Teeth whitening is one of the most requested cosmetic procedures in today’s world. A growing number of people, both young and old, seek to use various teeth whitening solutions to improve their appearance in a bid to keep up with the standards set by celebrities and pop culture.
This trend has led to the emergence of a vibrant industry. In this article, you will learn how to start a profitable teeth whitening business.
How Profitable Is Teeth Whitening?
This industry can be very rewarding to entrepreneurs who are willing to put in the necessary work. Thanks to the low investment and high profit margins, teeth whitening can be very profitable. Depending on the business model you choose, you can end up recouping your entire start-up investment after serving a handful of clients!
Globally, the teeth whitening industry has been on an upward trajectory. In the U.S. this vibrant industry is expected to grow from just over $7 billion in 2024 to upwards of $10 billion over the next decade.
In terms of profitability, these businesses can generate a profit margin of between 20 and 40 percent. However, it is worth noting that the actual figures are dependent on an entity’s business strategy, overhead expenses and the cost of materials used, among others.
Starting a Teeth Whitening Clinic
To get your teeth whitening business off the ground, follow the steps below:
- Do Some Research
Before you start any business, you should always start by researching and understanding the industry. The same applies when it comes to teeth whitening businesses. Take the time to find out more about the laws and regulations governing the industry, the demand for these services as well as existing competition.
- Choose a Business Model
When starting a teeth whitening clinic, like thewhitehouse.ie, you can choose from a variety of business models. Each of the available options comes with a list of unique benefits and drawbacks. It is up to you to choose the most suitable alternative. Some of your options include:
- Take-home Whitening: This involves selling kits that people can use in the comfort of their own homes. One of the main advantages of this model is that you don’t have to spend a lot of money to set up the business. However, take-home kits are not as effective as in-office treatments.
- In-office whitening: Under this model, you offer teeth whitening services in an office setting. Advantages include professional care and supervision, as well as improved results. However, set-up costs are higher.
- Beauty Spa: This involves offering teeth whitening as part of a list of other services aimed at enhancing the appearance and well-being of individuals.
- Mobile Whitening Clinic: This model allows you to provide teeth whitening at a location chosen by the customer. This is not only convenient for clients but also makes it easier for you to reach more people. However, this model comes with higher set-up costs.
If none of the above options work for you, consider going with a hybrid or online business model.
- Create a Business Plan
A business plan is necessary if you are looking to attract investors and secure funding. This document also plays an important role in helping you create a steady foundation for success. A business plan is a detailed layout of your business idea. It contains details relating to the market you are targeting, your USP (unique selling proposition), marketing and sales strategies and financial forecasts, among others.
- Get the Necessary Certifications, Licenses and Permits
The requirements for operating teeth whitening businesses vary depending on location. To start and run your new business, you may need to obtain various permits, certifications and licenses. For instance, you may need a permit to use various products, a dental hygiene license and/or a business license.
- Acquire Supplies and Equipment
You will need various supplies and equipment to offer teeth whitening services. Some good examples include protective eyewear, whitening gel and a whitening lamp. Depending on the business model you choose, you may also need additional equipment like office furniture.
- Choose Your Inventory
When it comes to offering teeth whitening services, it is important to choose the right inventory. Take the time to find an established and experienced manufacturer who can help you choose fast-moving products. For instance, you might want to add eco-friendly teeth whitening products to your lineup in order to tap into their growing demand. Some manufacturers even offer white-label products to businesses looking to use their own branding.
Start Your Teeth Whitening Business Today!
Teeth whitening has grown to become a billion-dollar industry. With the right planning and preparation, you can claim a piece of the market and give your customers that big bright smile they desire. Remember to focus on your brand as you build your new business. To create your own niche, consider offering premium teeth whitening solutions and using original marketing strategies.
