“My dedication and hard work as a journalist earned me a prominent position in the industry and led to me receiving diplomatic honors from the governments of Colombia and Italy.”
Meet Caterina Valentino, a remarkable figure in the world of media whose journey began at a young age of 9. Over the past 28 years, she has made her mark in journalism, working with renowned channels like Caracol International, E! Entertainment Television, and more.
Caterina’s entrepreneurial spirit led her to various projects, from fashion to business ventures.
Challenges arose, but she trusted her abilities, carving her path with determination. With her inspiring journey, Caterina Valentino shines as a beacon of elegance and expertise in the media world.
As she looks ahead to the future, her passion, determination, and pursuit of excellence remain unwavering.
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“Don’t let anyone make you feel down because sometimes, being a woman in this industry is hard, and people try to sabotage you, but my advice is to stay strong.”
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Table of Contents
A little about your background and how you got started in the media industry.
Caterina Valentino: My journey in the media industry began at the age of 9 when I started working on kids’ shows. As I turned 19, I ventured into mass media and continued my career from there. For 13 years, I worked with Caracol International and later with E! Entertainment Television.
Additionally, I had the opportunity to collaborate with HOLA TV and Antena 3. Throughout my 28-year career, I have also been hosting my radio show. Besides, I have had the privilege of working with esteemed organizations such as EL PAÍS España and Telemundo.
My dedication and hard work as a journalist earned me a prominent position in the industry and led to me receiving diplomatic honors from the governments of Colombia and Italy. I take great pride in my accomplishments and look forward to continuing my contributions to the media world.
As a prominent figure in the media industry, what challenges have you faced, particularly as a woman? How have you overcome these challenges, and what advice would you give to aspiring female journalists?
Caterina Valentino: I have worked as a news correspondent in hard situations like protests, disturbances, and migration crises.
I have even had to wear a bulletproof vest to attend these concentrations to cover the facts – and it is scary, not going to lie. It is not easy for anyone, but you have to love this profession to understand it.
Don’t let anyone make you feel down because sometimes, being a woman in this industry is hard, and people try to sabotage you, but my advice is to stay strong.
Social media has become an integral part of journalism. How do you leverage platforms like Twitter, Instagram, or YouTube to engage with your audience and deliver news effectively?
Caterina Valentino: Social media allows you to connect immediately. Twitter, for me, is a perfect platform to share news. IG is for showcasing that VIP part of me where I share everything about etiquette.
YouTube is for delving deeper with longer content, such as interviews, for example. Each platform is unique, and it makes you more effective when you want to communicate something quickly and immediately
What inspired you to become an etiquette expert? And what role does etiquette play in personal branding and professional reputation?
Caterina Valentino: It all started from a genuine need. The topic of etiquette has always intrigued and impassioned me. My uncle, who is an expert in etiquette, taught me valuable tips from a young age, and I’ve carried them with me ever since. Wanting to learn even more, I decided to study at the Galateo Academy in Italy. This way, I could improve my knowledge and share the wisdom of etiquette with others around the world. I feel great joy as my viral reels help people learn in a fun and entertaining way. Business etiquette is important because it gives you a presence in the business world. A firm handshake shows confidence while maintaining eye contact during conversations demonstrates focus and understanding. Body language is vital too, as first impressions matter and you don’t get a second chance.Can you tell us about your journey in the business world and how you became successful in your field?
Caterina Valentino: I started in the business industry because I always wanted my own brand. But it is funny because I used to be hired as an image or model for these brands and companies.
Then I decided to be my own brand, and I started to design my Accessories line and beachwear line. It was a hard process but exciting.
What inspired you to start your own business, and what were some of the challenges you faced during the early stages?
Caterina Valentino: I have faced a lot of challenges as a newbie in this industry, as there are instances when you think you have everything figured out, but suddenly somebody comes to you and says, “No, it is not right,” and you have to listen.
Can you share an example of a time when you had to make a tough business decision? How did you approach it, and what was the outcome?
Caterina Valentino: When I started my clothing line, it was hard at the beginning because there was a lot of competition.
But I trusted myself and took one step at a time. Gradually, it started to become successful. The key is to trust yourself.
How do you stay ahead of your competition and maintain a competitive edge in your industry?
Caterina Valentino: To stay ahead of our competition and maintain a competitive edge in our industry, we continuously create new collections and capsules, and we entice customers with attractive promotions and sales, which they love.
The secret lies in offering people fresh and high-quality products and experiences.
What are your thoughts on the importance of corporate social responsibility in today’s business environment?
Caterina Valentino: Social responsibility is important because it inspires people. Humanizing your brand enables a faster and deeper connection with the audience.
It conveys the message that people deserve something!
Can you share any upcoming projects or ventures that you are excited about and what we can expect from them?
Caterina Valentino: I have some exciting new projects and ventures on the horizon. Currently, I am working on new collections that are designed with a strong emphasis on quality and excellence, showcasing my dedication to innovation.
I can’t wait for you to see them soon. One of my most thrilling upcoming projects is a talk show in Miami. I am truly excited about this endeavor. Additionally, I am continuously working on my radio show and collaborating with international media in both the US and Spain, which is allowing me to reach a wider audience.
In line with my passion for empowering others, I am also planning a master class. This class will serve as an opportunity for me to share my knowledge and insights on how to empower oneself, enabling others to find their strength and confidence.
I am incredibly grateful to Netflix, VIP, and numerous international channels for the motivation. The best is yet to come, and I am eagerly looking forward to all these exciting ventures and opportunities that lie ahead.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Caterina Valentino for taking the time to do this interview and share her knowledge and experience with our readers.
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
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Rockstar Profile
Reviving Manners And Style: Caterina Valentino's Journey
In a world captivated by the constant churn of modernity, where even the simplest of etiquettes seem to have fallen by the wayside, Caterina Valentino stands as a beacon of change.
A Miami-based radio personality, influencer, and the visionary mind behind her eponymous fashion brand, Caterina’s mission is clear: to fuse style and manners and revive the often-forgotten art of courtesy.
Merging Elegance and Etiquette
The world of style and etiquette may seem worlds apart, but Caterina has expertly intertwined the two in her quest to rekindle old-fashioned charm. With an impressive following of 3 million on platforms like Instagram, Caterina’s authority as a thought leader in the domain of etiquette and style is undeniable.
She believes that we can dress well, but if we lack manners, we’re at a loss. Through her workshops, and the VIP masterclass, Caterina introduces a fresh perspective, urging us to recognize that our social success is intrinsically linked to how we treat others.
Table Manners to Life Strategies
Caterina’s journey began with a realization: manners needed a makeover, especially within the aspect of high fashion. Her Instagram and TikTok videos aren’t just another scrolling diversion, but modern manuals for mastering the art of etiquette. With each video and post, she leverages her colossal following to educate, guide, and inspire.
From navigating planes gracefully to picking up dropped items while wearing dresses, her digital guidance is a testament to her commitment to elevating the everyday. Diving into her four-hour masterclass, Caterina’s teachings cover the entire spectrum of etiquette.
From timeless table manners to body language and public speaking, she imparts a comprehensive understanding of being VIP – not just externally, but in the realm of one’s own life. Caterina’s approach is profound yet accessible, weaving everyday scenarios into lessons that resonate with her diverse audience.
A Comprehensive Approach to Elegance
Caterina’s prowess encompasses more than just etiquette. Her teachings include everything from hair to makeup and attire. “Acquiring knowledge empowers us socially and professionally,” she insists, and her events, held in collaboration with renowned cosmetics brands, demonstrate this commitment.
Her ability to seamlessly connect etiquette with personal style echoes the essence of her brand: authenticity and empowerment.
Beauty Meets Etiquette
In her guidance, Caterina places considerable emphasis on recognizing the role of beauty within the framework of etiquette, highlighting the significance of practices related to skincare and grooming.
Her recommendations, though simple in nature, carry remarkable effectiveness, such as advocating the use of moisturizing oils for hair care and suggesting the incorporation of earth tones complemented by a touch of shimmer in makeup routines.
These suggestions, seemingly centered around beauty, are in fact vehicles for bolstering confidence and facilitating self-expression. Furthermore, Caterina astutely acknowledges one of the most impactful disruptors to contemporary etiquette: the widespread presence of smartphones.
In a world where these devices often hold sway over our attention, she serves as a steadfast reminder that authentic connections reach far more than the confines of screens.
Her substantial following, numbering an impressive 3 million, not only lends weight to the substance of her message but also magnifies her influence in steering a global shift towards mindful engagement and genuine human interaction.
Elevating Miami’s Culture
For Caterina, her mission holds a special place in the lively city of Miami. Recognizing how the city moves quickly, she highlights the importance of knowing the right way to behave and interact with others.
Her significant number of followers shows her ability to make important changes, not only locally but also beyond her immediate community.
Among all the things she teaches, Caterina stresses the significance of kindness. She firmly believes that treating everyone well, no matter their position is a way to spread positivity. This belief isn’t just a part of her online presence; it extends to her real-life interactions, leaving a positive influence on those she encounters.
From Runways to Real Life
Caterina’s journey has been nothing short of spectacular. As a brand ambassador for prestigious names like Swarovski, Hublot, and MAC, her influence expands past graces.
Hosting events, gracing red carpets, and championing causes, she embodies the modern entrepreneur – versatile, driven, and endlessly inspiring. With every endeavor, she leverages her immense following, showcasing the power of merging style, manners, and influence.
Conclusion
Amidst a global craving for revival and authenticity, Caterina Valentino has emerged as a guiding light. From her VIP masterclass to her fashion endeavors, she redefines what it means to be elegant and polite in the digital age.
As she forges ahead, creating an academy, reality shows, and etiquette books, her message resounds: to be the best version of oneself is to embrace style and manners as inseparable companions on the journey of life.
With her 3 million-strong following, Caterina’s reach extends far beyond her workshops, influencing a global shift towards grace, style, and genuine human connection.
