Every brand needs its image and brand projection that helps consolidate its place in the mind of the users. The use of a good logo is very important for a company because it is the unique identity of the company. If the essence of a company’s brand story is represented in one image, the logo stands out. If you are starting to build a brand, you can start with creating the logo design. Designing the logo is the first step to creating the brand image and brand impression in the mind of the user.
In this article, you will see why a company needs a logo and the basics of creating one for your company. Before you go into creating a company logo, you can find more useful information about this service on this site. Before going into creating a logo, you should think about why your company needs a logo.
Why does your company need a company logo?
Business is all about attracting the right customer. You want to attract loyal customers that stay with your business for the long run and frequently buy from it. The logo you choose to go ahead with can tell your brand story and will help you secure the right customer base. The right kind of logo can help the customer remember you for a long time. At the most, customers need to see the logo 5 to 7 times so that the logo leaves a lasting impression. A good professional logo does not only spearhead your brand communication but also helps create a unique identity for your brand that sets it apart from your competition.
Define the brand identity
Before you start assembling the brand aspects to create a logo, you need to define the brand identity. You need to have a good understanding of the brand personality so that it is portrayed well in the logo. Once your brand personality is very clear, you can pick the elements of the logo and combine them with brainstorming. You can look into the values and ideas your brand represents and display them through visual elements and typography. You can also incorporate the things that make your brand special into the logo. You can also use words or letters that describe your brand and include it in the logo.
Find inspiration
A major part of logo creation depends on the brainstorming method that you employ to clarify the grounds of logo design. You can brainstorm with your creative team and management to perfect the idea of the logo and create the final design. Brainstorming can help you infuse creativity and variety into the logo design. Brainstorming inspires new ideas and helps in creating a unique logo for the brand.
Think like your audience
When you are creating the logo of your company, remember that you are creating the logo for your audience. Every brand and company has a specific target audience, and you should always cater to your audience. The logo you come up with should speak to the audience. The audience should be able to connect with the brand logo and identify your brand from the design. When the logo is applied in a public context, what counts is the impact it makes on your audience. Keep in mind what your audience wants and needs, and put that in the picture with your logo.
Sketch ideas based on the brainstorming
After you brainstorm, there will be new ideas that pop up in your mind. The next step in creating the logo is to sketch the ideas so that you have a solid framework for the design and visuals. You can also ask different team members to sketch their ideas and choose the best one out of the sketches. Once the rough idea is clear, the final design can be completed. When sketching the ideas, make sure to keep the shape of the logo and elements very simple. The simple elements help create a design that is easily understandable by people. The logo should not look confusing and cluttered in its final draft.
Moreover, the color scheme of the logo is very important. The colors should not be too many, and the scheme should not be too chaotic. According to statistics, 76 per cent of the leading companies use only one or two colors in their logo design. The use of only one color sends out a solid brand message to the users. The use of two colors creates a strong contrast in the logo scheme and makes a striking impression on the users’ minds.
Make a mood board
The next step in creating the logo is creating a mood board for the same. With the mood board, you can gather all the inspiration and visual elements you want to include in the logo. The mood board is a good way to create the right kind of visuals around your logo. The important visual elements must be incorporated into the logo. The mood board can also provide inspiration for the posts and other brand visuals that you will include in your company’s social media and packaging. Creating a brand is not just about creating a logo. It is about including meaningful elements into your logo, packaging and brand visuals. The aim of creating a mood board is to combine creativity and consistency in the logo design and any piece of communication that goes out from the brand.
Conclusion
Before going into compiling the brand logo and visuals, you need to remember that all of it is part of the larger brand communication strategy. The creation of the logo is only part of the larger picture. While creating the logo and the visuals, always keep your audience and target base in mind. Moreover, read the interesting stories linked with logos of popular brands. Research and reading on logo creation will help you find inspiration and motivation for the task. While researching your logo idea, do not shy away from researching competitors and existing stakeholders in the market. Once your logo is coming together, you can also test the initial logo and packaging with your target audience.
