A sales engagement platform is a technology that businesses use to provide customers with access to personalized information.
The term “platform” implies that the companies are creating something new, rather than just using an existing product or service. Therefore, what the companies are really doing is creating technology which allows them to gather and interpret data about their customers’ behavior in the digital world.
The sales engagement platform industry is booming, and companies in the technology sector are trying to get in on the action. The core idea behind these platforms is to make businesses run more efficiently by giving them access to information about their customers’ behavior when they’re buying products or services.
The benefits of using a sales engagement platform
Sales Engagement Platforms allow for companies to measure their customer’s behavior in the digital world. This allows for them to understand what is most important when it comes to selling their products.
Sales engagement platforms usually come with a suite of tools that help salespeople increase sales performance. It can allow salespeople access to information on how customers are buying, which parts of the purchasing process they’re having problems with, and where potential new leads can be found.
Sales engagement platforms provide several major functions: lead scoring, customer analytics, sales activity management, and more. It is much more convenient to get more followers on LinkedIn platforms and easily get the audience’s attention. Platforms like LinkedIn allow businesses to create campaigns that target specific customers as well as automate the data capture process.
With a flexible and feature-rich service, sales engagement platforms provide more than just analytics. It allows users to quickly identify key customers and prospects, manage campaigns, create notes on customer interactions and lead conversions, track sales activities of employees, build custom reports and visualize their data in funnels or graphs.
How a sales engagement platform can help your business grow
Large companies are often overwhelmed with data. Using a sales engagement platform allows businesses to analyze that data and accurately identify the best leads who are most likely to convert into customers. They also let you easily create targeted campaigns for those leads, reducing the number of non-converting leads in your pipeline.
With enhanced customer intelligence, you can see which customers are looking at your products, building plans to target them with personalized offers. If you have current customers, a sales engagement platform will let you track their purchasing history across all of your different products or services to know what they are most likely to buy.
They also help generate more revenue by streamlining the process of following up with customers. It’s not enough to just get in touch with your prospects once you have to contact them multiple times, and a sales engagement platform can help schedule those follow-up emails for you.
Besides all the other benefits listed above, sales engagement platforms also monitor user activity so you know which pages on your site are the most popular. That way you can spend your time marketing to customers on the pages they are most likely to visit.
Features of a good sales engagement platform
- Integrations with your current CRM
- Ability to schedule emails and social media messages
- Dashboards that measure user activity and engagement, so you know which pages on your website are the most popular.
- Tracking capabilities for sales reps on a mobile device. A sales engagement platform should be flexible for remote workers who need to access the tool outside the office.
- Analytical capabilities on your customer data so you can better understand who is on your site and what content they are looking at.
A sales engagement platform should be flexible for remote workers who need to access the tool outside the office. This type of marketing automation software integration allows you to streamline many aspects of the sales process. By tracking lead activity, you can help sales managers identify which leads are ready to be handed off to sales reps for further attention. It’s also great at collecting data on your leads and what they’re looking at on your website.
How to choose the right sales engagement platform for your business
Choosing the right sales engagement platform for your business will depend on a few factors. Taking these considerations into account can make it easier to determine which solution is going to be best for your company’s needs.
What are some of the most important considerations when choosing a sales engagement platform for your business?
- Who are the company’s ideal customers, and what technologies do they use?
- How much data is currently available for customer behavior?
- What kind of information would be helpful to have access to?
- What need does the business have regarding customer communication?
- Do the people in your company already use mobile devices for two-way communication?
- How much do you expect this new solution to cost, and how long will it take for you to see results?
In short, a sales engagement platform is anything that will help you launch and support campaigns aimed at generating more interest in your products or services from potential customers. This can include landing pages, email newsletters, content upgrades and other tools used to communicate with leads and to bring them into the conversion process.
Thanks for reading!