Sara Simackova is a young founder with many skills. She is a “mentor, agency co-founder, marketing manager and commercial producer.”
In just a short time, Sara Simackova started a marketing agency called Pure Stuff, which turned her into a “force to be reckoned with in the world of marketing.”
Based in Prague, Sara Simackova’s Pure Stuff studio focuses on “authentic branding.” She moved to Berlin to facilitate her agency’s expansion in Europe.
According to Sara Simackova, Pure Stuff stands out because of its honesty and “focus on authentic branding.” They want to tell “stories behind products or services.”
They also don’t do “paid marketing, sales or any special offers.”
Regarding her success, Sara Simackova gives credit to the women around her. She says it is “great to have someone to talk to, especially when they are in the same business and know what I am talking about.”
This is why Sara Simackova decided to start mentoring younger female marketers to “help them along the way” just as other women helped her out on her own journey.
One of their projects is a campaign for Amnesty International “about migration.” The company is also planning to expand into the German market.
We focus on authentic branding. Sara Simackova, Pure Stuff
Jerome Knyszewski: Thank you so much for doing this with us! What is your “backstory”?
Sara Simackova: Since a young age I have been fascinated by business. I started to work during my highschool years as a volunteer for newspapers and lifestyle magazines as a journalist and photographer.
I did everything I wanted — organising creative workshops for young people (DJ workshops included), starting a music club in my home town, learning about marketing in fashion e-commerce, working in three different countries around Europe or setting up influencer strategies for american tech start-ups.
In fact, I love doing things I’ve never done before. It keeps me motivated and energised to keep on going.
Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Sara Simackova: Honesty. We focus on authentic branding. Stories behind products or services are what we want to tell.
We are not doing paid marketing, sales or any special offers.
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Sara Simackova: All females around me are my supportive net.
It is great to have someone to talk to and especially when they are in the same business and know what I am talking about.
That is why I have started recently to mentor younger female marketers to help them along the same way as some females helped me on my journey.
Jerome Knyszewski: Are you working on any exciting projects now?
Sara Simackova: We are very happy to be preparing a campaign for Amnesty International about migration. Also the next exciting part is expanding in German market.
Do your homework.
Jerome Knyszewski: How have you used your success to bring goodness to the world?
Sara Simackova: As a studio we do one campaign per year for non profit companies. I do mentoring for female marketers and a business accelerator.
I do marketing strategy for Czech women lobby and volunteer for NGOs that help to bring more female speakers in discussion and on stage in European Union.
Jerome Knyszewski: What are the main takeaways that you would advise a twenty year old who is looking to found a business?
Sara Simackova: Do your homework. Prepare business plan, financial budget, road map. Start slowly step by step. Trust your gut. Sign to a mentoring program.
Learn more about finances. Ask questions. Be sure you have a proper plan.
Jerome Knyszewski: What is the best way our readers can follow you on social media?
Sara Simackova: You can add me on LinkedIn or on my Instagram saraksimackova.
Jerome Knyszewski: This was very inspiring. Thank you so much for joining us!