Have you recently opened a new law firm in North Carolina? Do you want to learn how to promote your legal startup in the state without hassle? Would you like to know how your attorneys can stand out among the 25,735 lawyers in the state?
In that case, personal branding, website optimization, and leveraging social media can help your new law firm grow in North Carolina. However, the competition is increasing. That’s because the state has witnessed a 21% increase in active lawyers in the last ten years.
Due to that, your startup will benefit from hiring an SEO company in North Carolina. They can help you with local branding, website development, and marketing.
In this blog, we will discuss three ways your law firm can stand out in the state and how an SEO company can help.
1. Focus On Personal Branding
According to Tara LaFon Gooch, a personal branding expert from North Carolina, personal branding can define who you are as a brand. She believes in a holistic approach to polishing the company’s online presence by finding its authentic values and goals.
In general, personal branding promotes your company and defines the skills and values that make you stand out. With the correct branding efforts, you can influence North Carolinians’ perception of your law firm’s credibility.
A new law firm’s local authenticity will depend on personal branding efforts. On average, legal websites get traffic from sources like local advertisements, social media, and forums. Therefore, it’s crucial to create a positive online presence through effective personal branding.
Did you know that 85% of legal websites find that their attorney’s landing pages have more traffic than their service pages? It happens because your clients prefer researching the lawyer they’re hiring instead of your firm. Hence, you must inspire your team to take steps and improve their online presence on LinkedIn. Doing so will help your company seem like the best in the state.
For this, you can hire an SEO company in North Carolina. They will ensure effective personal branding for your new firm by defining its purpose and auditing the personal narrative. After that, they will communicate your brand story to website visitors. Moreover, you can coordinate and reevaluate to adjust your brand to the state’s market demands since your law firm is new.
2. Optimize Your Website
You have probably developed a simple website for your new law firm. However, it isn’t generating the outcome you’re hoping for.
That means local visitors from all over North Carolina browse your website without being converted into leads. It happens when the website cannot showcase your brand’s true quality and potential to the clients. Hence, you must collaborate with a good SEO company in North Carolina to make some changes to the website.
According to GoBeyond SEO, every new business requires a visually appealing website to generate leads. Most developers believe that a website should be optimized for conversion.
One way to do that for local lead generation is by incorporating live chat features. Statistics suggest that 61% of businesses use live chat features to increase lead generation by 40%. Similarly, adding personalized call-to-actions (CTAs) will attract 42% more leads as compared to generic ones.
Other than that, you must optimize your website for local searches through SEO. A web development agency can help you through the process. They can assist you in revamping your website and making it SEO-friendly for a local audience.
To hire them, check their website, prior experience, client testimonials, and case studies. They’ll help you through the design, development, and testing process so that you can focus on your business operations more.
Expect to get no empty promises – real results from a good web development company specializing in local SEO. They’ll also help you enter your website and brand in local directories and online maps to help with lead generation. In short, a web development company will transform your new law firm’s website to get optimal visibility, have better load times, be reliable, and convert leads.
3. Leverage Social Media
Reports suggest that North Carolina is a social media-obsessed state. North Carolinians use Facebook, Twitter, and other platforms approximately 9 million times every thirty days. That means you’ll miss out on a huge market if you don’t leverage social media.
But with the help of an SEO company in North Carolina, you can easily market your company on social media. Examples include running regional ads on Facebook and Google.
On average, 33% of legal companies use Facebook to engage with their audience and market their services. Hence, you should create a Facebook business page where you can share article links, introduce new topics for discussion, and engage with visitors.
On the other hand, Google Ads would work wonders if you’re looking for regional marketing. Approximately 83% of legal companies noticed an increase in website visits due to Google Ad campaigns.
These ads will help your law firm effectively connect with potential clients in your locality. If you hire an SEO company, they’ll take care of all the technicalities of running ads on social media platforms.
Did you know 87% of law firms have a robust online presence on LinkedIn? That means you should also promote your brand on LinkedIn to generate local leads. For instance, you can post blogs and other content that’ll be valuable to your audience to boost engagement.
The Bottom Line
Your new law firm will stand out locally with the help of an SEO company in North Carolina. These companies can change your new law firm’s trajectory and help you succeed.
For that, you must be proactive about attracting local visitors online by optimizing your website with local SEO tactics. Moreover, you need to focus on personal branding to make it easy for clients to find you. And don’t forget the power of social media.
All these will help you promote your new law firm among North Carolinians.
