Today the eCommerce world is gaining much traction for a good reason. This world of possibilities is highly competitive, and you need to stand out to gain loyal customers. Shopify and Magento are two of the most competent eCommerce platforms out there.
To stay on top of your customer, choosing Magento 2 Development services provider helps in enhancing user experience.
Standing out in a highly competitive industry like eCommerce begins with working out on redefining user experience.
Offering top-notch products is fine, but the combination of high user experience will turn customers to your side.
Bad user experience can become a huge loss. The report says that user experience can impact 35% of the revenue loss for the eCommerce store.
E-commerce business opportunities bring many responsibilities, but keeping user experience at the top of the mind is always great.
Consider common methods to transform user experience and gain a loyal customer base.
Is eCommerce UX important for your business?
Providing a positive user experience will prevent you from losing future customers. Data showed that 52% of respondents did not engage with a brand when they had a bad mobile experience. Utilizing the best responsive website builder becomes imperative in achieving this goal. In this day and age, where the use of mobile devices on eCommerce websites is growing exponentially, your website’s design and functionality should consider mobile devices.
By providing a good user experience, you can make it easier for your customers to find what they need quickly, which in turn helps you increase sales. It improves their shopping experience, making them stay on your website longer and more likely to purchase.
Having a good user experience can lead to sales conversion of more customers, which in turn will increase your customer return rate, as shoppers are more likely to return to an easily navigable, flawlessly run store.
With Shopify Development services provider you can boost the performance of your online store.
Methods for Boosting User Experience for Ecommerce Websites
Below are some easy ways to improve your e-commerce store’s user experience.
Ensure that the loading speed is excellent.
Modern consumers place a high value on speed. Accessing your website, finding the products they want, and purchasing them should be easy for your clients. If your site doesn’t load quickly enough, your conversions will suffer.
Interestingly, 53% of mobile users won’t finish if it takes more than three seconds to load, while 83% won’t. Despite this, a mobile landing page usually loads within 22 seconds on average.
Recommendations based on your preferences
Online shopping has the big downside of not being personalized for most people. Online shopping means you don’t have the same level of guidance as you would receive from a store’s dedicated service representatives.
As a result, there are a few ways to fix the problem. Anytime, anywhere on your website, you can provide your customers with personalized product recommendations. The content on your homepage can be dynamically changed based on what your customers have bought before, or you can display “people also buy” recommendations at checkout.
Make navigation easy
Having a confusing and disorienting website can easily discourage and frustrate visitors. If you have a disorganized, complex design or abundant clutter in your navigation, your website will be challenging to navigate or find what people are looking for, increasing the likelihood of losing visitors. By improving your website’s navigation, more shoppers can explore your entire product line.
If you categorize your products in your main menu, you can streamline your site’s navigation. Moreover, adding subcategories under your main product categories may be a good idea, highlighting the category the shopper is viewing.
Make the checkout process simple and secure.
A long and complicated checkout process contributes to shopping cart abandonment. A difficult checkout process will likely result in customers leaving your site before purchasing.
Therefore, you should strive to streamline the checkout process as much as possible to improve the user experience on your site. If you want a quick and seamless payment process, make it simple for your customers.
There is a great way to streamline your site’s checkout process by allowing members to check out as guests instead of requiring them to register before they can make a purchase.
Providing better service to customers
Customers are the backbone of any business growth. This makes no difference to the online stores. Hence, all the business owners out there need to start working out on improving customer service.
At some point, more than high-quality products, customer service is excellent for bringing the brand out in the market. Effective customer service can also work as word-of-mouth marketing.
You continually build a strong customer base with the combination of top-notch products and customer service. To deliver better service, you can start with maintaining transparency, like informing the customer about everything like delivery date, payment confirmation, order confirmation, and much more.
If the customer is going through any concerns regarding the product or anything, your team must be available to address all the concerns as soon as possible.
Consider omnichannel marketing
As you improve your e-commerce site’s user experience, consider where visitors may want to shop elsewhere. Social commerce is becoming increasingly popular in 2023.
Social media platforms could be a valuable source of customer interaction as often as your website.
Conclusion
The most important thing you can do as a budding e-commerce business is ensure a good user experience. Using the methods above, you can alter your website subtly but meaningfully to encourage visitors to stay.
Every time you change your UX, see what works based on customer conversion rate and KPIs. Struggling to improve the performance of eCommerce Development? Contact us and we will help you comply with the latest development trends.