Digital marketing is an ever-changing and dynamic field, with new trends and strategies emerging constantly.
As a digital marketer, it can be challenging to stay on top of the latest developments and ensure that your strategies are effective and efficient. That’s where digital marketing hacks come in.
In this article, we’ll explore some of the best digital marketing hacks that can help you optimize your marketing efforts and achieve success in the digital realm.
Many people think that digital marketing is only about SEO and new technologies. However, it’s much more than that! From my experience, relationship marketing plays a crucial role in building a long-term, sustainable digital marketing strategy.
While many things can be automated, nothing can replace human experience and meaningful relationships. That’s why it’s crucial to network with people from your industry, look for collaboration opportunities, and deliver value before asking for anything in return.
For a start, you can build relationships by engaging in LinkedIn discussions, joining industry events, or answering a query on Quora. Your insights and quality answers encourage people to reach out to you and open new doors for your business.
Be creative in finding ways to get to the right people. For example, instead of sending massive emails to many web owners, pick a few and personalize your message for them. After a while, you will see that quality beats quantity, and you can get much more from talking to the right people that are genuinely interested in what you do.
My favorite digital marketing hack is to use the content I publish on my blog to build links to my site.
How? Via expert roundups.
Every article I publish has a mini roundup consisting of 3-5 participants from bloggers in my niche. I get free unique content full of expertise signals (good for EEAT), and they get links to their homepages.
But, once their backlinks are live, I ask for a link in return to my homepage either from their site or from some other site they have access to.
It works great!
My favorite digital marketing hack is to prioritize organic traffic wherever possible. While it’s tempting to rely on paid traffic, it’s actually possible to achieve the same results organically – it just takes time, effort, and intentional planning. It’s important to remember that organic results aren’t immediate, and I think this often turns people away.
So when it comes to SEO, make sure everyone on your team (and the leadership team especially) is aware of the long-term plan and understands that it will take time to rank and bring in traffic. While paid marketing can bring in immediate results, it’s expensive and isn’t always sustainable. Building a foundation in organic is the best way to ensure steady traffic that doesn’t break the bank.
Our favorite “hack” for digital marketing right now is using Ahrefs to check out the competition with just one click and find the best and easiest content opportunities. If you know the competition, you can search their website and find which articles they are ranking well for without having many backlinks, creating a perfect opportunity to write something that is more valuable.
A digital marketing hack you can use to increase engagement and conversions is to optimize your website’s loading speed. A slow-loading website can frustrate visitors and lead to high bounce rates and low conversion rates.
To improve your website’s loading speed, start by conducting a website speed test to identify any issues that may be slowing it down. Some common issues that can affect loading speed include large images, excessive plugins or widgets, and unoptimized code.
To address these issues, consider compressing your images, reducing the number of plugins or widgets you use, and optimizing your website’s code. You can also leverage browser caching to speed up loading times for repeat visitors.
By improving your website’s loading speed, you can provide a better user experience for your visitors, which can lead to higher engagement and conversions. Additionally, faster loading speeds can also improve your website’s search engine rankings, making it easier for potential customers to find you online.
Viral giveaways are one of the lowest effort, highest reward digital marketing hacks that still work to this day. A lot of marketing hacks have lost their impact in recent years, but viral social giveaways still generate serious momentum for brands – at a low cost. If growing your social media following would be beneficial to you, do a giveaway!
Pick a giveaway prize your target audience is crazy about; set up the giveaway using a tool like RafflePress (for WordPress), Shortstack, or KingSumo; and then start raking in the followers and engagement. Sure, some people may unfollow down the road, but for the effort (2-3 hours of work + $250 or so for the prize), there are few marketing tactics that match it.
My favorite digital marketing hack is creating helpful content. Whether you share it in your emails, on your blog, social media, or other channels, making content people need is the most powerful marketing strategy.
There are so many ways in which content contributes to a company’s growth and success. Its SEO benefits are undeniable, and good rankings ensure that your platform is among the first in search results. High-quality, relevant content also has PR benefits – it boosts your visibility and credibility. It can also get quoted by other media outlets, which carries extra SEO and PR value.
Content ultimately builds and elevates your brand. Regardless of your industry, creating and publishing content is a tremendous way to build an audience and improve your digital marketing results.
I think it is important for marketers to keep up with the latest trends and technologies, and there’s nothing that holds more promise than an AI-powered chatbot.
While chatbots are widely used for customer service, they have a lot of potential in the field of marketing as well. A chatbot can recommend products and drive sales, help customers find the right products on your site, place an order, book appointments, and a lot more.
Analyze your target audience’s behavior, interests, and demographics to tailor and improve your chatbot’s responses.
Don’t forget to test your chatbot to identify any errors or glitches to deliver a seamless customer experience.
Chatbots have numerous use-cases in marketing and I recommend you adopt the technology sooner rather than later to gain a competitive advantage.
Create high-quality, visually appealing content that provides value to your target audience and encourages social sharing. This can be anything from blog posts and info graphics to videos and interactive tools.
To maximize the reach of your content, use social media platforms to promote your content to your target audience. Make sure to optimize your social media profiles with relevant keywords and hashtags so that your content appears in search results.
Another effective way to increase engagement is to partner with influencers in your niche. Influencers have large followings and can help promote your content to their audience, giving you exposure to a wider audience.
Finally, make sure to track your results and adjust your strategy accordingly. Use analytics tools to measure the performance of your content and social media campaigns, and use that data to optimize your approach over time.
One effective digital marketing hack is to leverage user-generated content (UGC). UGC is any content that is created and shared by your customers or followers, such as reviews, photos, or videos.
To make the most of UGC, encourage your customers to share their experiences with your brand on social media using a branded hashtag or by tagging your account. You can also create contests or giveaways that incentivize customers to create and share UGC.
Once you have UGC, repurpose it across your social media channels, website, and email campaigns. This can help you build social proof, as well as give potential customers a sense of what it’s like to use your products or services.