"Perhaps the biggest challenge today is cutting through the digital noise and positioning your business as the best."
Sherry Khan, Founder and CEO of Anideos, a video production company, reveals how the company has set out to revolutionize the industry with fresh and innovative ideas.
In this interview, Sherry Khan shares insights on how Anideos has managed to reduce production time without sacrificing quality, enabling them to provide outstanding services at an unmatched rate and scale.
Khan also delves into what keeps employees happy, how the company is adapting to the current shift toward remote work, and their expectations for the future
Check out more interviews with entrepreneurs here.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Sherry Khan: I started my career as a business analyst and a passionate entrepreneur. However, I always wanted to create a space that allows people their artistic freedom.
Fascinated by the industry trends, I finally let my creative side take over and started my own company, Anideos, from scratch. Anideos specializes in animation and video production and aims to revolutionize the industry with fresh and innovative ideas.
Throughout my professional journey, I’ve taken risks, made mistakes, and still do, but I strive to evolve professionally and personally. Keeping ties strong with trending digital advancements, I want to take my business to new heights.
If you were in an elevator with Warren Buffet, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Sherry Khan: Suppose I’m in an elevator with Warren Buffet and have to pitch my company to him; I’d start with my company, Anideos’ introduction. Anideos is a creative video production company with years of professional experience.
We have a crew of innovative minds who craft one-of-a-kind animated videos, including 2D, 3D, motion graphics, live-action, whiteboard, explainers, and many more. Besides videos, we also have hands-on experience creating feature-rich and future-ready mobile applications and websites.
Our cutting-edge production methodology and quick turnaround time are what distinguish us from competitors in the industry. We reduce production time without sacrificing quality, enabling us to provide outstanding services at a rate and scale that are unmatched in the sector.
This offers us a competitive advantage over other service providers serving the same clientele. We are dedicated to evolving the animation and tech industry with creative solutions by learning new things each day – and I guess that’s our biggest strength.
Quiet quitting, The Great Resignation, are an ongoing trend causing many businesses to struggle keeping talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. In your experience, what keeps employees happy? And how are adapting to the current shift we see?
Sherry Khan: I understand how important employee happiness is to keep the company running smoothly and successfully. It is difficult for many leaders to figure out ways to keep employees satisfied in today’s high economic environment.
Here are a few things I practice religiously (and others must, too) to build a safe, happy, and productive place for my dedicated employees:
- First of all, I believe in prioritizing a work-life balance over everything else.
- Allowing a flexible work schedule and a hybrid work environment also helps employees stay motivated.
- Micromanagement often demotivate employees, so I let my employees the chance to perform to the best of their abilities.
- I try my best to make time for socialization and to know my employees outside of work.
- I encourage a positive working environment and celebrate employees’ special days, such as work anniversaries, birthdays, and achievements.
- Through training and development programs, I give my employees the space to learn new processes and grow their skillset.
- Internal hiring is another factor that motivates employees within the organization. This way, I encourage my existing employees to thrive in a new role.
- Lastly, I never overlook my employees’ hard work and reward them with incentives.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Sherry Khan: While almost all businesses are going digital, we’re not behind in helping them embrace this transformation.
We’ve been closely working with B2B and B2C businesses and assisted them in quickly reaching and appealing to their target audiences through captivating animated videos. Animated videos can do wonders in terms of communication and engagement.
Talking about online businesses, we can’t forget about their social media presence. Today, viewers prefer watching video content over images and text. Here again, animation videos win – they make understanding complex and dull topics easy. Online shopping has also seen an enormous upsurge; brands all over the globe are making use of animated videos to showcase their products and services.
Keeping this tidal wave in mind, we intend to continue to capitalize on this trend in the coming years as well. Our company is all set to craft amazing animated videos and meet other consumer demands in every way possible.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Sherry Khan: The events of the Covid-19 pandemic influenced all sectors and brought new business challenges companies had to overcome. Practically almost all businesses ventured into the digital space.
As a result, the competition in every niche is higher now more than ever. To retain users, delivering high-quality services or products isn’t sufficient anymore; you also need to be able to react rapidly to shifting market conditions.
Perhaps the biggest challenge today is cutting through the digital noise and positioning your business as the best. However, we believe even the most demanding challenge can be made to work in your favor with a careful strategy and well-advanced preparation.
2020, 2021, 2022 threw a lot of curve balls into businesses on a global scale. Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Sherry Khan: The past years came with their fair share of challenges and hurdles for all businesses. Likewise, 2023 won’t be any different.
For businesses to step their best foot forward in 2023, I believe the best way to begin is by taking an honest look at your business performance in 2022. Set realistic goals for the future by reflecting on past accomplishments and failures.
Remember, business growth demands time, effort, sacrifice, and hard work. Fast technological advancements may occasionally make you feel a little stuck. Don’t give up, though; deal with whatever challenges come your way!
What does “success” in the year to come mean to you? It could be on a personal or business level, please share your vision.
Sherry Khan: This year, I want to expand my business even further. I aim to see Anideos as the preeminent, world-renowned animation studio that clients can trust and rely on for top-notch services. I also strive to make efforts that double the company’s revenue stream and draw in clients from all over the world.
So, at the end of 2023, I’ll be able to proudly reflect on all of the company’s delightful accomplishments.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Sherry Khan for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Sherry Khan or his company, you can do it through his – Linkedin Page
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