SEO Ranking Factors

Google and other search engines consider many factors when they are ranking blog posts. Here are some factors that white label SEO companies prioritize to increase your website’s visibility and rankings:

Content

Google prioritizes high-quality content that is relevant, instructional, and well-written. Your content should offer valuable information that answers your reader’s questions. Include your experience and expertise in your content when you can.

You should also make sure that your content is original, engaging, and uses relevant keywords naturally so that search engines can understand the topic and context of your content. Use headings and subheadings to make it easier for readers to consume the content.

While word count is not a ranking factor, the length of your content also contributes significantly to the quality of the web page. The more content you have, the easier it is for Google to understand what your article is about.

You are also able to establish yourself as an authority on the topic. Furthermore, higher word count can make it easier to rank for long tail keyword variations. 

Keywords

The keywords that you incorporate into your content help search engines understand your website, but they also help the right readers find your content. Conduct keyword research to determine what keywords to use and then incorporate them throughout your website’s content, titles, and meta descriptions. An effective keyword research strategy can also improve your rankings by increasing your chances of making it to the first page of search results.

One aspect of keywords you will need to decide on is using short tail or long tail keywords. Short tail keywords are three or less words long, such as pizza place or movie rental store.

Long tail keywords are more than three words, such as buy summer beach clothes or gold studded diamond earrings. Both types of keywords offer pros and cons. Using short tail keywords makes it easier to increase traffic volume, but the conversion rate is often lower.

Long tail keywords usually see lower search volume but the conversion rate is often higher. Keyword research will help you determine which type of keywords will work best for your company.

Backlinks

Backlinks are links from outside websites to your website. Google uses backlinks as one way to determine how useful your content is. This means acquiring more backlinks can lead to a higher ranking.

The quality and relevance of websites linking to your website can also determine how you are ranked. Try to get reputable, authoritative websites within your niche to link back to your content. You can do this by creating shareable content, guest blogging, and collaborating with other websites.

When researching websites to choose for link building, make sure you take into consideration the website’s domain authority, spam score, organic search volume, and authority score. These numbers will help you determine if backlinking to a website will help or hurt your own website.

On-page Optimization

Optimizing your web pages to improve your search engine rankings is called on-page optimization. You can improve your on-page SEO by optimizing meta tags, including relevant keywords, incorporating headers, and using descriptive URLs.

You can also optimize images by using descriptive alt tags and compressing their file size to improve your site’s speed. Utilizing these strategies can make it easier for Google and readers to understand what your website is about. 

Meta descriptions are an HTML attribute, and while they are not a ranking factor, they can still help drive organic traffic to your webpage. They appear under the title tag.

Generally, meta descriptions are between 150 to 160 characters and include a basic explanation of what the web page is about. They should expand on the title tag to catch the searcher’s eye and convince them to visit the site.

User Experience

User experience is another SEO ranking factor. Elements that contribute to a positive user experience include easy navigation, organized content layout, load speed, and intuitive structure.

If you advertise on your website, avoid intrusive pop-ups or ads that could interfere with your reader’s experience. By focusing on your website design and user interfaces, you can improve user satisfaction and potentially improve your rankings.

Mobile-friendliness

55% of traffic on the internet comes from mobile devices. Looking at the trends, it is likely that this percentage will continue to increase. Because more users are using the internet with their mobile phones and tablets, search engines are prioritizing websites that can provide a seamless mobile experience. 

To impress Google in this area, make sure your website is responsive and adjusts to different screen sizes. A fast page speed can improve your mobile-friendliness as well. You can optimize your website’s loading time by choosing a high-quality hosting company, minifying code, compressing images, and using caching techniques. 

Security

Search engines prefer websites that have a high level of security and utilize HyperText Transfer Protocol Secure (HTTPS) encryption. HTTPS helps safeguard sensitive data by providing a secure connection between the user’s browser and your website.

To switch your website from HTTP to HTTPS, acquire an SSL certificate. This certificate creates a secure browsing experience for your visitors and can potentially boost your SEO.