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When Your Cybersecurity Adviser Is Also Selling the Solution

Luke Irwin

Businesses often turn to outside expertise because they know they need to improve cybersecurity but are less certain about where to begin.

An assessment may identify weaknesses in systems, processes or governance, followed by recommendations about what the organisation should do next. In many cases, the company providing that advice may also sell the technology or managed service being recommended.

There is nothing inherently unusual about that model. Technology providers often have considerable expertise in the products and services they deliver, and businesses still need specialists capable of implementing cybersecurity solutions.

Luke Irwin believes the commercial relationship is nevertheless something leaders should understand when evaluating cybersecurity advice.

Irwin is the founder of Aegis Cybersecurity, an independent Australian cybersecurity advisory firm that does not sell managed IT services, cybersecurity products or software. Instead, its work centres on governance, risk, compliance, cyber risk quantification and fractional CISO services.

The distinction reflects a broader question in cybersecurity: how can a business be confident that the solution being recommended is the one that best addresses its risk?

Buying Cybersecurity Can Be Difficult

Cybersecurity has become a substantial and increasingly complex market.

Organisations can choose from security platforms, managed services, monitoring systems, consulting firms and specialist technologies covering almost every part of the security environment.

For buyers, particularly those without internal security expertise, comparing those options can be difficult.

A senior executive may understand that the business has gaps in its cybersecurity program without knowing whether those gaps are best addressed through additional technology, stronger governance, different processes or better use of tools the organisation already owns.

That knowledge imbalance is common in specialist industries, but it has particular significance in cybersecurity because leaders are often being asked to approve significant spending on risks they cannot easily see or quantify.

The advice they receive therefore plays an important role in shaping investment decisions.

When the organisation making a recommendation also benefits commercially from one particular outcome, it becomes useful to understand how that relationship may influence the options being presented.

That does not mean the advice is necessarily wrong. A provider may recommend its own solution because it genuinely believes it is the best fit. The issue is whether the business has enough information to evaluate that recommendation independently.

Understanding the Problem Before Choosing the Solution

Irwin’s approach at Aegis is to begin with the organisation’s risk profile rather than with a particular technology.

That means looking at what the business is trying to protect, which systems or information are most important, what would happen if they were compromised and where the organisation’s greatest exposure sits. Only then does the conversation move towards controls or solutions. The distinction can materially change the outcome.

A cybersecurity assessment may determine that new technology is required, but it may also identify problems with governance, accountability, policies or the way existing controls are being used. In some cases, an organisation may already own the technology it needs but lack the processes required to use it effectively.

Starting with the risk leaves those possibilities open. It also makes it easier to prioritise spending, particularly for smaller and mid-sized businesses where budgets are limited.

For Irwin, one of the most important questions behind any cybersecurity investment is what measurable difference it is expected to make. Leaders should understand which risk is being reduced, what the consequences of leaving that risk untreated could be and whether the proposed intervention represents a proportionate response.

More Technology Can Also Mean More Complexity

The cybersecurity industry naturally places a great deal of attention on tools because technology plays an essential role in protecting modern organisations.

The challenge is that adding another product does not always solve the underlying problem.

Businesses can accumulate overlapping systems, additional alerts and more processes for employees to follow. Over time, the security environment itself can become difficult to manage. That complexity has a cost.

A tool that is poorly configured, rarely used or difficult to maintain may provide less protection than leadership expects. Smaller organisations can be particularly vulnerable to this because they may lack the specialist staff required to manage a large security technology stack.

An independent advisory approach creates room to ask whether another purchase is actually the highest priority.

Sometimes the answer will be yes. In other situations, resources may be better directed towards governance, staff capability, incident preparation or making better use of systems the organisation already has.

The purpose of the assessment should be to determine which option best addresses the risk.

Independence Matters in Compliance Too

The same principle applies when businesses are pursuing cybersecurity frameworks or certifications.

Aegis works with organisations across ISO 27001, SOC 2, SMB1001 and the Essential Eight, as well as broader cybersecurity maturity programs. Each framework can serve a different purpose.

Some organisations may be pursuing certification because customers expect it. Others may be responding to regulatory requirements, trying to improve governance or looking for a structured way to strengthen their cybersecurity program.

The appropriate advice depends on what the organisation is trying to achieve.

Irwin’s view is that compliance should support better cybersecurity decisions rather than become an objective separated from the organisation’s actual risk. The same thinking applies to technology.

A business should be able to trace the recommendation back to a genuine need rather than assuming a solution is necessary because it appears on a standard list or has been presented as industry best practice.

Becoming a More Informed Cybersecurity Buyer

Independent advice is not a replacement for cybersecurity vendors or managed service providers.

Businesses still need technology and they still need specialists capable of implementing, maintaining and operating it. The value of independence lies earlier in the process.

Before committing to a solution, leaders should have a clear understanding of the problem they are trying to solve and the alternatives available to them. They should know whether the adviser making the recommendation has a commercial interest in the outcome and be comfortable that the proposed investment is proportionate to the risk.

Those questions become more important as cybersecurity spending moves further into mainstream business decision-making.

Boards and executives are now expected to oversee cyber risk even when they do not have specialist technical knowledge. They cannot evaluate every feature of every security platform, but they can ask whether the organisation has established a clear business case for the investment.

That shift requires cybersecurity providers to explain recommendations in terms leaders can understand.

For Irwin, independence is one way of making that conversation clearer. A recommendation can begin with the organisation’s exposure and priorities, with the technology decision following from that analysis.

Cybersecurity will always involve products, systems and specialist services. The important part is ensuring the business understands why it is buying them.

To learn more about how Luke Irwin and Aegis Cybersecurity can provide cybersecurity expertise, visit aegiscyber.com.au.