There is no doubt that shopping has evolved into an experience. Getting your hands on things you needed was the focus twenty years ago. It was great to pick and try, but finding that big-ticket product was the real goal.
Buying has become a journey in and of itself. High-end brands and retailers are driving the change. If you make your search rewarding, consumers will return. Each stage of the journey must have value for the project to succeed.
It is not just physical protection that product packaging provides. The story you tell about your brand is directly related to it. Creating a sense of belonging goes beyond bright colors and cute designs.
You should create packaging for your product that is as complete as possible. You can put luxury into your packaging in seven ways.
Set a Goal
The degree of interaction required makes standard packaging different from luxury packaging. Consumers discover new things with high-end products. Their location isn’t public.
Luxury is a sign of luxury. Those who buy should have access, and everyone else should not. In many cases, the degree of interaction between luxury packaging and standard packaging is a major differentiator.
A delayed reward is a term used in the retail industry. Putting products at the end of a reveal triggers a discovery process for the user. Put your magnetic box packaging together with wrapping papers, box toppers, magnetic tabs, padded inserts, and ribbon closures. Creating suspense is the objective. When your customers look at your product design, you want them to feel excited.
Let the Packaging Speak
Embroidering a large logo on a luxury package is a very easy pitfall. Modern brands, however, are the opposite.
Luxury products have become more delicate and minimalist over the last decade. A high-end luxury brand store’s handbag boxes is a good example.
Despite their simplicity, they feature an elegantly printed logo and a single-color block. The eye is drawn inwards by its modest size.
A luxury product doesn’t take much to stand out from the crowd. There is no point in getting attention if you don’t want it. Attracting the right audience is the key to luxury brands’ success.
There are a number of reasons why you may want to consider magnetic box packaging, including its high-class design, which often costs more than other types of packaging.
Make Your Voice Hearable
Many people are unaware of how important sound is to retail. It is largely due to the similarity of sound between standard products. You understand audible branding only when you come in contact with items that creak, swoosh, or crinkle. Sounds with a low pitch tend to evoke luxury feelings.
In some cases, however, such as plastic blister packs and cellophane, the rule does not apply. Manufacturing them is cheap, and they are very common. They produce high-pitched sounds.
Groaning and creaking are more likely to occur with heavy, lined boxes. Luxury products prefer paper and cards because of this reason.
Make It Smell Good
The addition of scents to luxury packaging will not always be possible. The customer experience can be enhanced this way, though. As high-end fragrance brands take inspiration from this technique, it is becoming more common worldwide.
Shoppers will surely be excited and stimulated by this final puzzle piece. There are many uses for it. Choosing the perfect scent can be difficult with so many options. Use common links as a tool.
You might even smell a hint of smoke, leather, suede, and musky aftershaves. You should try to convey an impression of time, place, and purpose.
Keep It Simple
Since we’ve already discussed delayed gratification, this next tip may be challenging. However, luxury packages provide consumers an unforgettable experience without being too demanding.
Smoothness should be the goal of every action. Minimum efforts are essential for maximum satisfaction. Alternatively, a mass-produced, low-end, shrink-wrapped, or blister-packaged product may look like this.
Despite the clear visibility of the product, it’s still hard to remove. You should always strive to ensure satisfaction for true luxury. It should be easy to slide ribbons. You should not have to force the lid to open. Padding and inserts should be removable.
Use bright colors wisely
The brighter the color, the more affordable it is. Use subtle colors if you want your product to stand out in a crowded market. There is nothing wrong with using bright colors, but don’t use too many.
It can create a messy and chaotic look to the packaging. A bright, striking red is one example. By itself, it makes a great luxury product. The color can become less elegant when paired with brighter colors.
Luxury brands love metallics, which are excellent choices. Among luxury brands, metallics are a very popular choice. Reflecting light, they resemble mirror balls.
In addition, silver and gold tones naturally go hand in hand with expensive jewelry and precious metals.
It is this stage that is the most difficult in many ways. Designing an incredible package can take a lot of effort and money. The effort will be in vain if it can’t withstand shipping and storage.
The condition of materials is affected by many factors, including environmental stressors. Most challenges are related to humidity. The card bends satin molds, and plastic warps due to moisture. Protect packaging with more or create stronger packaging.