You have spent many hours creating content for your blog or website. The content you have created ticks all the right boxes and stands out. However, you need to also make sure that you can generate traffic for your digital marketing strategies to be effective.
How easy is it for you to generate traffic? Well, this is one of the most challenging things for content creators. According to HubSpot’s 2021 marketing report, more than 60% of content marketers struggle with attracting new visitors to their websites.
The good news is that this is something you do not have to worry about because of content syndication. However, can you use content syndication in your link-building strategy to attract traffic to your website? How can you do that for maximum results?
Here is a guide.
What is Content Syndication?
Have you ever wondered if you can republish content that is already published on your website on other websites in a bid to reach a bigger audience? If you have, then this is what is referred to as content syndication.
When syndicating content, it is important to remember to use the “rel canonical” tag to ensure that Google does not categorize the content as a duplicate. In addition, ensure that you are using the best practices and understand how to syndicate content for maximum results.
So, can content syndication be part of your link-building strategy? Well, the answer is yes. You can use content syndication in your link-building strategy. However, for this to work, make sure that you have followed this guide.
- Ensure Your Content is Optimized for Syndication
If you were a content publisher, would you republish low-quality content on your website? Chances are that you would not. Similarly, content publishers will look at the quality of your content before deciding whether or not to publish your content.
You also need to ensure that your content is unique. But how do you get unique value with your content? Well, look at the most common type of content on social profiles and create content similar to that.
Ensure that you have used visuals and provided ways for your target audience to engage with you. You can include screenshots, charts, takeaway images, and infographics, among others.
- Find Distribution Channels
You cannot syndicate content without distribution channels. These are the websites where your content will be published. One of the things you should consider when finding the best distribution channels is your audience.
These channels should have the type of audience that you need. In addition, make sure that the channel has a bigger user base than your own website. You should not settle for websites with low authority.
You can find the domain authority or rating online using free tools to ensure that the channels you choose to use match your requirements. Some of the best tools for this include Domain Analysis by Moz and Website Authority Checker by Ahrefs.
- Your Pitching is Important
You will need to reach out to your syndication partners before they can start publishing content for you. When doing this, make sure that these partners can see your professionalism and authority in your emails.
Of course, you might decide to use an email template. However, ensure that the template is customized for each of the partners you are reaching out to. In addition, ensure that you understand the style of their content curation and audience.
Ensure that you have explained where your content can fit in their content hub. You can even check their articles and mention the ones that you feel are similar to your articles. You should not give them a reason to ignore your email.
- Evaluate Content Syndication Results
This is a very crucial part of your content syndication and link-building strategy. But how do you measure the results? It would be devastating for you to share content and then fail to see any results on your website.
Well, there are a couple of things you need to look at. The first thing to do is to find out if the pages shared on your content are getting boosted ranking and improvements in traffic. Can you see improved traffic on your website? The answer to this question should be positive.
Get Started Today
Content syndication is not easy. You do not need to republish your content with links to your website on just any other website. It needs research and a lot of background checks to not only ensure that you are sharing high-quality content but also sharing on the right platforms. If you follow the steps discussed above, you can include content syndication in your link-building strategy successfully.
