Top 5 Benefits of Push Notifications Marketing

1. Greater Customer Retention 

Users have many options when it comes to their digital activity because of the rapid development of mobile technology and the rising number of web and mobile services. Customers frequently download apps or visit websites, but as something new comes out, they quickly stop using them.

According to a study on the impact of web push notifications on user retention, companies that carefully considered their audience and issued well-considered messages saw a 3 to 10-fold rise in retention rates. Strong brand loyalty is increased by strong retention since it shows that you value your clients. Additionally, it favours the ROI, which is essential for the business’s success.

2. Audience Segmentation

To succeed in marketing, one must first determine the preferences of their target market and then modify their plan to satisfy those wants. Due to web push notification systems, you may categorise your clients into different groups depending on their location, operating system, and browser. This information is obtained when a user agrees to receive push notifications.

You can modify the content of your message and send different notifications to different target groups by using segmentation. For example, you may just advertise a campaign to iOS users or people in the United States. Your marketing initiatives may consequently result in greater customer satisfaction and more traffic.

3. Increased Engagement

We can see from the statistics above that the best push notifications marketing messages have significant re-engaging potential. As a result, it should come as no surprise that companies routinely include them in their marketing initiatives to increase client engagement.

By telling clients about exclusive deals or future events, you may keep in touch with them by sending push notifications. Another strategy for raising engagement is to use push notifications for breaking news. Users receive succinct, individualised, and appealing updates encouraging them to return to an application or website and see what has changed. If interested, they can quickly use the service by tapping the message, which requires no further action.

To increase the effectiveness of your push messages even further, you can employ a deep linking technique. This ingenious technique allows you to regulate and enhance how people interact with your application. For instance, you can deep link the notification to send users to the appropriate location rather than the home page if you release an update or an entirely new product. This method of streamlining the customer’s path increases the likelihood that they will download your product.

4. Effective Upselling and Cross-Selling Strategies

These two marketing strategies are routinely employed to increase online sales and profitability. The act of recommending to consumers products or services that are more expensive and of greater quality than the one they have selected is known as upselling. On the other hand, cross-selling entails presenting new products that can be useful in conjunction with the one that was added to the cart.

Push message upselling and cross-selling ideas could produce surprisingly successful outcomes. A prompt pop-up message offers comparable but more expensive goods when a consumer is browsing your store and clicks on a certain product. Once consumers add it to their shopping basket, a brief notification with related products appears. With these tempting deals, the customer is more inclined to make more purchases and spend more money, increasing the brand’s revenues.

5. Higher Conversion Rates 

Conversion rates are found to be significantly impacted by prompt messages that display in the notifications tab. Although this assertion is particularly pertinent to the world of e-commerce, it also holds for sports betting, fintech, and other sectors of the economy. Because users are motivated to respond as soon as they notice web push notifications, they guarantee impressions.

Online retailers or sportsbooks introduce time-limited special deals to create a sense of urgency among their customers. Because they can be issued in real-time, push notifications are an excellent method to let customers know about these promotions and allow them to take advantage of them before they end.

However, tailored push messages are the most effective. It implies that there is little possibility that your client will act if you send them an offer that is at odds with their interests. A study of the Southeast Asian e-commerce business found that personalised push notifications based on user variables increased conversion rates by 22%. The corporation will make more money with a higher conversion rate.

6. Used For Cart Recovery

Push notifications are a great way to recover abandoned shopping carts and boost sales for e-commerce businesses. When a customer leaves items in their shopping cart without completing the purchase, a push notification can be sent as a reminder to complete the transaction. The notification can include a link back to the shopping cart and a special offer or discount to incentivise the customer to make the purchase.

In case a customer has abandoned their shopping cart, a series of automated push notifications can be sent over a set period of time to follow up and encourage them to complete the purchase. These notifications can include special offers, discounts, and limited-time promotions.