In a bold marketing move that’s raising eyebrows in both the tech and sports world, Israeli-American startup Accessily chose to sponsor an undefeated Muay Thai fighter over pouring more funds into Google Ads. The result? Global press, increased brand authority, and a fresh take on what modern marketing can look like.
Founded by entrepreneur Amit Iluz, Accessily is a guest post marketplace helping brands build SEO through authentic content and publisher relationships. With over 15,000 sites in its network, the platform is known for providing transparent, scalable link-building solutions for businesses — from startups to agencies.
But earlier this year, Accessily made a move that set them apart from the usual SaaS growth playbook: they sponsored Goldenboy, a rising American-Israeli Muay Thai fighter competing in ONE Championship, the world’s largest martial arts organization.
Goldenboy (stage name), who holds an undefeated 9–0 record, represents more than just athletic success. With roots in both the U.S. and Israel and a deep personal philosophy rooted in Ahavat Hashem (the love of God), he fights not just for victory — but with purpose.
he shared after his recent fight.
“Fighting Rodtang is one of my biggest dreams.”
Rodtang Jitmuangnon, a global Muay Thai icon, is widely seen as the pinnacle of the sport — and Goldenboy’s ambition to challenge him is more than symbolic. It represents a fighter on a mission — not unlike the Accessily brand itself.
Betting on a Fighter Instead of Paid Ads
In an age where most digital startups rely heavily on paid ads and short-term funnel hacks, Accessily’s decision to put their marketing dollars behind a real person stands out.
“We didn’t want to just buy impressions. We wanted to back something meaningful — someone real,” said Amit Iluz, founder of Accessily. “Goldenboy fights with discipline, faith, and strategy. That’s exactly how we approach brand growth through guest posting.”
As part of the sponsorship, Accessily launched a series of guest posts and media placements through their own marketplace, showcasing the story behind the partnership. The content was picked up across business blogs, startup publications, and even regional media — earning high-quality backlinks and broadening the brand’s global reach.
Real Results from Purpose-Driven Marketing
Accessily’s team reports that the sponsorship led to:
Increased branded search visibility
Organic backlinks from authority publications
Better engagement on social media and email
And a boost in new users interested in story-based marketing
Instead of spending thousands on Google Ads, the brand leaned into its own product — using the Accessily platform to build lasting brand authority the same way it helps its customers do every day.
“Guest posting isn’t just an SEO trick. It’s a way to put your story in the right hands, in the right places,” Iluz said. “And if your story is real — people respond.”
Goldenboy’s Rise Continues
While Accessily’s story spreads across business media, Goldenboy’s star continues to rise. He is training to compete at the highest level in Muay Thai, with eyes on fighting in Thailand’s historic Lumpinee Stadium — and, eventually, taking on Rodtang himself.
He expressed gratitude to those supporting his journey:
His coach, Alex Dror
The Ayelet Federation
The Municipal Sports Association of Ma’alot-Tarshiha
The Israel Muay Thai Federation
As for Accessily, they say this is just the beginning of a larger vision to blend performance marketing with purpose.
“In the ring or online — the right story, backed by action, is unstoppable.”
About Accessily
Accessily is a leading guest post marketplace used by thousands of brands and marketers to grow their organic reach through real publisher partnerships. With transparent pricing, curated placements, and powerful self-serve tools, Accessily is helping businesses land real results — without fighting blind.
Learn more: www.accessily.com
Read the full case study: https://accessily.com/blog/goldenboy-sponsorship-story/
