Scot Chrisman is a professional skier turned influencer and entrepreneur who is building a media, and marketing empire. He is the founder of The Media House. He has worked with top athletes like former NFL players. He has interviewed multiple Olympic medalists on his podcast that’s been a #1 sports podcast on iTunes. He has used podcasting to get booked on stages and has spoken on the same stage as Jay Abraham and Alex Charfen.
His mission is to leave the world better than he found it by solving problems and using innovative marketing strategies to get the products and services that matter into the wanting customer’s hands. He believes that media and marketing are at a pivotal point in helping make the world a better place and intends to use every moment he can to refine and master the ever-changing craft while enjoying and seizing the glory that our beautiful earth provides and documenting it along the way.
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Table of Contents
We are thrilled to have you join us today, welcome to Valiant CEO Magazine’s exclusive interview! Let’s start with a little introduction. Tell our readers a bit about yourself and your company.
Scot Chrisman: I’m a professional skier that into turned an influencer and entrepreneur who is building a media, and marketing empire. I have worked with top athletes like former NFL players. I have worked with businesses of all sizes from solopreneurs to billion-dollar companies. With my company, The Media House, I work mainly with entrepreneurs, and business owners and their marketing departments to build their audience, drive engagement, increase conversions, and ultimately create sales.
2020 was a challenging year for all of us, particularly for businesses. How did the pandemic impact your business? Please list some of the problems that you faced, and how you handled them.
Scot Chrisman: Pandemic had hit plans that are supposedly achieved by now. Because of the pandemic, our organization needed to adapt to some changes and leave pre-planned ones behind. But as a marketing and advertising company, the pandemic also brought some opportunities like an increased number of leads because of the digital shift that a lot of businesses are engaging.
The pandemic led to a myriad of cultural side effects, including one that was quite unexpected that is informally known as “The Great Resignation”. Did this widespread trend affect you in any way?
Scot Chrisman: The great resignation affected every industry and that does not exempt me. It became harder to acquire new top talents because of the tough competition in the labor market. This pushes us to have an intensive search and something good to offer such as a good and healthy workplace.
According to the U.S. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021. How do you feel about this trend? Explain.
Scot Chrisman: This trend is very alarming considering that the ideology or concept behind this can be contagious or be passed to others. If the reasoning is relatable to all employees in a different industry, it will be very problematic that today sooner or later.
According to a study by Harvard Business Review, Employees between 30 and 45 years old have had the greatest increase in resignation rates, with an average increase of more than 20% between 2020 and 2021. That can be quite an alarming rate. What advice would you share to increase employee retention?
Scot Chrisman: Most employees’ reasons for resigning can be about their wellness’ sake. They are starting to abandon employers that don’t care about their physical and mental health and have a toxic management style. To increase retention, all we need to do is to invest more in our people, taking care of them and helping them in their personal growth.
According to a Nature Human behavior study, In 2020, 80% of US workers reported feeling that they have too many things to do and not enough time to do them – a phenomenon known as “time poverty”. What is your take on the work-life balance? Explain.
Scot Chrisman: Work-life balance is an initiative that requires both participation from the management and the employees. Both of them must come up with the best way to give enough and reasonable time for workers to do their tasks without compromising the deadlines of the organization. Find a common ground to settle in.
A more recent survey by Joblist asked about 3,000 respondents if they’re actively thinking about leaving their job. That survey found that 73% of 2,099 respondents who answered this question on their employment plans are considering quitting. How are you preparing for the future to counter this potentially persistent problem?
Scot Chrisman: Prevention is better than cure, as they always say. To prepare for this, the best thing to do is to have improvements within the workplace. There are reasons why employees think this way and tracing that root then doing something to improve it can change their mind about resigning and leaving the company.
Thank you for all that, our readers are grateful for your insightful comments! Now, if the Great Resignation isn’t your greatest concern, what is the #1 most pressing challenge you’re trying to solve in your business right now?
Scot Chrisman: I think that that will be the competition. Efforts are being useless if this does not overlap other companies’ actions. The market is small if there are a lot of similar businesses on the field. Aside from the great resignation, a tougher rivalry, and competition that can cause one entity’s downfall should also be a concern.
Before we finish things off, we do have one last question. If you had 10 Million Dollars to spend in one day, what would you spend it on?
Scot Chrisman: This huge amount of money can’t be spent on a single objective. Aside from the common philanthropic act like donating to charity, initiating social and environmental actions, as well as investing and saving some for other things, one of my ultimate goals is to make the marketing industry better. I’ll be spending some of it in initiating research and development on how can this industry be improved as well as discoveries of its different faces.
Jed Morley, VIP Contributor to ValiantCEO and the host of this interview would like to thank Scot Chrisman for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Scot Chrisman or his company, you can do it through his – Linkedin Page
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