"Transforming problems into opportunities is the art of success—a journey where challenges become the canvas for innovation and growth."
Welcome to ValiantCEO Magazine’s exclusive interview with Sheret Ross, the dynamic CEO of Cardata.
In this insightful conversation, we delve into the transformative journey of Cardata under Sheret’s leadership, exploring the significant milestones, challenges overcome, and the strategic vision propelling the company forward.
As Sheret recounts the evolution from a family-owned business to a thriving entity in the digital era, readers gain a firsthand look at the intricacies of navigating growth, fostering innovation, and reshaping company culture.
Unveiling the secrets behind Cardata’s remarkable success, Sheret shares valuable insights into the company’s expansion, its response to industry trends, and the pivotal role of adaptability in the ever-evolving business landscape.
From the intricacies of leadership in the digital age to the importance of customer partnerships, this interview offers a comprehensive glimpse into the mind of a visionary leader.
Join us on this exclusive journey with Sheret Ross, where business acumen meets strategic foresight, and discover the keys to unlocking success in the competitive world of technology and innovation.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Sheret Ross: I’m Sheret Ross, the CEO at Cardata. I joined the business in 2021 when it was a family-owned company that had been around for almost 20 years.
Cardata needed succession capital for the founder to retire and to reenergize the business. Since 2021, Cardata’s revenue has tripled and we have grown our team from about 20 to just under 80.
We focused on bringing in strong talent, investing in our product, and refining our marketing to be more aligned to our customer. Most recently, we secured a funding round with new partners Wavecrest Growth Partners and MassMutual Ventures.
In the past year, what is the greatest business achievement you’d like to celebrate with your team? Please share the details of that success.
Sheret Ross: Our growth has been transformative and has outpaced our expectations. The most significant achievement would be the revenue growth and our ability to innovate a 20-year-old product.
It wasn’t an easy feat, but it has been the most challenging and rewarding part of the journey. We transformed from being a service-oriented business to technology-oriented. This has allowed us to prioritize resources and attention to invest behind our product.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Sheret Ross: We took a more founder-led pace where we tackled problems head-on as they appeared.
The balance between taking time to assess problems and not being paralyzed by indecision is something we’ve been navigating and will continue to refine. Moving forward, we want to be more data-driven in our approach to sustain and enhance our growth trajectory.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Sheret Ross: The trend towards digital transformation is accelerating, and businesses need to stay ahead of the curve. This includes leveraging cloud computing, AI, and big data analytics.
Companies that can adapt quickly to online trends and incorporate new technologies into their operations will be better positioned to capitalize on emerging opportunities.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Sheret Ross: One of the primary challenges businesses face today is navigating through uncertainty. The inability to accurately price in the market, gauge economic recessions, or predict GDP growth has left many businesses in a state of confusion.
Additionally, there’s a general sense of fatigue from COVID-19, economic and inflationary pressures, and geopolitical tensions. Overcoming these while managing team fatigue and dealing with ambiguity is essential.
2020, 2021, and 2022 threw a lot of curve balls into businesses on a global scale. Based on the experience gleaned in the past years, how can businesses thrive in 2023? What lessons have you learned and what advice would you share?
Sheret Ross: Businesses need to focus on being flexible and customer-driven. The relationship with customers should be viewed as a partnership, and there’s a need for tailor-made solutions as there’s no one-size-fits-all in software or service industries.
Flexibility in servicing customers and responding to their evolving needs is crucial for thriving in 2024.
What does “success” in 2023 mean to you? It could be on a personal or business level, please share your vision.
Sheret Ross: Success in 2024 for me means continuing our trajectory to meet and exceed our customer expectations. This will allow us to continue our growth acceleration and set the stage to elevate our technology further.
We recently released a significant update, and ensuring its widespread adoption over the next few months is a primary focus. Success is also about continually innovating and staying aligned with our customers’ evolving needs.
We will always prioritize actively partnering with our customers, listening to their needs, and ensuring that our solutions can deliver best-in-class results.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Sheret Ross for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Sheret Ross or his company, you can do it through his – Linkedin Page
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