Trade shows are a great way to boost your brand’s visibility, and create new customers. You can even create valuable new business relationships with local businesses at these trade shows. To help get your networking going, giving out promo items is a fantastic idea. To help you find the right promo item for your company, here are ten of the most useful promo items for trade shows:
1. T-Shirts
Cool, hyper-wearable t-shirts are some of the best promotional items you can invest in. If you want to create a walking billboard for your brand during a trade show, giving out a cool-looking t-shirt is perhaps your best option. If you can make your would-be customers wear them out and about as well, you can supercharge your brand’s visibility in the public sphere.
2. Tote Bags
Who doesn’t love a solid, free tote bag? Especially at a trade show, a quality tote bag will allow you to gather business cards, promo items, and prizes in a comfortable manner. The fact that many people are using tote bags in their day-to-day life makes a branded tote bag a valuable business opportunity for customers. Similar to what we discussed with t-shirts, tote bags can hyper-charge your business’s visibility in today’s world.
3. Hats
If you want to provide a more casual wearable piece of merch for customers, you need to buy branded hats in bulk. Hats are easy to design using just your logo, and the right shade of an attractive color, which makes them that much more attractive for businesses looking to start a promotional giveaway campaign ASAP. If you see your hat floating around the trade show, you’ll know you’ve just started a sure-to-succeed promotional item campaign.
4. Camp Chairs
Just because you’re at a trade show, you don’t have to make all of your items more business-casual in nature. Inspire fellow trade showgoers to adventure out into the wilds by giving out branded camp chairs. However, this is one of the more expensive options on the list, so you should only go with this option if you have a ton of money to spend on your promotional marketing campaign. That being said, people will be almost certain to flock to your company’s booth if they can get a free camp chair.
5. Plastic Cups
People love free cups and kitchenware. Rather you go with branded plastic cups, or some other useful piece of branded kitchenware, you’ll be showing off your caring nature as a company. Every time that your customer needs an extra cup to give out at a party, they will suddenly reminisce about your business (and the services you have to offer them). Promo items can be especially useful for international business launching efforts as well!
6. Notepads
Notepads are perfect for trade shows. Unless you want your phone out all the time (we have limited battery power to survive off of, after all), you want a handy place to write down useful contact information and business leads. By providing branded notepads, you can boost your company’s presence at the trade show, while helping others succeed in their business efforts simultaneously.
7. Pens
Pens are perfectly paired with notepads. If you’re going with either a pen or notepad for your promo merchandising campaign, you should also invest in their counterpart if at all possible. This will give your customers a classy-looking set of tools to gather contact info and write down brilliant business ideas. Make sure you buy comfortable-to-use, nice-looking pens to get the most bang for your investment buck.
8. Koozies
A quality koozie can inspire trade show-goers to take a load off once the event ends. If people see your company’s logo on people’s koozies post-trade show, you’ll have made your business’s logo much more visible amongst future business collaborators (and possibly new customers as well).
9. Bottle Openers
Speaking of koozies, you’ll allow people to enjoy quality craft brews post-show if you give out branded bottle openers. Some people get daily use out of a bottle opener, so if you can design yours to be cool and effective, you’ll make the presence of your company’s logo a daily part of customers’ lives.
10. Hoodies
For a high-quality, snazzy wearable merch giveaway campaign, branded hoodies are a perfect option. That being said, you’ll be spending a lot more on comfortable branded hoodies than you will on shirts and hats.
Find the Right Item for Your Company’s Next Promotional Campaign Now
With these ten choices, you can easily decide what promo item will most effectively benefit your business promotion efforts in 2022 (and beyond). Just make sure you stay within a reasonable budget, and these promo campaign efforts can sufficiently increase your company’s income soon.
