Did you know that the famous scientist Richard Dawkins first coined the word “meme” in the 70s?
He envisioned it as the cultural equivalent of a gene. Similar to a gene, the best memes are those that have a high penchant for replication. As you can see, there’s a scientific basis for memes going viral, which can allow you to make memes that spread the word about your brand.
Are you wondering how you can do it? Keep reading to learn about how to make viral memes.
Have an Established Social Media Account
Simply put, social media is the most fertile breeding ground for memes. You should invest time and energy into building one or more social media accounts to use as launchpads for your memes. When you already have an established audience, it’s much easier to make a meme go viral.
Of course, this can’t happen overnight. If you don’t have much of a social media audience, you can use paid ads to boost your exposure and gain more followers over a quicker period of time.
Use Humor
Aside from social platforms, there’s the question of humor. Almost all memes have some kind of joke to them. Of course, there are a lot of different flavors of humor, so you should think about what style of humor is best suited to your business’s brand.
If you’re a law firm, for instance, then it’s probably a good idea to avoid the raunchy side of the funny meme spectrum. Aside from jokes that make people laugh out loud, the most effective humor is the kind that’s relatable. If something is relatable in addition to being funny, there’s a high chance that social media users will share it.
Follow a Recognizable Format
If you’re gung-ho about going viral, then you should follow the types of meme formats that are most recognizable. That way, the social media user can understand what you’re trying to communicate as quickly as possible.
To make things easy, you should use a meme generator. The most convenient generators have a range of templates you can choose from so that you can quickly find the version that best fits your style of meme.
Use Pop Culture
Successful memes also rely on all kinds of references to pop cultures, such as those in the category of music, books, TV shows, movies, and much more. Another possibility is relying on current events. You might want to avoid hot topics and grand political statements or your meme can end up harming your brand more than helping it.
When writing out text, feel free to adopt acronyms and lingos that are popular, such as dog-speak or baby talk.
Ready to Make Viral Memes?
Now that you’ve learned about how to make viral memes, you can use this strategy to boost the exposure of your brand. With more exposure comes a wealth of potential new customers who wouldn’t have had a chance to hear about your brand otherwise.
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