With e-commerce gaining popularity faster than ever before, now might be the best time to think about transferring your shop to the digital world. Whether you’re selling your own crafts at a limited quantity or large amounts of merchandise to a variety of clients, the Internet offers client outreach opportunities incomparable to traditional commerce.
But what’s the most efficient way to create a successful web shop? If you’re new to selling online, this article will guide you through the beginnings, giving you some of the best industry tips for creating a memorable web shop.
New to online selling? Try out a website builder!
If you’re not exactly familiar with the process of creating your own website, there is no need to worry – you don’t have to be an IT specialist to create your own webshop. The easiest way to create one is by using a reliable website builder software that will allow you to set up and customize your own e-commerce environment, fully personalized to your liking.
Using a proper website builder, you can create a mobile-optimized website that displays your products and services and handles the entire purchasing and payment process for your clients. What’s more, such builders often give you a variety of tools to increase your sales with, including coupons, promotions, and more!
Make use of social media to promote your web shop
Social media like Facebook and Instagram are great places for promoting your web store – Instagram even allows you to sell products directly from the app! You can easily connect your e-commerce web shop to your social media outlets, effectively converting your visitors into clients.
More and more customers prefer to shop through social media every year, and many companies have already capitalized on that – there are over 200 million small businesses selling through Facebook alone! Linking your store to your Instagram and Facebook pages is a great way of maximizing your profits.
Boost your sales with a mobile-friendly online store
With an increasing number of customers shopping through their mobile devices, making your web shop mobile friendly is an incredibly important task. With almost 4 billion smartphone users worldwide, mobile devices are becoming the predominant device for driving online sales.
According to this study from 2019, 69% of US internet users are more likely to browse customer reviews of a product or service on their mobile devices than speak to a store associate. Apart from confirming the importance of mobile-friendly web design, this tells us that customers are no longer passive consumers – they do their own research and read user reviews. To increase conversion, it might be a good idea to include viewable reviews of each product or service in your store.
As you can see, there are plenty of benefits to opening up a web shop – and it’s not as difficult as many newcomers think! All it takes is a bit of dedication and good planning, along with proper software to handle the actual website building.