There is a lot of competition in the market, but as you worry about thriving, clients are barely impressed with any company. Finding an impressed client and retaining their relationship is rare, even after a close deal.
If you want a firm relationship with your clients even after closing a deal, you must impress them. Here are a few ways to help you impress your customers:
Offer Exclusive Discounts to New Customers
Consumers love to receive the best-valued deals. You can lure in new customers by offering introductory discounts or having an exclusive deal with old customers when they bring a friend. Bargains like this are commonly offered in laundry delivery service businesses or retail stores.
You cannot be passive and wait for new customers to contact you or old customers to visit again and bring a friend. Create a systemic approach to actively reach out to more clients and solicit referrals from your satisfied consumers.
Take Leverage of Social Proof
What people say about you matters. It is where they start to trust you. Social proof is what your previous clients say about you and their experience with your product. Consumers help make wise decisions by reading testimonies and reviews from previous clients. Take leverage on the testimonials and comments of your clients.
Listen to Feedback
Make them feel heard. When you listen, understand, and provide solutions to the pain points of your customers, they become impressed that you are actually catering for their needs. Some companies only take a guess or make general assumptions about what their customers need.
Two-way communication is a must. You can ask your clients directly during your call or send a quick survey email to collect and track their suggestions easily. Remember, your customers will go elsewhere if they feel unheard and devalued.
You might be thinking that impressing your clients only goes a long way through digital marketing. No, you also have to talk to them personally, especially those customers who love to visit your company.
It is important to make an impression by how you present yourselves. Hence, always wear a neatly washed uniform or business outfit to impress them. Bring your clothes to the laundry service if you are not confident.
The first impression lasts, so make it count by being presentable.
Stay in Touch After the Sales
A closed deal means the customer-client relationship you have will continue. The day will come when you must rekindle your communication with your lapsed customers. If you want to impress your clients, create a schedule for staying in touch with them if you have not seen or heard them for months after the sales. You can reach out to them through email, phone, or text.
Think of these ways as starters for maintaining a good customer relationship. But you can always add your strategy to impress clients and maintain relationships. If you are new to these techniques, you must get started next year to expand your customer base.