There is no one-size-fits-all when it comes to boosting a small business. But there is no sense in trying to reinvent the wheel every time, either. Whatever you’re thinking of doing in your business, chances are someone else has already tried it and either failed or succeeded.
If you want to succeed, it is a good idea to follow some best practices that have been tried over and over again by experienced entrepreneurs. We asked some of these experts and got very interesting responses.
Ben Price, CEO of Heatable UK
A CEO can boost their business by making sure they have the right people in place. This means having a team that is well-rounded and has a variety of skillsets that enable them to complete tasks quickly and efficiently. Another way a CEO can boost their business is by creating effective marketing strategies for their products or services. Marketing is important because it helps customers know what they’re getting when they buy something from you, which then leads them back into your store when they need more things from you!
Daniel Cook, Head of Business Development at Mullen & Mullen
Invest in technology. Technology is a must-have if you want your business to keep running and achieving success. Hence, you must consider investing in such upgrades. In able to cope with the fast phase of changes in the industries, you need to boost your technology base and be faster in your operation and service to clients. Technology will give you the chance not just to survive but also to have some edge in doing business. Investing and learning how to optimize them in your business will be your fuel to boost your business.
Chris Walker, CEO of Superstar SEO
Invest SEO. SEO is an excellent tool that businesses can use to increase and monitor the traffic to their websites. It is possible to increase the likelihood of lead generation and achieve better results by incorporating better keywords into content, better conversion tools, and excellent marketing strategies without the need for extensive work.
There are also many programs and tools available to help businesses, particularly those offering digital services, that improve our quality of life by requiring less time for manual labor and more time for carefully modifying and optimizing these tools and applications to suit particular operations.
Louis John, Founder of What’s Good Online UK
Remember to stick to your niche and focus on customer service. According to Jerry Gregoire, “The customer experience is the next competitive battleground.” Always make sure to provide an unforgettable experience for your customers. Next, take advantage of the numerous social media platforms to market your company. And lastly, learn what and how to delegate tasks to the right people.
Matt Post, Co-founder of WCAG Pros
Social media has become the most popular form of marketing in the world today, and even large companies are using social media to help them grow their businesses. Unfortunately, many small business owners don’t understand how to use social media properly. They think that they need to do everything they can to get people to come to their website or sign up for an email list. But this is not how you should be using social media as a small business owner. The best way to use social media as a small business owner is to educate and inform, not sell. Use social media as an opportunity to share helpful information with your customers and potential customers so they know more about your product or service than anyone else does.
Loran Marmes, Owner of Medicare Solutions Team
Go beyond customer satisfaction and focus on ‘delighting’ customers. It’s easy to get caught up in the latest buzzwords and start talking about customer experience. But when it comes to small businesses, you have to be more focused on delighting customers than on managing the so-called experience. The key difference between “delighting” and “managing” customers is that the latter can often be a more expensive way to go for a business that doesn’t have the time or resources to master it. As a leader, you should focus your efforts on what makes your business unique and different from its competitors — not just on how it can make customers happy (or even satisfied) but also on how it can delight them.
Kev Tilley, Managing Director at Mortgageable UK
Building brand awareness is one of the major steps in establishing a successful business. It is always in the introduction stage, where advertisements and promotions should be more aggressive. Doing so helps you build rapport with your potential customers and increase conversion.
Daniel Maman, Marketing Director at My Phenom Fitness
Starting a business is always harder at the beginning, which is why structuring your workload is important. Contrary to popular belief, multitasking does not make you more productive; it diminishes your focus and affects work quality. Delegating tasks to the right people keep your business operations effective and increases your company’s revenue. If you’re funding your start-up or small business from your day job income, it might be a good idea to hold on to your 9 to 5 job just a bit longer. When starting a small business, taking calculated risks and having a fallback plan is always a good idea.
Sam Browne, CEO of HARO SEO
When you’re a small business owner, your network is your net worth, meaning having the right connections matters. Leveraging networking and social media sites like Facebook, Instagram, Twitter, and LinkedIn allows you to connect with relevant industry leaders, ask for business referrals, generate leads, and ultimately make a sale. It’s also a great opportunity to engage with your customers and study their purchasing habits. More than that, to be a successful business owner, it’s important to be very specific with your goals. As a beginner myself, what helped my business grow is setting clear objectives that are time-bound, measurable, and relevant to my long-term goals. Last, empower your workforce. Your employees are your powerhouse, and keeping them motivated is also important for your business’ success. Setting up programs that expand their skills, policies that reward and recognize their hard work, and encouraging them to engage in activities that nurture their mental and physical health will keep them productive.
Anton Giuriou, Co-founder of Homesthetics
Boosting your people is boosting your business. If you want success, then invest in the people that work to achieve it. Observations have supported the idea that happy employees are more able to generate and achieve success. Perhaps, if people in the entity are well-honed and taken care of, then they will be more invested and hooked in what they are doing. Hence, success is highly linked to employee satisfaction and work experience so you must look into this consideration. The more you invest in the people, the greater chance of success you will get for your business.
Rohit Bimbra, CEO of Home Health Care Shoppe
The first step to boosting your small business’s performance is to prioritize learning from real data. This can be as simple as tracking the results of each marketing campaign you run, or as complex as analyzing your sales figures using a sophisticated analytics program. Data can provide you with valuable insights that will help you move forward, but it might not come easy. If you’re not familiar with the language of data analysis, it might seem like an impossible task. Fortunately, there are plenty of resources available to help you learn how to use it effectively in your business. You don’t need any special skills or experience — all that’s required is an open mind and a willingness to learn new things.
Brian Hong, Founder of Big Easy SEO
Maintain a growth mindset. Businesses that can adapt to the ever-changing marketing are always the most successful ones. A company’s ability to innovate its products, systems, and partnerships along with the market’s rapid digitalization will give them a competitive advantage over its competitors.
Jamie Knight, CEO of Data Source Hub
CEOs who utilize technology can give their small business a competitive edge. Social media can be a great way to connect with potential customers and promote your products or services. In addition, online tools such as Google Analytics can help you track your website traffic and understand where your customers are coming from. Mobile apps can help you manage your business on the go and stay connected with your customers. Taking advantage of these technologies, small business owners can boost their business. Another tip for CEOs is to build relationships with other businesses. Networking can help CEOs connect with potential customers, suppliers, and partners. Building strong relationships with different businesses can help CEOs expand their reach and grow their business.
Rachel Davis, Founder of Soul Factors
Focus on building a strong team of employees is one key strategy for boosting a small business. A well-trained and motivated staff can be the key to success, so it’s essential to invest time and resources to ensure that your team has the skills and knowledge they need to succeed. Creating a positive work environment where employees feel valued and appreciated can also help to boost morale and encourage productivity.
