Swati Dayal is a highly accomplished, data-driven leader with a wealth of expertise in marketing, sales, business development, and customer experience management. As the CEO and founder of Eternal Creations, Swati has built a reputation for driving business growth through strategic planning, portfolio management, and process improvement. Her extensive experience in change management and innovation helps businesses adapt to evolving market trends while achieving measurable results.
Swati’s leadership at Eternal Creations centers on delivering tailored solutions in market research, go-to-market strategies, and digital marketing, helping companies overcome challenges and achieve sustainable success in competitive industries. She is known for her ability to blend data-driven decision-making with a hands-on, relatable approach, making her a trusted partner for business leaders seeking transformation.
Company: Eternal Creations
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company
Swati Dayal: Thank you for having me! Eternal Creations, founded in 2024, offers a range of consulting and professional services, including market research and planning, go-to-market (GTM) and marketing strategies, and digital and content marketing. We focus on helping technology companies, or companies offering tech-based solutions, deliver exceptional products and experiences.
Our approach is rooted in partnering with clients throughout their transformative journey, all while fostering a culture of fairness and creativity. As the founder, I bring global experience in marketing and technology across multiple industries and am passionate about inclusive leadership, which has connected me with many organizations globally.
Can you share a time when your business faced a significant challenge? How did you navigate through it?
Swati Dayal: Currently, we haven’t faced any significant challenges as we are still in the infancy stage of the business.
How has a failure or apparent failure set you up for later success?
Swati Dayal: Failure has always been an opportunity for growth, both personally and professionally. Every setback has taught me valuable lessons about my strengths and how to improve my weaknesses, making me more resilient. As they say, “rock bottom will teach you lessons that mountain tops never will,” so I view failure as a crucial part of personal and professional development.
How do you build a resilient team? What qualities do you look for in your team members?
Swati Dayal: Resilience to me is about inner strength. I look for team members who respect diverse perspectives, collaborate seamlessly, and maintain fair and trustworthy practices while having fun along the way. With the right skills and work ethic, these qualities can form a team that drives both creativity and innovation.
How do you maintain your personal resilience during tough times?
Swati Dayal: I maintain my personal resilience during tough times by staying focused on my purpose, being honest about the situation, and working strategically toward a resolution. I hold a positive mindset through both good and difficult times, without dwelling on regrets.
What strategies do you use to manage stress and maintain focus during a crisis?
Swati Dayal: Crisis management in business can vary depending on whether it is anticipated or unforeseen. When a company is prepared, it can mitigate losses by addressing risks in advance. Unforeseen crises, on the other hand, require quick assessment of the problem, assembling a capable team, and strategizing effectively to manage stakeholders, media relations, and public officials. Under pressure, I trust myself and my team, get to work, and stay focused on finding solutions.
How do you communicate with your team during a crisis?
Swati Dayal: During a crisis, I believe in communicating with honesty and transparency. It’s important to keep the team and stakeholders informed at every stage and to appoint trusted spokespersons to relay the necessary messages.
What advice would you give to other CEOs on building resilience in their organizations?
Swati Dayal: My advice to other founders and leaders is to clearly articulate and communicate the vision and mission of your organization from the start. This helps in aligning strategies across departments to achieve business, financial, and societal goals. Focus on building long-term, mutually beneficial relationships with employees, customers, and partners, and create an organization rooted in experience, data, and facts to implement strong processes and tools for resilience.
How do you prepare your business for potential future crises?
Swati Dayal: To prepare for potential crises, one has to assess risks by identifying threats and vulnerabilities. Use of risk matrices or scenario planning to prioritize and plan responses is critical. When calamity hits it is important to quickly develop a crisis plan, establish a crisis team, and keep the plan updated. Last but not the least, timely communication with your stakeholders, making sure they know the situation is being handled is integral to crisis management.
What’s the most important lesson you’ve learned about leadership in times of crisis?
Swati Dayal: The most important lesson I’ve learned about leadership in times of crisis is that being adaptable, empathetic, and decisive is essential.