferences of today’s workforce.
We are committed to staying attuned to the changing needs and desires of our team, positioning BoostYourCampaign not only to navigate but also to thrive. Our team’s happiness and well-being are at the core of our success, and we are dedicated to maintaining an environment where they can flourish.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Giovanni Brees: The online business landscape is indeed evolving at an unprecedented pace, encompassing B2B, B2C, online shopping, virtual meetings, remote work, and even virtual medical consultations.
As we look ahead to the year to come, my expectations are fueled by the realization that this digital transformation & impact of AI development, is here to stay and continues to present numerous opportunities.
At BoostYourCampaign, we are capitalizing on this tidal wave by aligning our strategies with the changing landscape. We have been adding several developers to our marketing team and launched our own AI application focusing on data collection and extrapolation.
Our API developers work continuously on new integrations with ad platforms and data collection services to keep us on top of the game when it comes to finding and targeting relevant audiences for our customers.
Our emphasis on open communication, flexibility, and remote work options positions us to attract top talent from around the world, enabling us to expand our capabilities and provide even more value to our clients. We’re continually enhancing our digital marketing expertise, exploring innovative technologies, and fine-tuning our services to meet the evolving needs of online businesses.
Additionally, we remain dedicated to helping our clients succeed in this dynamic online landscape. Whether it’s assisting with crowdfunding campaigns or product launches, our goal is to leverage our experience and adapt to the changing demands of the market.
In summary, I expect the online business realm to continue its growth, and we are well-prepared to ride this wave by staying agile, embracing digital transformation, and consistently delivering exceptional results to our clients. The year ahead holds great promise, and we are excited to be at the forefront of this digital revolution.
Christopher Hitchens, an American journalist, is quoted as saying that “everyone has a book in them” Have you written a book? If so, please share with us details about it. If you haven’t, what book would you like to write and how would you like it to benefit the readers?
Giovanni Brees: I wrote “The Crowdfunding Quick-Guide: Use crowdfunding to raise funds, launch your product, and increase sales” to share my expertise in crowdfunding with others.
However, I’m also working on a new book, a different topic, yet also one that is close to my heart, which focuses on health and achieving an optimal state of mind.
This book will delve into the importance of mental and physical well-being, especially in our fast-paced, digital age. I believe that maintaining a healthy body and mind is not only crucial for personal fulfillment but also for achieving success in any endeavor.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Giovanni Brees: In my experience, one of the most underestimated aspects of running a company is the importance of nurturing and maintaining a positive company culture. While it may not always be the most visible or tangible part of a business, it profoundly influences the success and well-being of the organization and its employees.
A real-life example of this underestimation can be seen in a company I once worked with as a consultant. They were highly focused on achieving their financial targets and growth milestones, leading to intense pressure and a culture prioritizing results above all else. While they initially experienced rapid growth, they soon encountered high turnover rates, decreased employee morale, and a decline in the quality of their work.
The leadership had underestimated the significance of creating a supportive and inclusive company culture. As a result, employees felt undervalued, unheard, and stressed. This had a direct impact on their productivity and job satisfaction, which ultimately affected the company’s bottom line.
Recognizing the issue, the company had to make a concerted effort to revitalize its culture. They implemented initiatives to improve communication, provide more opportunities for employee input, and promote a healthier work-life balance. Over time, this shift in focus towards nurturing a positive company culture led to increased employee retention, improved teamwork, and, ultimately, better financial performance.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Giovanni Brees: Well, on a lighter note… 😉 If I could choose a business superpower, I’d definitely go for the “Instant Coffee Machine” power! I know it might sound a bit bizarre, but hear me out.
With my trusty “Instant Coffee Machine” superpower, I’d be able to brew up a piping hot cup of coffee or tea whenever and wherever I want, instantly. Picture this: I’m in a marathon meeting, everyone’s feeling drained, and bam! I summon a delicious cup of coffee for an instant energy boost.
Or perhaps, during a brainstorming session, I magically produce a soothing chamomile tea to calm nerves and stimulate creativity.
But it doesn’t stop there! I’d use this superpower to create a cozy coffee shop atmosphere in our office, complete with comfy armchairs and the soothing hum of an espresso machine. It’s all about keeping the team caffeinated and in good spirits.
And when it comes to those tough negotiations or tricky client meetings, I’d whip up a special brew that makes everyone feel extra friendly and agreeable – we’d seal deals with a handshake and a smile.
So, you see, my “Instant Coffee Machine” superpower isn’t just about coffee; it’s about infusing positivity, energy, and a touch of humor into the business world, one cup at a time!
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Giovanni Brees for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Giovanni Brees or his company, you can do it through his – Linkedin Page
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