7 E-commerce Packaging Ideas: How Do They Appeal to Consumers?

Here are some of the best e-commerce packaging ideas are given below.

• Sustainability a free source of Promotion
• Creating graphics that stand out
• Consider using stickers
• Custom marketing inserts
• Unique Packaging Styles and Shapes
• Minimalist Design 
• An advantage over the competition

Sustainability a free source of Promotion

Products made of sustainable materials have no detrimental effect on the environment and can be recycled so that they can be reused again and again. By using e-commerce packaging for your products, you can promote your environmentally friendly values for free and more effectively.

Interestingly, nowadays, consumers are more concerned about sustainability than ever before. Those who care about the environment may show appreciation by repeating purchases or recommending brands they love.

Be sure to label recycling, compostable, and biodegradable materials clearly to grab environmentalists’ attention. 

Creating graphics that stand out

Brands can stand out from their competitors by using abstract graphic design with lots of colors. You can use good-quality printing as a first step to showcasing your packaging quality and attracting customers. 

You can use pictures that are related to your business or brand theme. This idea is appealing to older consumers with vision problems, as well as teenagers who find it fun.

You can also promote your product with wraparound patterns. These are seamless patterns that cover the packaging from top to bottom. The pattern is often printed on labels covering the entire packaging. 

Furthermore, Doodle art is an excellent way to make a compelling look. Most of the big brands also use this art, so it can also be a reasonable consideration. Lastly, labels are also a great way to promote your product or business in an economical manner.

Just be sure that you’re cognizant of the type of packaging you intend to use when designing stand-out graphics, because obviously different categories will have their unique quirks to consider. So if you invest in an upgraded shrink sleeve machine as production ramps up, but you’ve previously used labels, remember that adjusting the graphics might be necessary.

Consider using stickers

A sticker is one of the most accessible and affordable ways to brand your package. There are several different messages that can be displayed on them, including ‘thank you’ and logos, as well as social media handles and requests for reviews.

You can offer free stickers as it might be a chance that the customers stick the stickers on their accessories or walls, giving free exposure to your brand.

Custom marketing inserts

It is also a good idea to add custom marketing inserts to your product packaging to make your product more appealing to customers. You can do segmentation or research on your targeted audience to determine what inserts are suitable for your audience.

You can add tips about your product, a couple of free product samples, or thank you notes that pursue a personal touch and provide value to the customers.

Moreover, you can even add QR codes using package design software and short links  to your inserts to track engagements and drive traffic to personalized landing pages and product suggestions.This will also encourage shoppers to spend more.

Lastly, if you offer something easily breakable like candles, you can also use Custom Candle Boxes with inserts that hold and protect them in the shipping process.

Unique Packaging Styles and Shapes

Humans tend to be drawn to unique and unusual things, so packaging with unique shapes is a good idea. A unique package speaks for itself; it doesn’t require you to speak about it. Though it looks extreme, it’s a great way to catch people’s attention. 

It also offers excellent opportunities to reorganize and brand your company. Moreover, different shapes generate a unique unboxing experience that leaves your customers with a lasting impression.

A good customer experience will turn your customers into your most valuable marketing asset, so unique packaging is a must. 

Minimalist Design 

Traditionally, the packaging had to be bold and bright, but now that it is returning to minimalism, bringing an authentic feel. Packaging designs with minimalism are beautiful and attractive and can be a great way to distinguish your products from others with bold and dark colors.

Companies that place a high value on quality rather than tricks use this design. This design will make a good and lasting impression on your business. So choosing a simple appearance can be a worthwhile consideration.

An advantage over the competition

We are living in a time of fierce competition; everyone wants to succeed and make money for a better life. Customizing your product packaging is the best way to compete against your competitors. Besides helping you differentiate yourself from your competitors, packaging also helps you get noticed.

In these ways, you are able to tell your brand’s story or communicate with your customers about the product’s benefits. Customer loyalty results from these things providing value and making them feel connected.