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Infographics That Resonate: 5 Essential Qualities of a Good Infographic

Gwen Preston by Gwen Preston
January 5, 2025
in Community
Infographics That Resonate: 5 Essential Qualities of a Good Infographic

Are you considering printing a professionally-made infographic that will resonate with your customer base?

A compelling and informative infographic can help you spread your message. You’ll find a way to use them to your advantage. You’ll become more prolific in your business growth once you’ve started using them.

Don’t know where to start? Don’t worry, we’ll show you.

Not sure how to make yours stand out? Keep reading for five characteristics of a good infographic.

1. Balance of Illustrations

Choose a design structure. Decide on a visual storyboard structure that reflects the aim and audience of the infographic. Focus on the clarity of the content.

Ensure the infographic is balanced with visuals, text, and color palette. Consider using pie charts, graphs, and diagrams for data representation to create a visually interesting design.

Consider how individual elements interact with each other. Find ways to make the graphics and the text collaborate to create a cohesive design.

2. Consistent Colors

One of the important things about how to make an infographic is to be consistent in colors. They can convey a multitude of different messages in an infographic. It’s important to make sure color choices are consistent throughout the entire graphic.

The first step to creating a consistent palette is to choose a main color that will represent the main point or topic of the infographic. This color will represent the main point and will become the primary color throughout the rest of the infographic.

The secondary colors should match and complement the main color. Neutrals such as black, white, gray, or brown are typically used to balance out the design.

3. Concise and to the Point

Good infographics are effective because they are able to deliver complex information in a format that is easy to understand. One quality that embodies this concept is conciseness and being to the point.

By limiting the amount of information and reducing unnecessary details, infographics are able to provide an overview of a concept quickly. This is helpful for active learners who want to determine if an infographic contains the information they need and understand the main points. It is also useful for visual learners who need the right amount of details to better comprehend the image.

4. Least Amount of Text

A good infographic design has essential qualities such as the least amount of text and sizes. The text size should also be adjusted to create and maintain a visual balance. Too much text will become overwhelming for viewers and too little, they might not be able to get the message across.

Using typography to make text stand out or to create a hierarchy is also important. Being aware of how the text will fit on the page is also essential, as it will impact how legible it is.

5. Presented in an Accessible Format

When designing an infographic, it should be presented in an accessible format. Accessibility is a key element of creating high-quality visual information. Test the infographic on multiple devices and social media platforms to make sure all viewers are able to access the information.

Learning the Qualities of a Good Infographic

Infographics have become more popular than ever. To create a good infographic, you must use your creative skills.

Creative skills can include researching, planning, designing, and incorporating data in order to engage the reader and inform them of a topic. Make sure to keep your infographic visually appealing and easy to understand. Try creating an infographic today to show off your creativity and skills!

For more articles like this, check out our other posts.

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Gwen Preston

Gwen Preston

Gwen Preston is a highly accomplished writer who has made a name for herself in the business and finance world by consistently producing top-notch, insightful content. She has a knack for understanding complex economic and financial concepts and presenting them in an accessible way that captures readers' attention. Her work has been praised by industry leaders for being thought-provoking, well-researched, and compelling. With her impressive intelligence and strong writing skills, Gwen is an invaluable asset to any team looking to have their stories heard.

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