In a world where social media and technology reign supreme, Yoel Israel is leading the charge as a ‘Cyfluencer‘ – leveraging his expertise in both to drive innovation and growth for his clients.
Check out more interviews with entrepreneurs here.
WOULD YOU LIKE TO GET FEATURED?
All interviews are 100% FREE OF CHARGE
Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Yoel Israel: I have two passions: 1) Helping others and 2) LinkedIn Lead Generation. I use my analytical and digital marketing experience to help startups scale and large companies rapidly expand. I place a strong focus on proactive customer service and long-term sustainable results – using unique and progressive marketing methods.
I founded my company Cyfluencer in 2019. Cyfluencer helps cybersecurity companies get their content shared by the world’s leading cybersecurity influencers. This is the best solution for demand generation, influencer marketing, and content distribution – at scale.
I also started to build my own business, WadiDigital.com, to provide marketing solutions to the leading Israeli tech companies. We bring American customer service and long-term thinking and strategy to B2B technology marketing; this led to tremendous growth in helping Israeli tech companies and unicorns.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Yoel Israel: What makes Cyfluencer different from others is that it’s the first and only cybersecurity influencer marketing platform. Our goal is to provide anti-sleaze marketing for cybersecurity vendors.
Our biggest strength is that our company was founded by tech-driven influencers, so we understood that the existing broken Influencer marketing model – where a company pays a professional to promote a product – wouldn’t work in an industry which relies on unsolicited, unbiased recommendations from those on the inside.
And in an industry that relies on unsolicited, unbiased, and fair recommendations, we instantly saw the urgent need to revamp this outdated approach. By giving the influencers full autonomy over the content they share, the likelihood of their followers to trust the content’s value is higher.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Yoel Israel: One of the most important factors in keeping employees happy and engaged is clear communication and regular feedback. When employees feel like they are being heard and understood, they are more likely to feel valued and motivated. Additionally, creating a positive company culture that values its employees and encourages collaboration and teamwork can also help to boost morale.
In terms of adapting to the current trend of “quiet quitting” or “The Great Resignation,” it is important for companies to take a proactive approach. This may include regularly surveying employees to gauge their satisfaction and engagement, and taking steps to address any issues that are identified. Companies should make a concerted effort to create a positive work environment, and offer opportunities for professional development, career advancement, and fair compensation.
It’s also important to note that the current shift that we see is also driven by external factors like remote work, which have a big impact on the way companies operate and manage their employees. This makes it even more important for companies to be flexible and adaptable to the changing landscape, while also providing support and resources to help employees manage the unique challenges that come with working remotely.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Yoel Israel: It’s the era of digital workforce in a multitude of industries, so I expect that this trend will continue this year and the next years to come, with more organizations moving towards an online model in order to adapt to the changing landscape. Also, there will likely be an increased focus on personalization and customer experience, as well as the integration of technology such as artificial intelligence and automation to improve efficiency and customer service.
In terms of capitalizing on this trend, we focus on building a strong online presence through an intuitive website, effective digital marketing strategies, and the use of social media platforms to engage with our customers. It’s key to have a strong presence in a variety of channels to meet the changing needs of consumers. Moreover, companies should aim to increase their online payment options and security, in order to give customers more trust and confidence in the e-commerce experience.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Yoel Israel: The skyrocketing inflation and economic downturn are a given. From cost cutting, price adjustments, to debt management, businesses should learn how to efficiently and effectively navigate this tricky time. Moreover, the evolving consumer behavior is also a slippery slope that every needs to constantly adapt to. Third, is the fierce competition for businesses online.
Given all these, I think the real challenge for businesses is their ability to be flexible — to be flexible enough to reshape their models and adjust their tactics and strategies to fight the economic downturn, satisfy customers, and stay ahead of the game..
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?.
Yoel Israel: I think one of the most underestimated parts of running a company is the importance of proper risk management. Many companies focus on growth and profitability, but do not pay enough attention to identifying and mitigating potential risks. This can lead to unexpected financial losses, legal issues, or damage to the company’s reputation.
For example, a company may not have proper insurance coverage or fail to conduct regular safety inspections, which can lead to accidents or injuries and result in significant financial losses. Or a company may not have proper data security measures in place and suffer a data breach, which can result in legal liabilities and damage to the company’s reputation.
Another example is a company that is not paying attention to the changes in the market, regulations and laws, not keeping up with the competition, not having a clear vision and strategy, and not investing in the right resources. This can lead to a decline in sales, loss of market share and eventually bankruptcy.
Proper risk management is a continuous process that requires regular review and updating to ensure that the company is prepared for any potential threats. It’s important for companies to regularly assess their risks and have a plan in place to mitigate them, and they shouldn’t be swept under the rug.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Yoel Israel: I think every marketer would love to have the power of divination in order to predict future trends and market changes. I think this would give me and my company a solid advantage.
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Yoel Israel for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Yoel Israel or his company, you can do it through his – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.