Every business needs a logo; it’s the centerpiece of brands’ branding efforts. But, a logo is much more than the sum-total of its parts. It’s a powerful element that plays a role in the success of a business.
If you’re just about to start a business, it will pay to spend some time crafting a logo that really represents your brand and speaks to your audience.
Now if you are thinking that you will have to spend a fortune to create such a logo you would be wrong, you can design a logo online for about $40 and get a great logo.
But what is a great logo?
Winning Logo design is underpinned by 5 principles and as long as you take these into account when designing a logo it doesn’t matter how much you pay – $1000 or $10.
These principles are:
- Keep it simple – don’t have too many colors, fonts or elements
- Make sure it’s relevant – it should resonate with your target audience
- Memorable – people should be easily able to recall your logo
- Timeless – don’t follow logo design trends
- Versatile – it should work on websites, business cards and billboards
Ok, now that you know what makes a great logo and that you don’t have to spend a fortune. Let’s jump into this post to understand how a logo helps promote your business.
1. A Logo Helps People Remember Your Brand
The human brain processed images 60,000 times faster than words. What’s more, images are 40 times more likely to be shared on social media than text.
A visual logo helps people remember your brand, so they can immediately recognize your products and/or recommend them to family members and friends. It also helps them identify your content on social media platforms, often leading them to comment on your posts or even share them with others.
Creating a logo is key to developing long-term brand loyalty. Consumers will see your logo and immediately know who you are and what to expect from you. They may not immediately purchase something from you, but they’ll recognize who you are and remember you if they need or want what you have to offer at a later date.
2. Conveys Your Brand Personality and Values
What is your target demographic? What are your company’s core values? A look at your logo can convey all this information and more.
When consumers look at a sleek, modern logo for an IT company, they know the company is forward-thinking. A logo with a heart shows the company cares about its customers, which is why many healthcare companies use such a design. A playful logo with multiple colors sends a message to parents that the company in question offers fun children’s services.
Even logos featuring the company name rather than an image convey a message. The font and color(s) used enable consumers to see who the company is targeting and the nature of its products/services. Ornate, cursive script, for instance, denotes luxury. A modern font, on the other hand, denotes professionalism. Casual script shows the company is informal and relaxed.
3. Makes an Instant First Impression
It takes potential customers about two seconds to size up your business and decide if they want to buy something from you. A logo makes an immediate impression and plays a huge role in customer acquisition.
This does not mean that every single person who walks by your store will come in and buy something if you have a great logo. What it does mean is that your logo will appeal to the people who are most likely to be interested in your goods and/or services. A relaxed logo for a café will make passers-by want to stop in for coffee or bring a friend in for coffee at a later date. A luxurious logo on a jewelry store will stick in a person’s mind and be remembered if he or she wants to purchase high-end jewelry.
Your logo will also make an indelible first impression when used on social media channels, as part of your email templates, and on your website. People who see it will immediately know your company is a professional firm that can be trusted with their business.
4. Helps You Stand Out from The Competition
There are about 32.5 million businesses in the United States. There is a lot of competition in any industry and consumers who aren’t enticed by what you have to offer can easily find another business to meet their needs and wishes.
A winning logo is a must if you want to stand out from the competition. It builds brand loyalty, so customers will want to continue buying your goods and/or services. It’s up to 25 times cheaper to retain an existing customer than to bring in a new one, so a winning logo that keeps people coming back to your business is a huge asset.
A good logo also empowers you to showcase your expertise, so people will know the advantages of doing business with you. An eco-friendly logo shows that your business has made an extraordinary commitment to protecting the environment. The use of certain colors can show that your business offers niche services to a demographic not served by other, similar companies.
5. Lets Potential Customers Know You are Professional
A logo isn’t really an optional feature in today’s world. Customers expect a business to have a logo, and they expect this logo to remain the same for the foreseeable future. Granted, some brands do change their logos from time to time but the branding campaign that accompanies such a move is incredibly expensive and some redesigned logos bomb, causing a loss rather than an increase in consumer trust.
A logo makes it plain that you have long-term plans and goals for your business. It sets you apart from other entrepreneurs by showing that you are an expert in your field, a professional who can be counted on to offer top-tier products and/or services.
Your logo identifies you as consumers consistently see it on various platforms. They will know that you are credible and reliable. The logo increases brand awareness as new consumers gain trust in what you offer and existing customers feel confident referring others to your company.
In the business world, even small decisions and actions can make a huge difference. A logo may not seem like a big deal; after all, it’s a small image, and it may even be pretty simple in style and appearance.
However, it plays a massive role in any successful marketing and branding campaign, and picking the right one can spell the difference between a successful business and a struggling one. Invest time and effort in designing just the right logo for your company, and you’ll be amazed to see how your hard work pays off long-term.