It doesn’t matter what the occasion happens to be. Signs and banners have a way of getting people’s attention when executed properly. Our eyes are constantly scanning the environment around us, so a properly placed, well-designed sign can have incredible effects on your business.
It doesn’t matter whether you are a new company starting up or an established business looking to gain some attention. At some point, your company is going to need signage.
There are a wide variety of options out there, from the materials to the styles and applications. That being said, before you begin, make sure to have a clear idea of what your individual business needs.
Think about the message your company is trying to send, and then choose a type of signage that will reach your intended audience. It is really important to be as clear and transparent as possible in the message you are sending with signs and banners.
When advertising your company indoors, there are some luxuries involved, namely air conditioning and protection from the elements. This allows you to use simpler materials and less expensive coatings on your signs. It can be a cost saver if you’re not looking to draw in the public from the streets.
Indoor signs and banners can be made from all varieties of materials, from vinyl to plastic or metal. You should certainly invest in a thicker, more durable finish if you anticipate people routinely touching your sign or having to clean it regularly.
Outdoor advertisements should be durable and able to withstand the elements. Make sure that the company you use to produce your signs has durable pigments, dyes, and coatings that are used before you order your signage. Many products offer a rough idea of how long the signage is rated to last.
Remember that this is an estimate and that the harsher the environment your signs and banners will be out in, the less likely it is to withstand the full amount of rated time. UV rays from the sun can have a damaging effect on finishes, and outdoor signs should be waterproof at a minimum to protect from humidity and rain.
Outdoor signs and banners should be large enough to see from a distance and easily read. Depending on how large of a space you have to work with, you may consider large and oversized banners. Windiness is another thing to consider. You don’t want your sign ripping free or blowing away.
There are many types of materials available to work with when designing signage. These are the basic types below:
PVC Plastic: This material is durable and weather-resistant. It is also relatively lightweight which makes it great for portable signs or signs that will be brought in and out through the course of the day. PVC plastic signs are thicker and more durable than other plastic options.
Corrugated Plastic: This material is lightweight and moderately durable to the elements. They make perfect yard signs and corner advertisements or can be mounted to permanent structures.
Vinyl: Can be designed and applied to a code variety of other materials. They can be mounted in advance or printed as decals that are applied to a surface layer such as a glass window, display case, door, or piece of equipment.
Metal: Aluminum signs are weather resistant, and with durable coatings, they will last for years to come. They can come in a variety of shapes, sizes, and thickness. Parking lot signs and banners are often made of metal and can be ordered with pre-drilled mounting holes.
Magnetic signs are great for labeling and marking equipment, adhering to signage that needs to be removed frequently, or adding advertisements to the side and back of cars and trucks.
A magnetic sign is a much cheaper option than having a vehicle wrapped or a custom paint job. They also give you the option to change your signage up seasonally with minimal effort.
Decals & Vinyl Stickers As Signs
Vinyl comes in a wide variety of colors, finishes, patterns, and designs and is applicable to many surfaces. Creating vinyl stickers of a company logo or a decal for organization equipment is a quick and easy way to get people associated with your brand.
Decals and stickers can be used to customize just about anything your organization wants to be represented on, from hard hats to clipboards and pens.
Parking signs and banners can be used for many reasons. They can be used to designate restricted areas, employee parking, curbside pick-up areas, reserved parking hours, no parking zones, and just about anything else you can think of.
If you have a message that you would like to get across to those in your parking lot, signs and banners are one of the simplest ways to do it. Custom parking signs can be ordered and changed out as necessary.
It is an often overlooked but highly effective way to bring your organization together, which gives things a finished look.
Double Sided Advertisement
Double-sided advertisements are a great way to maximize your audience without taking up more space. Signs and banners are a good way to express a lot of information in a very limited space.
Whether you are looking to get the same message across twice in a busy area or you are looking to provide follow-up information for those who have time to read, double-sided signs and banners are a major benefit. The cost is less than that of purchasing multiple signs, and the effect is very similar.
Pick Out Perfect Sign
Picking out the perfect signage has never been easier with the wide variety of options available online. Whether you have a company logo and a concrete design or just an idea and would like to explore some available templates, there is something available for you.
Having custom signs and banners for your organization is only a few clicks and some shipping time away.