Among several marketing strategies that businesses use to attract customer attention, video marketing is the most popular one. Businesses use video content to increase customer reach, improve customer engagement, and increase sales.
As per research, 85% of consumers purchase a product after going through its relevant video. Another study by Grey Sky Films shows that 76% of professional business owners and marketers report positive results from the use of videos. And 90% of users say that product videos have helped them with their decision-making process.
Forbes reports that 55% of people watch videos online every day and social media videos generate 12x the shares than images and text combined. Experts in the field add that tailoring video content according to your target audience can enhance your retention rate by almost 35%. Also, 43% of individuals want to watch more product videos from marketers.
Therefore, if you want a better conversion rate from your business resulting in business growth, you must start creating engaging and interesting videos. Here are different ways you can use videos for business growth:
1. Make Short and Informative Videos
Short, informative, and engaging video content is one of the best ways of presenting information about the products and services you have on offer for your clients. Professional videos are your scope of establishing the identity of your business on a digital level.
Remember, videos give a human touch to the information you offer about your products and services. Therefore, you must create videos to encourage audiences to buy or use your products and services.
For example, you can create how-to videos offering information about the things you are selling. This will help the customers use the products they are buying from you.
Such videos can show the features of your products that the customers were not aware of. Or else you can use an explainer video to explain how your product works and how the audiences can benefit from it.
Take the example of Dollar Shave Club, a personal grooming products supplier that uses explainer videos to entertain and capture the attention of its viewers. The explainer videos of this company do not just entertain and capture the customers’ attention but also explain the advantages of using its products and services.
Apart from explainers and how-tos, you can create storytelling videos to present a problem and display how your service or product can solve it.
Product demonstrations, tutorials, webinars, Q&A videos, presentations, funny commercials, whiteboard animations, and interviews are other video content forms that you can use for business growth.
2. Leverage the Rise of Real-Time Videos
Spare some thought for live videos that are fast becoming popular across the world. Instagram Stories and Facebook Live are the front-runners letting you broadcast videos to followers in real-time.
You can use live videos to offer audiences a glimpse behind the scenes, automatically creating a sense of personal interaction with your brand.
These videos will be your way of giving customers interesting, casual updates or time-sensitive promotions that will build greater trust and awareness of your brand.
3. Use the Mobile Platform
As per reports, 92% of mobile video customers share a small business video with other individuals. These statistics make mobile videos an effective growth strategy for businesses.
So, if you are looking to capture the attention of mobile users, you should start using videos to convey your point most concisely. The best way is to use relevant WhatsApp and social media groups for sharing videos related to your products and services.
Perfectly mobile-optimized videos have the potential to reach a maximum number of customers and spread both product and brand awareness. You cannot imagine the exposure and the reach that your brand will get if your videos go viral on messaging apps.
4. Brand Your Videos Consistently
Whether you are making professionally scripted and well-edited webinars, live videos, or something in between, ensure you are consistent with your online branding. Branding your videos consistently will make it more convenient for audiences to identify your brand when they see a video coming from your end.
At the same time, branded videos are also effective in instilling a sense of professionalism that builds trust in a brand over time.
Decide on the branding elements you will include in all the videos you make. Choose elements that will make it easier for the audiences to recognize your videos when they cross them on social media sites.
Best branding elements for your video can range from something as simple as the exclusive clothing you wear when making your videos to your brand’s logo. Even short, branded introductions at the beginning of a video can serve as great branding elements. Moreover, TTS software can also be a great branding element for your video. With this tool, you can add realistic AI voices to your video in different languages.
Learn from Code.Org, a US-based company specializing in teaching computer science in schools. The stellar brand video of this company narrates different stories while covering specific areas as to how the company got into coding and what it helped them achieve.
The video from this company is inspirational and displays the significance of teaching computer science and coding to young individuals. But at the same time, the video also reinforces the main mission of the company and the ways it employs to achieve the same.
5. Post Your Videos on YouTube
One of the best business growth strategies these days is posting video content on YouTube. This works because YouTube has 1.9 billion users per month and serves as one of the best places for businesses to expand the reach of their videos.
Demonstration videos on YouTube with additional resources and information in the descriptions add more value for the audiences and offer more exposure to brands. You even get the option of optimizing your videos while posting them on YouTube.
You can do this by adding different functional hyperlinks to your landing pages and websites, uploading transcripts of your videos for maximizing views, optimizing your YouTube channel by making playlists, and including your mailing address in the summary section.
The Bottom Line
To conclude, you must work on fully harnessing the power of video content to establish your brand in the market and even for increasing sales.
Remember, people these days do not have the time to go through long-form, written matter. Therefore, you must create engaging, informative, and succinct videos that gain customer attention and establish you as the authority in the market.