Who is Scooter Braun?
Scooter Braun is the founder of the School Boy Records and the co-founder of the Raymond-Braun Media Group. He was born in New York City in the US by Ervin Braun and his wife, Susan Braun. Many people came to know this successful talent manager when one of the great US artists, Taylor Swift, accused him of selling her albums’ master rights.
Apart from this online scandal, Scooter Braun enjoys an excellent reputation in the American music industry. Being of Jewish origin, his parents lived a very conservative life back then. In their younger days, Scooter Braun’s parents lived in Hungary. Until 1956 when his parents fled to the US, where Scooter was born on June 18th, 1981.
Table of Contents
Where did Scooter Braun go to school?
Scooter Braun was born in Queens, USA, and he was privileged to have four siblings. The family raised their children in Cos Cob, and Scooter attended Greenwich High School. His leadership skills started showing up in his school life. At Greenwich high school, the young man served as the class president.
Later on, Scooter joined Emory University, located in Atlanta. He was a good basketball player playing till his sophomore year. He, however, didn’t complete his degree at Emory University after he dropped out and started working for Jermaine Dupri. Jermaine had a label named So So Def, where Scooter began working as the head of marketing. The successful American entrepreneur had his star shining from this unique work experience.
Scooter Braun’s Successful Journey History
Scooter Braun, whose real name is Scott Samuel Braun, has become a renowned artist manager. Having managed top musicians like Kanye West, Usher, and Ariana Grande, Scooter Braun has become famous just like his artists. Nevertheless, let’s see how Scooter Brown became a significant public figure in American social life.
At only 19 years, Mr. Braun had made himself famous through and planning after-parties with Ludacris and Eminem. These after-parties with the Anger Management Tour group majored in hip hop culture. This hip-hop culture led to Jermaine Dupri recognizing Scooter Braun and wanting him to join his So So Def label. At 20 years old, Scooter was made the head of marketing at Jermaine’s label. He never looked back ever since, and he ended up not graduating at the university degree level.
Scooter’s Career Breakthrough
Mr. Braun started his own private marketing business, a music label, and artist presentation after quitting so so def label. The previous work at So So Def label gave Scooter enough skills to venture into business independently. Who would think that a university dropout would later be such an entrepreneur?
His managerial and marketing skills had grown to unimaginable levels making him start his business with a broker-deal. He began by brokering Ludacris and Pontiac in a $12 million deal campaign. In this deal, Ludacris’s video ‘two miles an hour’ would feature Pontiac while Pontiac was to feature Ludacris in their commercials.
With famous American Rapper Ludacris in the picture, Scooter Braun made a big name for himself. With his reputation as a great dealer and business manager, most artists looking to market their songs started to recognize him.
Scooter Braun’s Eye for Greatness
As a manager and Philanthropist, you need an excellent eye for future success. Scooter expressed this skill when he recognized Justin Bieber from a YouTube video when he was only 12 years old. Justin Bieber was to start the list of Scooter Braun’s artists that he helped come into the limelight. When Scooter realized Justin’s talent, he contacted the mother and scheduled a trial period with him. Braun shows an eye for spotting great opportunities even today with everything he comes along.
In Justin’s trial, there were no strings attached since it was just a trial. However, Justin’s mother, Pattie Mallette, agreed to the meeting. You may agree with me, though, that Scooter saw a great artist in Justin Bieber. After trying out Justin Bieber, he pitched him to two successful artists. Usher and Justin Timberlake, who loved Scooter’s work, got interested in Justin Bieber.
Usher’s mentor, a music executive, named Reid signed Bieber into a production deal called Island Def Jam. This deal partnered with the Raymond-Braun Media Group, where Scooter Braun was a co-founder. Justin Bieber has achieved greatness and continues to enjoy the management of Scooter Braun to date.
The Entrepreneurial Mind of Scooter Braun
While reading through this article, you get the entrepreneurial mind exhibited by Scooter Braun. Scooter Braun has managed to become a great entrepreneur in the American economy.
Scooter Braun(SB) Projects
Scooter established the SB projects in 2007, which operates as an entertainment, marketing, and full-service company. The venture supports other activities like Schoolboy Record, Scooter Braun Management, Sheba publishing (Songwriting firm), and RBMG (a joint venture for Scooter Braun and Usher). In their achievements, the Schoolboy records distributed music with the Universal Music group.
Scooter Braun (SB) and Ariana Grande.
The Scooter Brown Projects signed Ariana Grande in 2013. Ariana confirmed that Braun worked as her manager in 2016. Ariana added to the list of Scooter Braun clients with whom he has gained value during his career.
The projects company handles duties like:
- Television campaigns
- Music Licensing
- Tour Sponsorships- the company sponsored the 2016-2017 Purpose-World-Tour through Justin Bieber and Calvin Klein’s Endorsement.
Braun has led his company into a partnership with Adidas, the sneaker brand, and Kanye West.
Scooter Braun TV Shows and Movies
Under Braun’s projects, Scooter features various TV shows and movies, including:
– Justin Bieber: Seasons
– Ariana Grande: Dangerous Women
– Music Moguls
– Justin Bieber: Never say Never
– Justin Bieber: Believe
– Jem and the Holograms
– Justin Bieber: Sorry
– Justin Bieber: The next chapter
– TODRICK HALL: Behind the curtain
Producing all these TV shows and Movies, Scooter Braun Projects made Braun unforgettable in his work. All the above positions in Braun’s company show the attributes of a great businessman and entrepreneur. If you need someone to look upon in the business arena, then Scooter Braun offers ideal motivation.
Scooter Braun Wealthy Clients
It is one thing to find clients, but a different thing altogether to sign in great American artists as your clients. Scooter Braun manages to work with America’s Wealthiest Artists in the Music Industry, producing and managing their music career. The following celebrities made it to the list of his clients over the years.
Black Eyed Peas
The list of great artists who have become Braun’s clients continues. His creativity and zeal for his clients’ work made him a renowned and acknowledged producer and manager. Justin Beiber, Demi Lovato, and other musicians agree on their achievements through their collaboration. Most of America’s Musicians and artists will choose to work with Scooter Braun anytime. Scooter Braun Clients show all the characteristics of a great manager in Braun.
Scooter Braun and Taylor Swift Dispute
Braun faced a tough time after his Ithaca holdings purchased the Big Machine label in his career. Taylor swift blamed the entrepreneur for selling her first six album’s master rights. The musician managed by Big Machine label had her music albums with the brand when starting her music career. Taylor Swift put the veteran manager in the spotlight over her stolen albums’ rights in a heated online war.
As Ithaca recordings became the new owner of Swift’s Albums’ master rights, they had not reached an agreement. Taylor Swift went on social media to call Scooter a ‘bully’ and made it clear that he thought he could buy Swift. It was alleged by the social media community that Braun intended to sell the albums at a big catch to bring the war to an end.
Braun claimed that he had summoned Taylor for a conversation about her claims and believed they could settle the matter with dialogue. If Braun considered selling out Taylor’s master albums, he would make close to $ 500 million. The records also will earn Ithaca recordings high income through commercials, streams, and other entertainment ventures if they remain unsold.
Taylor has the advantage of re-recording her music from the first albums she did with Big Machine Label group courtesy of her contract which offers for such. The Scooter Braun-Taylor swift conflict ushered in the conflict part of entrepreneur Braun.
Scooter recently refused the allegations pointing out that the accusations made by Taylor to Tumblr were not factual. He explained that he needed Taylor’s team to schedule a meeting with Taylor and Braun to reach a concession but was met with a refusal. While speaking to Variety, he attempted to set the record straight and said he never fancied people being bullied. He was thankful to his other clients, who held him in high esteem.
Though it’s alleged that Braun has in recent times sold the Master records for \$ 160 million, the entrepreneur keeps making significant moves in his career. Although Taylor Swift and Scooter Braun had a bumpy start, the veteran manager enjoys a tremendous reputation from his long list of trusted clients.
Scooter Braun’s Net Worth (2021)
With a flourishing career as an entrepreneur, entertainment executive, Philanthropist, and talent manager, Braun enjoys hundreds of millions of US dollars. Specifically, Scooter Braun has a net worth of $400 million making him one of the richest managers in the entertainment industry. Braun dedicates his time to work in his ventures and makes collaborations and deals that give him high income.
Scooter Braun Awards
Scooter Braun has appeared on billboards and other influential listings severally. In August 2012, he appeared on ‘Billboard’s cover.’ He appeared again in April 2013. The businessman again appeared on the ‘Time I00’ list featuring the most influential people in the world.
In 2016, Braun got the ‘Best Talent Manager’ award during the ‘International Music Industry Awards.’ This award proves what a great talent manager Braun is. Braun was honored at the ‘Billboards Touring Awards With an award ‘Humanitarian Award’ in the same year. Scooter won the humanitarian award for supporting non-profit organizations like ‘Make-A-Wish Foundation’ and the ‘Pencils of Promise.’
Scooter was featured on the cover of ‘Success magazines’ and ‘Gratitude Issue’ in 2017. In the same year, he was featured by ‘Variety magazine’s ‘Hitmakers’ Issue.
In 2018, Braun won the ‘ Harry Chapin Memorial Humanitarian Award.’
In 2019, the ‘Jefferson Award for Public Service’ recognized Scooter Braun’s work.
Scooter Braun Wife
While most people want to know about the success stories, most of us want to know about the private lives of these prolific business people. Scooter Braun started dating Canadian Philanthropist Yael Cohen in 2013.
Scooter Braun’s wife married him in 2014 in Canada, British Columbia. They have enjoyed a good marriage life living in California. You may realize that their Montecito house has seen many transformations, just like most of Braun’s projects and interests in becoming the home of the family’s dreams. Braun also owns a house in Los Angeles sold to him by his neighbor Travolta. The estate in the Brentwood neighborhood adds to the properties that the entrepreneur owns.
Scooter Braun announced a temporary split with his wife of 7 years on July 11th, 2021. The divorce has taken a huge toll on Scooter Braun as he has deleted his social media accounts. He deleted his Instagram and Twitter accounts right after the filing of the divorce.
Frequently Asked Questions about Scooter Braun
Does Scooter Braun have children?
Yes, Scooter Braun has three children. Mr. Braun has two sons, Jagger Joseph Braun and Levi Magnus Braun. The last-born daughter Hart Violet Braun was born in December 2018.
Is Scooter Braun still managing Justin Bieber?
Yes, Scooter Braun still manages Justin Bieber in 2021. He is also still working at Ithaca holdings, focusing on startups. Scooter Braun has a lot of influence and management on Justin’s music career.
Did Ariana Fire Scooter Braun?
Yes, Ariana Grande fired Scooter Braun in 2016, but once she did, she later re-hired him, blaming it all on her ex-boyfriend.
How old is Scooter Braun?
As stated in the article, Scooter Braun is 39 years old, turning 40 in June 2021.
Where was Scooter Braun Born?
Scooter Braun was born in Queens, USA. His parents, Mr. Ervin Braun and Susan Braun had escaped the ‘Hungarian Revolution’ in 1956 and settled in the US. They were privileged to have four other children.
Did Scooter Braun buy the Big Machine Label?
As stated in the article, Scooter Braun Projects, known as (SB Projects) bought Big Machine Label, which had produced Taylor Swift’s content in her early music career. This deal later brought about the conflict between Braun and the legendary artist, Taylor.
Does Scooter Braun Manage Taylor Swift?
Although Braun bought the big machine label which had produced Taylor Swift, he does not manage Taylor. She works with different management, having ended her contract with Big Machine Label before the owner sold it to Ithaca holdings owned by Braun.
Why is Demi Lovato with Scooter Braun?
Demi Lovato works with Scooter Braun as her manager. The songstress accepts that her new manager and his team contributed to her becoming Bustle’s cover star.
Does Scooter Brown manage Kanye West?
Scooter Braun managed Kanye West back in 2016, but currently, Kanye gets managed by Abou Thiam. The two, however, (Kanye and Braun) have an excellent relationship to date.