FNP has been a well-known name in the gifting industry for a long time. They also have a huge collection of gifts for various occasions, including Valentine’s Day, Diwali, Raksha Bandhan, and more. Some of the best gift options available from FNP include flowers, cakes, chocolates, soft toys, plants, home decor items, personalised gifts, and more.
But apart from a flourishing online business, FNP can also be considered a profitable flower and cake franchise. The brand has completed over 28 years in the gifting industry. They are also one of the largest franchise chains in India.
The number of FNP franchise outlets is increasing rapidly all over the world and has crossed more than 400 outlets in India only. But the massive success of their franchise model did not take place overnight. Keep reading to learn the unknown truth behind the successful growth and journey of FNP.
How Did the Journey of FNP Begin?
Established in 1994, FNP started out as a flower bouquet delivery service. They started out with one flower shop in Delhi. The large collection of gifts that you see on the FNP website today wasn’t there from the beginning.
Gradually, FNP became the largest florist chain in India, with ~271 flower shops spread across the top cities of the nation. In no time, FNP went on to become the most renowned flower retail franchise option. They have also set up 152 FNPCakes stores which have state-of-the-art facilities. Now, you can buy flowers, cakes, chocolates, plants, personalised gifts, decoration services, and even experiences from their website. They have a strong digital as well as physical presence across India as well as the entire globe. Thus, you can take or opt for their flower and cake franchise depending on the size of the market.
The International Strategy of FNP
After establishing its robust presence in India, FNP expanded its operations into South East Asia and the Middle East. They have opened up three stores in the UAE and one in Singapore. Apart from that, they also have separate websites for UAE, Singapore, and Qatar.
The separate websites ensure that the customers in the specific regions can be provided with the best services. They plan to further their international presence by getting into the markets of a new country every year.
Top Reasons Behind the Success of FNP
FNP could combine several success elements with growing at an unprecedented scale. Some of the top factors that led to the success of FNP as a profitable flower and cake franchise are as follows:
- Top-quality products: FNP has impressed customers with high-quality products from the beginning of time. Whether it’s the charm of their flowers or the deliciousness of their cakes, they have consistently managed to maintain their quality or change for the better.
- Innovation: FNP is continuously adding new gift products on their website to create a unique catalogue.
- Embracing technology: They started out with a physical flower store. But they were quick to adapt to the digital disruption and create a strong online presence to grow their business.
You can also be a part of their ever-growing business by being a franchisee. You can start with a minimal investment of INR 13-15 lakhs (approx) and INR 15-18 lakhs (approx) in their flowers and cakes business respectively. The expected gross profit and net profit are approx 45 – 50% and 15 – 20% respectively of the amount invested.
FNP During the Pandemic
The flower industry took a massive hit during the pandemic. For a brand like FNP, finding a silver lining amidst the pandemic seemed next to impossible. But they did not give up and managed to survive a torrid pandemic by thinking out of the box, rather by thinking out of a vase.
During the pandemic, no one was really looking for flowers and gifts because they had no weddings to attend or birthdays to celebrate due to the scare of the virus. But everyone needed a little cheer during the gloomy time, and FNP took that pretty seriously. They launched their service for experiential gifts during the pandemic.
People could book a musician or a singer to play for their favourite people on video calls. Moreover, you can also book celebrities to send personalised messages to your loved ones on their special days. Some top celebrities by whom you can get special messages recorded for your dear ones include Mahi Vij and Ali Asgar.
What Does the Future of FNP Look Like?
Their vision is to become the most reliable gifting brand to embrace the joy of giving. Their mission is to impress customers every time through their premium products, services, innovation, and a people-first approach.
With the appetite for doing better in terms of customer satisfaction and the attempt to make the best out of digital advancements, FNP will see massive growth in the future. The journey won’t be easy. But with their innovative approaches, FNP will remain globally powerful in the gifting industry.
Ending Note
If you have never sent gifts from FNP, it’s high time you should do it. With their huge assortment of products and fast delivery services, FNP will help spread smiles on special occasions.
