Meta owns the most popular social media and communication networks, from Facebook and Instagram to Threads and WhatsApp.
This makes it one of the best platforms for marketing your business. With Meta marketing, you can easily target millions of people around the world and make your brand more visible.
However, the Meta platform has changed drastically over the past few months with machine learning and generative AI technology.
They have released new tools and features to help marketers make the most of the platform. Now, you have more resources at your disposal to scale your Facebook marketing campaigns.
If you are planning to use the platform for marketing, we can help. In this article, we are going to discuss the 7 best practices for Meta marketing to grow your business.
For those who are new to Meta marketing, it is best to hire a social media marketing agency as the new features and tools can be a bit overwhelming. A Meta marketing agency can help you successfully promote your business online.
About Meta Marketing
Meta marketing simply means using different networks from Meta Inc. to promote your business. It includes Facebook marketing as well as Instagram marketing.
These are the two widely used social media platforms in today’s time, and having a good presence on them is necessary for every business. However, there is cut-throat competition among businesses on Facebook and Instagram.
Because of this reason, you need to follow the best practices of Meta marketing. It will give you an edge over others and make your marketing campaigns successful. You can also hire a Meta marketing agency to help you with this.
While Meta also owns WhatsApp and Threads, there are no advertising options as of now. However, there is a strong possibility that Meta may use these networks for advertising in the future.
Why Should You Use Meta for Marketing?
The answer is pretty obvious – Meta leads the social media scene.
And because social media is the king, Meta naturally gives you an advantage when it comes to Facebook marketing and advertising. Here are some reasons why you should use this platform for marketing.
1. Number of Users
You will get access to a huge amount of audience with this platform. Here’s a table to give you an idea about how many people use Meta.
Platforms | Monthly Active Users |
Threads | |
Total | 8.75 billion |
These numbers clearly show that Meta has a great hold when it comes to audience reach. If you want your brand or business to reach the right target audience, Meta marketing is the answer.
2. Meta Advertising
Unlike other networks, Meta offers advertising options to individuals as well as businesses. You can use this feature to build and run ad campaigns on Facebook and Instagram. It is a strategic move to get your products or services out there and increase ROI.
3. New Tools and Features
Meta is big on machine learning and artificial intelligence technologies. By leveraging the latest tech, Meta offers a new set of features and tools to advertisers and marketers. You will have more control over ads and can even partner with influencers as a part of Meta or Facebook marketing.
4. Cost Effective
Compared to other marketing platforms, Meta offers a cost-effective solution. Meta ads work on a cost-per-thousand impressions model. This means you will be charged for the number of views the ad will receive. If you create good ads, this approach will help to increase your overall ROI.
7 Best Practices for Meta Marketing
With the new update, many things have changed within the Meta platform. To help get an advantage, we have tested and shortlisted the 7 best practices for Meta marketing for success.
1. Use Meta Business Suite
If you are a business owner or a digital marketer, the first thing you need to do is use the Meta Business Suite. It is a free social media marketing tool to help you manage everything about your business on Facebook and Instagram. This means you will have a centralized location to run your business on these platforms.
You can use it for setting up and managing business pages on Facebook and Instagram. It will also help you to review all the notifications related to your business. Moreover, you can access it to create posts as well as Stories and even schedule them for a future date.
Meta Business Suite also helps you to connect and engage with your audience by reading and responding to their message and comments. You can also create and save automated responses for commonly asked questions.
The best thing about this tool is that you can use it to create, publish as well and track your ad campaigns. You will get all the necessary insights about campaign analytics to measure the success as well as make necessary changes. This tool almost works like your own personal Meta marketing agency.
2. Follow Meta Ads Best Practices
Advertisement is an integral part of Facebook marketing, and to make it count, you need to follow the best practices. Simply running ad campaigns on Meta platforms is not enough to reach your goals. These ads work through a process called Ad auction. It means your ads will compete on the platform to get the best placement.
Meta ads are ranked on the basis of ad quality, your bid amount, and their relevance. So, you need to make sure that the ads are creative and in the right format for the best results. Here are the best practices for Meta ads.
Photo Ads
You can use these ads to showcase your products and services. These ads can help improve your brand awareness and deliver effective messages.
- Follow the right format and aspect ratio according to the placement.
- Add your company name and logo.
- Use only high-resolution pictures.
- Go to effective and short messages.
- Include photos of real people using your product.
- Use the right colors and themes.
- Make sure you preview the ad before posting.
Video Ads
Did you know that the majority of people prefer watching video ads? These ads offer great storytelling and help you to evoke emotions in the audience. Video ads also have a higher engagement rate and give you room for more creativity.
- Design your video with captions.
- Keep it short and simple.
- Include people to add a face to your business.
- Optimize it for vertical viewing.
- Use a clear call to action.
3. Leverage Meta Ads Manager
This is another tool offered by Meta that you can use for Instagram and Facebook marketing. As the name goes, it is a powerful advertising tool that offers advanced features to manage your ad campaigns. It is designed for Meta marketing agencies and advertisers.
With this tool, you can create, optimize as well and track multiple advertisement campaigns on Facebook and Instagram. The best thing about Meta Ads Manager is that it offers in-depth audience analysis and helps you create targeted campaigns. You can also enjoy the ads automation feature as well as more creative control over your advertisements.
4. Utilize Advantage+ Campaigns
Meta Advantage+ Campaigns is a feature within the Meta platform that helps you create an integrated advertising ecosystem. You can use it to understand customer preference as well as user behavior to tailor your Facebook marketing campaigns. It helps you to deliver personalized content and reach the right target audience.
The Advantage+ automates the entire ads campaign to help you save time and deliver the best content. This feature offers a few sub-products, Advantage+ App Campaigns, Advantage+ Placements, and Advantage+ Creatives. All these suites will help you save money and get better results.
However, to effectively utilize this feature, you need a good amount of creative assets for your ads. This way, Meta can easily evaluate and pick the best assets for your ads. You can also opt for manual selection. Experiment with different types of ads and use analytics to measure the performance and make changes.
5. Partner with Influencers
We are living in a time where people make purchase decisions based on their favorite influencer’s advice. Influencer marketing is very popular on platforms like Facebook and Instagram.
You can start working with different influencers to promote your business. One effective way to do this is by adding them as partners under your Company’s Page. You can also ask influencers to use paid partnership labels when promoting your content. Make sure you add the partnership content on your own pages.
6. Set Up Meta’s Conversion API
Improving the accuracy of your data is really important for Meta marketing because it helps you understand and reach customers who shop in many different ways.
Meta suggests using Conversions API to begin with and making sure it’s set up well. According to the company, using Meta Pixel and Conversions API can reduce costs by 13% per result. They also found that there’s a 19% increase in tracked purchase events when using Meta Pixel and Conversions API.
7. Use Open and Broad Targeting
You also need to use open and broad targeting to expand your ad campaigns. Meta’s Machin learning algorithm will use it to find the people who are most likely to be interested in your ads and take action.
You can do this by keeping your targeting open, which means not adding specific details beyond basic demographics. Broad targeting, on the other hand, means adding minimal interest details to reach millions of potential viewers.
By using open and broad targeting, you give Meta more data about different audiences. This helps their system optimize your ads better, making your advertising more effective through machine learning.
Conclusion
These are the 7 best practices you need to follow for Meta marketing. As Meta is evolving with the help of machine learning, you need to follow the latest trends to stay ahead of the competition.
With its new update, Meta urges marketers and businesses to automate ad campaigns with the help of Advantage+. It will help you to create, optimize, and publish ads automatically on Facebook and Instagram. If you are new to all these tools and features, hire a Meta marketing agency to promote your business.
FAQs
1. What is Facebook advertising agency?
A Facebook advertising agency, also known as Meta marketing agency, is a team of social media experts that help to promote your business on the platform.
2. Why hire a Facebook ad agency?
If you want to enhance your Facebook advertising efforts, hire a Meta marketing agency.
3. Can I run Facebook ads by myself?
Yes, you can easily post ads on Facebook on your own. However, if you want to run a successful ads campaign, it is best to hire a Meta marketing agency.