"To thrive in 2023, a business needs to invest in innovation as it is extremely important to keep your business always competitive and aligned with your customer’s expectations"
Meet Yoav Morder, PR Director at Sonary. He’s an experienced Search Engine Optimization Specialist with a demonstrated history of working in the gambling & casino industry. Skilled in Search Engine Optimization (SEO), PHP, WordPress, Customer Relationship Management (CRM), and Editing.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Yoav Morder: I am the Search & PR director at Sonary (https://sonary.com/) a sister concern of Ryze and on behalf of my CEO; I am here to represent him. My company, Sonary, with a team of expert marketing researchers, excellent content writers, creative UX specialists, leading developers, biz dev professionals, and awesome product managers offers you the most relevant solutions with a high-quality user experience.
If you were in an elevator with Warren Buffet, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Yoav Morder: We are a media & Internet company striving to empower users with the knowledge to make better informed and faster decisions. They no longer need to spend their time endlessly searching on the web for information about products and services. We do this so they don’t have to.
We conduct thorough reviews of different markets and specific providers and deliver key insights, tips, recommendations, and useful blog posts from our professional writers. What makes our company different from others is consistency and accuracy in the content on a subject that we stand behind and are knowledgeable about. Also, we will also never promote a solution that we don’t stand behind and haven’t personally verified. A thorough search on multiple subjects is our strength and we are proud of it.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Yoav Morder: Three things make employees happy: Recognition, Positive Feedback, and Customized Management. Let me explain all three to you.
As a fact, when employees receive praise and recognition publically they get motivated and more engaged. Their productivity and performance improve, which are clear signs they are happy.
Constant negative feedback can harm an employee. Of course, there will be times when negative feedback is unavoidable. But if there isn’t a lot of positive feedback, an employee’s motivation and happiness can decrease dramatically, impacting his productivity and performance.
And, for customized management, I would only say that managers should understand that each employee’s situation is unique. They have difficulties and distractions at home. Considering that, I believe, to motivate the employees we should abandon the conventional management style and adopt a more customized management style in which everyone’s needs are addressed.
Here is a two fold question: What is the book that influenced you the most and how? Please share some life lessons you learned. Now what book have you gifted the most and why?
Yoav Morder: Published in 2019, “Company of One” by Paul Jarvis is my favorite business book that influenced me. The book is all about the practical philosophy for building a profitable, enjoyable, self-funding business designed to deliver the lifestyle you want to live in many ways.
From “Company of One” I learned one great thing, and that is the principles of empathy towards employees, customers, and partners that many entrepreneurs neglect and suffer because this is the most relatable approach for modern businesses to grow. And by the way, this is the book that I have gifted to many for the same reason I discussed.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Yoav Morder: Being in the digital age, the business owner’s challenges are many. These challenges are not problems, but are “triggers” to explore new dimensions. However, with a tight job market, our number one challenge is related to HR, and that is aligning expectations between the company and the candidate. This is not just to make clear the company’s objectives with the new employee.
Positioning the side of the company is one step, the other is understanding what the professionals expect from the company, the vacancy, and even the development of their career. With the high demand for work and the busy routine that permeates the HR sector, aligning expectations on short notice is a huge challenge.
2020, 2021, 2022 threw a lot of curve balls into businesses on a global scale. Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Yoav Morder: Current economic challenges need both strategic and technical approaches to survive in the market. To thrive in 2023, a business needs to invest in innovation as it is extremely important to keep your business always competitive and aligned with your customer’s expectations.
I learned that investing in new technologies to integrate your sales channels and constantly improve them according to the needs of your target audience is the demand of the time. In this way, you will maintain a healthy cash flow by maintaining sales. I believe businesses have a very promising future despite current financial scenarios such as rising inflation and recession.
This is because the behavior and interests of consumers have changed a lot during and after covid-19. Therefore, I would advise businesses to focus on a few things to grab a good share of the market; competitive price, quality, and value, among others. Focussing on these things will ensure a bright future for business in 2023.
What does “success” in the year to come mean to you? It could be on a personal or business level, please share your vision.
Yoav Morder: Success is persisting and achieving. It represents something different for each of us. And since each person has a different view of success, the important thing is not to be influenced by why other people succeed. The definition of success is closely related to what we believe, our values, what we feel, etc. For many, it has to do with the family, while for others it has to do with professional fulfillment. And for others, it may be a combination of factors.
For me, success has a simple definition: “Success is achieving my life goals. Be true to what I believe in and to my values. Do what I love every day. Helping people improve their lives.”
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Yoav Morder for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Yoav Morder or his company, you can do it through his – Linkedin Page
Disclaimer: The ValiantCEO Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
