Over the last couple of years, gambling has undergone profound changes. From changes in regulations to the adoption of technology, the sector is totally different from what it used to be in the last two or three decades. One of the main drivers of this evolution has been technological advancement. Today, one does not have to visit a land-based casino to enjoy their favorite games. As Houston G O’Keefe puts it, the wide adoption of internet capabilities and the availability of smartphones have made live roulette casino and casino online games available to many. Nowadays, you can play online casino games in the comfort of your house. The experience is even made better by the presence of other capabilities such as Artificial Intelligence (AI).
In this article, we examine the profound effects that AI had had on the online casino Philippines and the whole sector in general.
What is AI?
AI is a component of computer science that is concerned with building machines that are capable of performing given tasks. Generally, we can describe it as the ability of a computer-controlled machine to perform tasks that are associated with humans. In this technique, the machine has the ability to learn and work without human intervention. AI has been applied in several industries, mainly in the automation of tasks, improvement of customer services, and decision-making. The online casino has not been left behind; AI has been used tremendously to provide a personalized experience to players.
Customized experience
Users looking for live casinos online want to get a customized experience when playing their favorite games. AI has the capacity to deliver this. It helps in the collection of personal data, therefore, determining the games that the player access most. This is not the only data that is gathered, it also includes the amount that is wagered as well as the sites that are accessed most.
With these details, it is possible to make projections; Casino dealer uses this information to provide players with a personalized experience. Players will often get suggestions of games they can venture into. For instance, players who frequently search for games with certain characteristics will on different occasions are presented with games that have high RTP upon login into a site.
You may think that this happens naturally but this is the work of AI. The systems have learned about your behavior when visiting the online casino games sites and with the information gathered, it is easy to enhance your experience. This also extends to the provision of bonuses and offers, casino sites will develop appealing incentives for their users based on data that has been collected during their interactions with these platforms.
Enhanced security
The number of online casino players has risen in the recent past. This poses a great security challenge as malicious characters would want to exploit the situation to steal and compromise personal privacy. This requires online casino sites to institute measures that provide a safe environment for the users.
AI has been effective in enabling sites to maintain users’ privacy and also enhance the processing of payments in a secure manner. These sites have been making use of advanced AI capabilities to create secure gambling environments. SSL encryption software has been widely used to protect users’ information from access by third parties. With such security capabilities, users are protected from account hacking and incidences of fraud.
Customer support
Customer services are important in providing users with a great experience on a given site. With online casinos, this assistance provides the players with a smooth ride especially when they are faced with challenges. It is essentially the casino dealers who provide support to the users. For it to be effective it ought to be fast and comprehensive. Leading casinos are using AI chatbots to provide users with the assistance needed. Bots are programmed to give users the information they need. The system provides fast and accurate responses based on the queries that have been raised by the users. With the use of AI chatbots, these are:
- Quick response
- Reduction of operating costs as there is no need for human support agents
- Players are not kept waiting
Current statistics show that approximately 80% of enterprises worldwide use AI for customer support. This figure is expected to rise as more businesses discover the benefits that such an experience provides.
Identification of problems in gambling
It is not easy to monitor the players ’actions when they visit a site. Given that there are close to 350 million who have been reported to have a gambling problem, it is important to develop means through which gambling addiction can be detected early and appropriate measures are taken.
AI and machine learning are being used to identify gambling problems. With the use of certain algorithms, data is collected helping among other things detection of gambling addiction. In most jurisdictions, casino dealers are supposed to provide measures through which gambling problems can be tackled including assistance with addiction.
AI has changed the way we do things including the way online casinos operate. It is paving way for a more personalized experience, secure and safe platforms as well as improvement in customer support. As technology continues to advance, more changes are expected in this sphere.
