"The collective mindset of the group is essential to control!"
Dave Nelson, a 35-year-old Australian wellness entrepreneur, revealed his journey in the health and wellness industry. He is currently living in West Hollywood and expanding his company, which introduces a fitness concept called “Mixed Modality Training.”
Dave explained that this unique concept blends breath work, yoga, mobility, cardio, strength training, and meditation into a single workout flow. His company is the only one offering this complete workout system, which is ideal for people who want to save time and experience all aspects of movement.
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We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Dave Nelson: I am a 35-year-old Australian wellness Entrepreneur currently living in West Hollywood as we expand our company throughout America. I’ve been a serial entrepreneur working in everything from supplements to hospitality, now living my passion in health and wellness.
Our fitness concept is like nothing in the world and we invented the term “Mixed Modality Training”. Similarly to how MMA brings together multiple martial arts into a single style, our fitness concept is much the same.
In a fitness class, we host you will warm up with breath work, yoga and mobility before moving into the working phase of cardio and strength training, leading us to the cool down and meditation.
Our latest studio is on the Sunset Strip in West Hollywood and we are fast expanding franchises worldwide. We also have our own training institute, as well as doing retreats and events all over the world!*
If you were in an elevator with Warren Buffet, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Dave Nelson: We bring all aspects of fitness into a single workout flow so people can experience all aspects of movement. This is a perfectly balanced, holistic and complete workout system.
Traditionally you have to go to yoga and just do yoga for your workout, or just do a pump class and only do pump. This is actually more how athletes train over a day, we compress that into a single-hour workout with people allowing them to save time and compress timeframes.
Our greatest strength is simply that we are the only ones doing it. We also bring some of the most advanced training protocols into group fitness. We plan and schedule our clients’ weeks like they are an athlete!
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Dave Nelson: For your best talent, I always recommend offering vested shares. This makes them feel like an owner which works on every level and keeps them long-term. “Intra”prenuers are arguably the most important aspect of your business as you scale, so this is a strategy I always use.
It’s also great for me as I speak with these guys like they are a 50/50 partner so you have all the benefits of a partnership without having to split 50% of the pie. We all know how expensive re-hiring talent is, so I believe this small “loss” in equity is a huge “profit” in the long term. You just have to have a tight contract that protects you as well.
Aside from that, you have to make everyone feel involved in company decisions. The classic “How to win friends and influence people” by Dale Carnegie is still the best book on this, in my opinion. Employees also want a sense of connection, so it’s important to invest in team activities and, of course, give as many compliments as we do criticisms.
It’s very easy for us to get in the habit of finding the fault in everything employees do.
John C Maxwell talks much about the law of the rotten apple. You can’t afford a single negative voice in your workforce as it spreads like wildfire. So I am always training leadership, self-development, language patterns, and leading from the front with an optimistic / solution-minded mindset. The collective mindset of the group is essential to control!
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Dave Nelson: We are always trying to capitalize on both. We do everything online from coaching to live workouts and everything in between. So we are investing a lot of time and money into this. However, when everyone is zigging you want to be zagging.
Because of the shift to online and even automation, I believe people are willing to pay a premium for high-touch, face-to-face support. So one of my big focuses this year is 1 on 1 private training in person to the highest level.
I feel a lot of businesses have gotten very lazy because of this online shift and they don’t want to put in the work they once did.
So if you can master face-to-face, you have a real unfair advantage over your competition right now and can build deep, long-term relationships and partnerships that everyone else is missing
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Dave Nelson: Right now, there is absolutely a recession in place that is affecting customer spending.
This is an opportunity to really improve your offering and stand out. For us in group fitness, a $ 70-a-week membership can be a stretch for those affected by the economic downturn so many venues are seeing pauses and cancellations.
So rather than drop the price and retreat, we are working hard to enhance the customer experience, to make it more high touch, more consultations, more tools, and more support so they end up cutting something else.
This not only keeps our price feeling reasonable, it gives us an opportunity to even raise it because the value is so high.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Dave Nelson: I think all entrepreneurs run the risk of getting caught in the day to day “stressors” of business. The accounting, finances, operations, legal and so on. Many entrepreneurs greatest strength is their creative visionary abilities.
That’s what made the company great and will keep it great moving forward. So when Im extra busy I’ll always force time for creative writing and planning so the business is always evolving!
What does “success” in the year to come mean to you? It could be on a personal or business level, please share your vision.
Dave Nelson: For me success is about harmony across a balance of areas. There is no point having all the money in the world if your staff, friends and family all don’t like you and you are constantly ill.
And vice versa there is no point having the best health in the world if you don’t have the finances to do things. Stress is the biggest killer of modern man which why I used the word harmony. Your business is always going to be challenging, but being at peace with those challenges is crucial.
I have learned this on my spiritual path of learning to trust, surrender and accept what is. My understanding that there is other forces at play greater than I helps me relieve some of the pressures I used to put on myself.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Dave Nelson for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Dave Nelson or his company, you can do it through his – Instagram
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