B G Krishnan, the Founder & CEO of eShakti, is at the helm of a pioneering online retail venture specializing in women’s fashion clothing. eShakti stands out from its competitors by offering a unique benefit to customers—customization of size and style. This innovative approach ensures unparalleled fit at affordable prices.
As we delve into Krishnan’s success story, we’ll explore his career journey, the impactful nature of his business, and the strategies that have propelled eShakti to new heights.
Krishnan’s remarkable leadership and entrepreneurial spirit have propelled eShakti to the forefront of the fashion industry. With a keen understanding of the evolving needs and desires of women, he has transformed the way clothing is designed, produced, and delivered.
By putting the power of customization into the hands of customers, eShakti has not only revolutionized the shopping experience but has also empowered women to embrace their individuality and express their personal style with confidence.
Join us as we delve into the inspiring success story of B G Krishnan and uncover the secrets behind eShakti’s meteoric rise in the world of online fashion retail.
Krishnan’s path to success is rooted in his passion for marketing and his desire to establish a mail-order business. However, with the advent of the internet, he recognized the immense potential of ecommerce. Krishnan’s astute observation of a significant need among women worldwide—clothes that cater to their specific size, height, and style preferences—led him to the realm of customized clothing.
This revelation marked the genesis of eShakti, a venture built on the foundation of identifying and meeting customer demands. The impact of eShakti lies in its ability to address the unique needs of women, who vary in size, height, and style preferences.
Traditional fashion retailers struggle to cater to this diversity within their inventory-based model. Typically, they offer a limited range of sizes and a single standard height, with no room for customization in style or even the provision of pockets. In stark contrast, eShakti’s made-to-order model ensures that every customer’s individual requirements are met.
The company can provide clothing tailored to each customer’s size, height, and style preference, offering an unparalleled fit. Moreover, eShakti even goes the extra mile by providing the option to include a pocket, further enhancing the customer experience.
Krishnan’s entrepreneurial journey has been marked by valuable lessons learned along the way. He recognizes the ever-evolving nature of the retail industry, driven by technological advancements. In the past, brands communicated with customers, but with the rise of the internet, customers gained the ability to interact with the brand.
This interaction was further amplified through the advent of social media, enabling customers to connect with both brands and fellow consumers. Today, analytics empower brands to engage in one-on-one interactions with customers. eShakti was ahead of the curve from the beginning, actively engaging with individual customers and creating tailored clothing for each one of them.
The growth of eShakti can be attributed to Krishnan’s simple yet effective strategy of understanding and fulfilling customer needs. By prioritizing customer satisfaction, eShakti has fostered strong connections with its target audience, fueling brand loyalty and propelling its success.
Krishnan implemented various strategies to establish eShakti as a thriving brand. Early on, the company reached out to bloggers, providing them with product samples for review on their influential platforms. This initiative not only raised eShakti’s profile but also garnered credibility within the fashion community.
Additionally, Krishnan embraced the power of Google AdWords, leveraging pinpointed advertising to ensure that potential customers searching for related terms could easily find and engage with eShakti.
The company also collaborated with PR agencies to distribute product samples to various media channels, generating reviews and press coverage. Moreover, eShakti forged partnerships with affiliate platforms, extending its reach to thousands of lifestyle domains and effectively promoting its products and messages.
However, eShakti’s journey was not without challenges. Initially, the brand lacked widespread recognition, and building awareness, comprehension, and trust required significant effort and time. Additionally, pioneering a new category of made-to-order clothing posed its own set of obstacles.
Educating customers about this unique shopping experience, including the process of measurement and the waiting period for customized orders, necessitated patience and persistence.
In hindsight, Krishnan acknowledges the benefits of foresight. If given the opportunity, he would have focused more on special occasion fashion styles rather than day-to-day wear at the beginning. Establishing an organization from the outset to facilitate one-on-one interactions with customers would have enhanced the overall customer experience.
As a CEO, Krishnan believes that conceptual skills are paramount. CEOs must continuously analyze future trends and anticipate what lies ahead. Simultaneously, they must pay attention to the finer details, ensuring flawless execution and customer satisfaction.
Above all, understanding customer preferences, monitoring competition, and consistently striving to deliver better value to customers are essential skills for any CEO.
To ensure eShakti’s continued success, Krishnan is exploring technological advancements to support growth in new channels. The company has an array of new products in the pipeline and is considering expanding into new global markets.
For aspiring entrepreneurs embarking on their own ventures, Krishnan imparts valuable advice. He emphasizes the importance of finding a balance between the big picture and the finer details, allowing for effective planning and execution.
Moreover, he stresses the significance of harnessing technology systematically to create innovative solutions that excite customers. Krishnan’s entrepreneurial journey serves as an inspiration, reminding us of the power of customization, customer-centricity, and adaptability in building a thriving brand.
B G Krishnan’s leadership has propelled eShakti to the forefront of online fashion retail, reshaping the industry with its focus on customization and unparalleled customer experiences. As he continues to navigate the dynamic landscape of entrepreneurship, Krishnan’s vision and dedication continue to shape the future of eShakti.