AmyLee Westervelt was able to retire her husband at just 40 years old thanks to her success in designing and realizing the career and life she dreamed of living. Due to her success, she has decided to help other sensitive entrepreneurs life herself to reach the same business heights.
Through her unique effort and perspective, AmyLee Westervelt “made seven figures without ever cold messaging or even recruiting.” At her company, Gratitude and Glamour, she teaches other entrepreneurs the secrets of designing and realizing your dream career. Hundreds of clients have availed of her services, and fulfilled their deepest dreams and desires “through dream design.”
Prior to Gratitude and Glamour, AmyLee Westervelt used to be a leader in network marketing. She used the Law of Attraction and the principles of attraction marketing to “design and create her dream life” and make seven figures while doing so.
In 2018, AmyLee Westervelt left her well-paying job in direct sales to start her full-time business coaching career. With her new job as business coach, she teaches entrepreneurs to stop postponing their dreams and waiting for enough time to achieve them.
As a Transformational Strategist, AmyLee Westervelt possesses expert-level skills and expertise you will need to grow your business portfolio. With AmyLee’s help, you’ll be able to “activate your inner power” so that you can “manifest” your dreams and vision in both your job and personal life, and execute them according to your plans.
AmyLee Westervelt has helped hundreds of professionals in various fields and spaces, including direct sellers who tripled their income under her coaching.
Check out more self-starting entrepreneurs here.
Jerome Knyszewski: Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
AmyLee Westervelt: Absolutely! I have always been a natural connector. From the time I was a teenager, I loved helping people find what they were looking for. When I graduated college, I was selected to be the student speaker for our class. I fell in love with the idea of being a visionary. Marrying these two ideas, becoming a coach was sort of a no-brainer. The hardest part was deciding on what to specialize in. After dabbling in general life coaching and business coaching, following a successful direct sales career, I decided to focus on the Law of Attraction, specifically on the creative process and that is where Dream Design was born. I now help sensitive entrepreneurs from all over the world design and build their dream lives and businesses.
Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?
AmyLee Westervelt: When I first started my business, I had just left a lucrative career in direct sales. It was right around the holidays and we didn’t have much left in savings. For the first time in five years I was faced with tremendous pressure to provide for my family and I knew that I didn’t have the option of failing, but more importantly I knew that I was setting an example for first my children and secondly for the people I was going to be coaching. I knew that someday I would tell the story of going from that moment to a six-figure coaching career where I got to choose my own adventure every day. I actually wrote in my journal an example of a day in my new life from morning until bedtime. Now I tell that story all the time. It shaped who I became.
Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?
AmyLee Westervelt: I didn’t think it was funny at the time but I guess now I can look back and laugh. I used to get delegating and abdicating mixed up a lot. When I outsourced a project or task, my people pleaser self would always assume the person doing the task knew what they were doing. Afterall, they were the experts and I was delegating to them, right? So one day I had someone come over to do some product photography for my network marketing business. I left him upstairs where the items were and asked him to photograph as much as he could and then just send me the photos when he was done. After about an hour he left with the promise of sending me the photos. I wondered why he didn’t just send them to me right away, and I soon learned why. He edited every single photo. He changed the colors, the lighting, the size. All of the things that showed what he was photographing were distorted. It was my fault though because I hadn’t told him what I wanted! I didn’t give him direction because he was the “expert.” Since then I always make sure to convey exactly what I want and what they need to know from me to get the project there.
Jerome Knyszewski: Can you please share your “Five Things You Need To Know To Delegate Effectively and Be Completely Satisfied With the Results?” Please share a story or an example for each.
AmyLee Westervelt:
- Be able to describe the ideal outcome — Brene Brown calls this “painting it done.” One of the biggest mistakes folks make when outsourcing is that they don’t have a clear picture of what they are trying to achieve.
- Delegate don’t abdicate- when you delegate a task to someone you are still agreeing to be part of the process from a management perspective and thus you still have responsibility for the completion of the work. Abdication is when you just hand the task and your responsibility for it to someone else and wait for the magic to happen. Spoiler alert: it won’t.
- SMART Goals- when deciding what the desired outcome should be, care should be taken to hit all these points:
Is the goal SPECIFIC
MEASUREABLE
ATTAINABLE
RELEVANT
TIME bound
By setting smart goals you will be able to oversee the task being delegated and course correct if need be.
- Flexibility and patience-
When you delegate a task to someone else- you are surrendering the task to their life rhythm and schedule. That means that things can come up that push back a project or make the process of completion more hectic- by setting reasonable expectations for productivity you keep yourself and your collaborators from being disappointed when snafus emerge. Remembering that it is a human and not a machine you engaged to do the work is crucial when accessing effectiveness.
- An understanding of interpersonal communication and differing personality types- If you are working with someone who doesn’t do well in groups, you probably don’t want to put them in charge of a committee. If a person thrives on attention to detail, they would be a better fit for an extensive report than a brand new intern who is still learning the layout of the office.
Jerome Knyszewski: One of the obstacles to proper delegating is the oft quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?
AmyLee Westervelt: I think the saying should read “If you want something done NOW you have to do it yourself. Whenever we add others into our plans we must consider the circumstances and environment they are dealing with. To delegate efficiently you need to do a lot of work BEFORE you delegate so that you and that person know exactly what is expected and what the outcome should look like. It isn’t a fly by the seat of your pants ordeal. The issue comes when you expect the other person to know HOW you want something done when the task is already meant to be underway.
Jerome Knyszewski: How can our readers further follow you online?
AmyLee Westervelt: You can find me on:
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
