YouTube is the second most used search engine in the world. YouTube has an audience of one billion people, and this figure is constantly growing. So, if you’ve ever thought about launching a channel on YouTube, but constantly postponed this moment, not all is lost, because the interest in the platform is not subsiding, and the tools to create a quality channel and content are becoming more and more every day.
In this article, we have prepared for you a list of five main points to pay attention to make your channel successful and interesting. The YouTube logo is one of the most popular emblems of the last century, so why not put your channel’s logo in the same line with it?
If we take the top bloggers and analyze exactly why they have become successful, we will definitely find similar points. After all, you are unlikely to find in the list of the top channels those whose authors do not care about the quality of the images, the design, or the structure of the videos.
1. Channel design
Pay attention to how much bloggers care about the quality design of the channel. The most important points here are avatar, header, description, and trailer. When you enter your channel, you should be able to tell within a couple of seconds who the person is and what they are doing on YouTube. Aim for the highest quality design. Utilizing an appealing YouTube banner can be a powerful tool to achieve this goal.
2. Choosing the right topic
The topic of the blog is the first thing you should think about. What do you like to do, what hobby brings you inspiration, and what useful you can bring to it? Have you answered the question? Then feel free to go ahead and register. And there’s nothing wrong with the fact that your focus may change over time. It’s like with the YouTube Logo meaning — everyone sees what he wants.
3. Setting your targets
If you want to become a Youtube star, you will have to compete with established popular channels. However, it’s a great tool for businesses and marketers. By comparison, the top 10 channels that promote their brand rack up 1.8 billion views. The competition for viewers is lower here, which means it’s easier to gather a loyal audience of viewers.
4. Develop a content plan for your videos
As with any content, videos need a lot of work, inventing, reinventing. You can follow a content plan to systematize your work. It can simply be a calendar of future postings. Clustering helps you analyze similar queries, track trends, and schedule video content. You’ll also understand what metadata to specify for videos. If you specify metadata that doesn’t reflect the essence of the video, it will quickly get blocked.
5. Adhering to the structure of the videos
Write out the structure from your competitors’ commercials: where they start, how they fill the first 30 seconds of the commercial, what’s in the main part, how they go to the conclusion. You need to get the main point across and not lose the audience’s attention.
- The most interesting part is at the beginning;
- No “water” in the main part;
- Anything off-topic – cut it out;
- Talk about subscriptions and feedback.
And these are just the basics you need to follow. The more often you study other bloggers and topics, the more you’ll note for yourself.