Beth Nydick founded Beth Nydick Media. She is also a best-selling author, on-air lifestyle expert, and public speaker. She has been featured on several highly-rated TV shows and magazines, including The Tonight Show, Dr. Oz, The Chew, Kitchen2Kitchen, the Oprah Magazine, and Better Homes and Gardens, among others.
As an online entrepreneur and health coach at Beth Nydick Media, Beth Nydick has built a career of 10 years in the fields. During those years, many solopreneurs have sought her out because of her prodigious business acumen. With her coaching, these solopreneurs have succeeded at increasing their authority, which helped them set their businesses up for success.
Aside from Beth Nydick Media, she also co-wrote the best-selling cookbook “Clean Cocktails: Righteous Recipes for the Modern Mixologist,” a “resource guide on all things cocktail…bringing a clean-living mindset to craft mixology, without the hangover.” After the book’s debut, she was “asked to speak at events and conferences about how she was able to get published without social proof.” Then, she moved on to give counsel to her colleagues about business and to help them understand their true potential so that they can realize it.
Currently, Beth Nydick, through Beth Nydick Media, helps entrepreneurs to “strategically prepare their business and gain exposure through collaboration and visibility so they can reach their full potential, establish credibility and their bottom line.”
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Balance is such a buzz word, but I believe there is no actual balance. It’s more about focusing on what is ahead for the day, the week or the month. Beth Nydick, of Beth Nydick Media
Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Beth Nydick: I ask my clients all the time, what does it take to be unique? I think the only thing that makes a company really stand out is its founder! There are a million media strategist, mentors and coaches but what I teach, and the way I add value is my “special way”. I stand out by way of my experiences like my internship at The Tonight Show with Jay Leno and I teach about what I learned from Jay. I also think that it is my ability to take the hard earned insights that I have learned over ten years and apply them to my client’s ventures providing immediate impact. These are some of the things that makes my company stand out.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Beth Nydick: Balance is such a buzz word, but I believe there is no actual balance. It’s more about focusing on what is ahead for the day, the week or the month. You need an actual strategy plan for your daily workflow. It can help you avoid stressors, optimize efficiency and create the space to increase clients and income.
Delegation means that you have to give up some control over how a task is being accomplished. Beth Nydick
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Beth Nydick: I am grateful to Chris Winfield and Jen Gottleib of Super Connector Media, not only have they taught me that helping one person a day helps our entire community. They taught me the power of relationships is really the backbone of success.
Jerome Knyszewski: Ok thank you for all that. Now let’s shift to the main focus of this interview. Delegating effectively is a challenge for many leaders. Let’s put first things first. Can you help articulate to our readers a few reasons why delegating is such an important skill for a leader or a business owner to develop?
Beth Nydick: Delegation means that you have to give up some control over how a task is being accomplished. That is scary for some people but in a lot of businesses it is nearly impossible to achieve everything that needs to be done in one day by yourself. Being a leader means stepping into your genius and letting everyone know your secret and then picking people that you trust to execute the vision. It doesn’t mean you need to be a skilled copywriter and social media strategist and publicist every day. Let the subject matter experts lend their talents to your mission.
Jerome Knyszewski: Can you help articulate a few of the reasons why delegating is such a challenge for so many people?
Beth Nydick: Leaders in their industry have been doing things, “their way”, for a long time. But when you get to a higher level, the need in your business to delegate is hard to resist. It’s all about being able to give up control and creating the space for others to put their spin on your vision. Take a step back. The tasks may not necessarily need to be performed the exact way you want. Be open to feedback from your delegates. If the goals can be met and you have an open mind as to what the ultimate outcome looks like, you can create a space for your team to creatively contribute to the task. Not only does that make them feel valued and respected but it also brings more minds and ideas to the task thereby creating something greater. No matter how gifted a leader is, the great ones know that they are more powerful with a team behind them.
Leaders in their industry have been doing things, “their way”, for a long time. But when you get to a higher level, the need in your business to delegate is hard to resist. It’s all about being able to give up control and creating the space for others to put their spin on your vision.
Jerome Knyszewski: In your opinion, what pivots need to be made, either in perspective or in work habits, to help alleviate some of the challenges you mentioned?
Beth Nydick: I believe stepping back and releasing the connection you have to the way the goal is achieved. Allow those team members that you trust to take ownership. Not only will it build a greater sense of teamwork and align everyone to the mission statement, but it will give you the time back to do what you need to do and also feed on the team’s creativity.
Jerome Knyszewski: Thank you for all of that. We are nearly done. You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Beth Nydick: My movement would be around asking for what we want, I would call it “ASK NOW”. Opening your mouth and informing your community and enrolling them in your goals. My 3 ways to master the art of the ask and achieve success just by using your voice..and having a little guts:
Know What You Want: Be steadfast in knowing your goals be it in business or in life. Too many people are out there to tell you NO, that what you want isn’t possible. Stay the course and continue to ask.
Tell Everyone: A good idea needs to be nurtured and shared; you never know where a conversation could lead. Many entrepreneurs are afraid that if they share their ideas then someone will steal them. Someone could try to “copy” you but no one in the world will create what you can.
Ask the Right People: I firmly believe that plainly asking for “it” is the most important. Simply know what you want and go for it. Once you know what you want and you tell the right people your idea, now it’s time for the ask. You are not asking for a favor. You are enrolling someone in the belief that this is a possibility, and you are going to make it happen.
Jerome Knyszewski: How can our readers further follow you online?
Beth Nydick: Follow me @bethnydick on FB & Instagram. You can also find me on LinkedIn.
Of course, visit my website here.
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!