Barbara Cavness, a seasoned professional with over 12 years of experience in digital marketing and account management, has become a prominent figure in the industry.
Her journey with (un)Common Logic began in 2010 when she assumed the role of Director of Client Operations. Over the years, she demonstrated exceptional leadership skills, propelling her to the position of CEO in 2014.
Prior to her tenure at (un)Common Logic, Barbara served as a senior client services manager at TIG Global, a Washington, DC-based interactive marketing agency specializing in the hospitality industry.
Her responsibilities included marketing strategy development, website design and strategy coordination, email marketing strategy, and strategic partner development. Barbara’s diverse skill set and industry knowledge laid the foundation for her success at (un)Common Logic.
Barbara’s educational background includes a B.A. in Psychology from Duke University, where she not only excelled academically but also captained the Duke women’s lacrosse team.
Beyond her professional achievements, Barbara is an advocate for a balanced and fulfilling life, enjoying activities such as cooking, traveling, and engaging in outdoor pursuits like biking, hiking, running, and water sports.
Success Story
In the dynamic landscape of digital marketing, Barbara Cavness has emerged as a trailblazer, leading (un)Common Logic to unprecedented success. With over 15 years of experience in digital marketing and account management, Barbara’s journey with the company began in 2010.
Her leadership has been instrumental in navigating the challenges of a global pandemic, overseeing transitions, and mentoring a diverse array of individuals.
Barbara plays a pivotal role in shaping the strategic direction and unique culture of (un)Common Logic. Joining as the Director of Client Operations in 2010 when the company was known as 360Partners, she ascended to the position of CEO in 2014. Under her guidance, the company underwent a significant rebranding to (un)Common Logic and expanded its reach with the introduction of a sister company, Unfair Advantage.
Driving the agency’s growth has been a central focus for Barbara. Her commitment is evident in the growth of the internal team, which increased by 40 percent from 2019 to 2023. Additionally, the agency’s service offerings expanded from 2 to 5, including crucial additions like CRO, SMM, and analytics. This strategic approach resulted in a remarkable 40 percent growth in revenue during the same period.
Barbara’s dedication extends beyond numerical success; she places a strong emphasis on building lasting relationships within her company. With 60 percent of the (un)Common Logic leadership team rising through the ranks internally, the organization boasts a diverse team where 60 percent are female. Barbara’s commitment to fostering a positive workplace environment is evident in the remarkable 82 percent employee retention rate since 2020.
Notably, Barbara is invested in nurturing the next generation of female leaders. She prioritizes hiring based on candidates’ potential for growth and actively shares her experiences, both successes and failures, to help women find their unique leadership styles. Barbara’s dedication to empowering women extends beyond the professional realm, as she volunteers as a high-school lacrosse coach and actively participates in her children’s school activities.
Barbara firmly believes in the power of showing up and giving back, offering valuable advice to women early in their careers. She encourages them to strive for their goals, embrace the possibility of making mistakes, seek help when needed, and always treat others with kindness.
Barbara’s journey to success has not been without its challenges. Assuming the role of CEO at (un)Common Logic while four months pregnant with her first child presented unique hurdles. The subsequent complexities of leading through a pandemic, facing client losses, and managing critical personnel changes demanded resilience.
Yet, Barbara’s leadership has proven steadfast, preparing her team to navigate the unpredictable nature of agency life with grace and determination.
If you would like to get in touch with Barbara Cavness or her company, you can do it through her – Linkedin Page