Srikrishnan Ganesan is the Co-founder and CEO of Rocketlane, a modern, client-centric Professional Services Automation (PSA) platform. He has a strong passion for client experience and startups. His professional journey includes founding and scaling SaaS businesses over the last decade. Prior to Rocketlane, he co-founded Konotor, a mobile-first user engagement platform that was acquired by Freshworks in 2015. This acquisition turned out to be a significant growth vector for Freshworks, with the product evolving into what is now known as Freshchat. For a comprehensive understanding of Rocketlane’s offerings and impact, please visit their website https://rocketlane.com/.
Company: Rocketlane
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Srikrishnan Ganesan: I, Srikrishnan Ganesan, am the Co-founder and CEO of Rocketlane, a company that stands at the forefront of redefining service delivery for modern teams. With its cutting-edge platform, Rocketlane unifies onboarding, implementation, and professional services workflows, enabling teams to collaborate efficiently with customers and deliver projects on time and within budget. By integrating projects, resources, finances, and customer experiences, Rocketlane not only streamlines operations but also significantly enhances customer satisfaction and profitability. This transformational tool offers a unique trifecta that propels businesses towards exceptional delivery performance, making it the ultimate solution for modern service teams looking to achieve world-class results. For a comprehensive understanding of Rocketlane’s offerings and impact, please visit the website https://rocketlane.com/
I have a strong passion for client experience and startups. My professional journey includes founding and scaling SaaS businesses over the last decade. Prior to Rocketlane, I co-founded Konotor, a mobile-first user engagement platform that was acquired by Freshworks in 2015. This acquisition turned out to be a significant growth vector for Freshworks, with the product evolving into what is now known as Freshchat.
What specific areas of your business have been most impacted by AI, and how?
Srikrishnan Ganesan: Any “act of creation” has seen the most significant impact in terms of time and effort that goes into such work—whether it is content, design, or product development.
Our top-of-funnel marketing and BDR/SDR motions in sales are the next most impacted in terms of our use of AI to achieve accelerated outcomes.
What advice would you give to other CEOs looking to integrate AI into their business?
Srikrishnan Ganesan: Challenge every functional leader to work towards radical efficiency. And also make sure they are personally learning to use AI to do their own roles better. Actively ask your leaders where they used AI this week, and where they want to do more with AI as an individual and as a team.
How do you see AI evolving in your industry over the next 5 years?
Srikrishnan Ganesan: The pace at which AI is evolving, I don’t see the point of looking beyond 1 year. The world is very different every other week, and the pace of innovation is unlike anything we’ve seen before.
Every industry is going to look different—the cost structures, the jobs/roles in companies, the rate of innovation, and getting work done within the industry, all will change drastically.
Likewise, software companies will look different. Software will be built faster, with leaner teams. Marketing will be largely AI-driven. We still need more humans in sales and post-sales, but the “jobs to be done” for these roles will be different, and team members will get a lot of “help” from AI—for low value AND high-value tasks they do, including the more technical post-sale roles like solutioning, technical customer success, etc.
