"Biggest lesson - Together we can do more!"
Meet Sally A Curtis – a Content Repurposing Wiz, Speaker, Radio/TV & Podcast Host, Speaker Bureau Owner, Connector & Mother.
Her employment life was spent in Business Development roles and her entrepreneurial journey started with a side hustle from age 12, giving horse riding lessons. She has been self-employed for 12 years with many evolutions, all focusing on amplification & growth strategies. Her mission is to Amplify Your Voice, Your Message & Your Impact across all the services they offer. They create leverage for you by maximizing your visibility, saving you time & accelerating your speed to market.
Over the last 20 plus years, she has been entrenched in the speaking, coaching, consulting, and personal development industries, marketing, managing events & growing speaking and consulting businesses. She’s spent years generating leads, filling rooms, putting bums on seats for many of our Australian and International Business Leaders.
She is passionate about amplifying you, building your brand equity, and positioning you as the expert in your market. Her gift is seeing the essence of you, your inner genius, and amplifying it through content repurposing.
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Table of Contents
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Sally A Curtis: Sally is located in Australia and serves clients in the USA, Europe, and Australia. She provides Done for You Solutions, like turning articles, blogs or your book into 300+ social media posts and engaging graphic tiles, 2 years’ worth of content created for you with ease!
We create leverage for you by increasing your visibility, saving you time & accelerating your speed to market. As a content creator, you have the smarts, you have done the unpacking of your Intellectual Property, and you’ve now got heaps of excellent content in your books and programs.
To ease your fatigue & save time, you need a library of re-useable brand assets that are unique, highly engaging, and increase your brand equity. Think of us as your ‘behind the scenes’ content ninjas. With our done for you services, we turn your content & collateral into bite-size graphic tiles, videos, and infographics. We build you a library of re-usable brand assets that inspire, educate, add value and increase engagement so you can generate more leads.
We are committed to sharing your message and creating the impact and legacy you desire through our content repurposing and productisation services.
2020 and 2021 threw a lot of curve balls into business on a global scale. Based on the experience gleaned in the past couple years, how can businesses thrive in 2022? What lessons have you learned?
Sally A Curtis: Biggest lesson – Together we can do more!
I have grown globally because of the relationships I have built, connections I made through LinkedIn, being curious and of service.
This lead me to some amazing networks, with women who have given me new perspectives of opportunities within my business that were sitting there hidden in plain sight, close enough to bite!!
What can I say, Be Curious, find the right people to surround yourself with, check in regularly and collaborate, converse, collaborate and converse, oh did I say converse?!
The pandemic seems to keep on disrupting the economy, what should businesses focus on in 2022? What advice would you share?
Sally A Curtis: Be easy to buy, make it really easy for people to understand what you do and how you help them.
Create multiple income streams by collaborating with like-minded people, who run at the same pace and vibration as you with the same ethics and passion as you.
How has the pandemic changed your industry and how have you adapted?
Sally A Curtis: As a speaker, it changed that part of my business dramatically, obviously, however, I already had created the content repurposing agency for speakers, coaches and consultants, so I was able to dive into serving them, and that part of the business has thrived.
What advice do you wish you received when the pandemic started and what do you intend on improving in 2022?
Sally A Curtis: I was lucky enough at the time when it hit to be in a room full of the speaking industries leadership, it was our National Convention. As all the phones we lighting up with cancellations, after cancellation coming in, the leadership in the room, spoke to us all about, “Being of Services” to our clients in this time of panic and pandemic and that has served those who took that advice really well.
Online business surged higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for 2022?
Sally A Curtis: That it will continue to grow and change the face of business, we are now getting into flow with this new way. It’s easier, more convenient, saves time, helps us serve more people and serve globally now with ease.
How many hours a day do you spend in front of a screen?
Sally A Curtis: 7-8 hours either computer or phone.
The majority of executives use stories to persuade and communicate in the workplace. Can you share with our readers examples of how you implement that in your business to communicate effectively with your team?
Sally A Curtis: Ah, yes, storytelling sounds easy and is often done incorrectly, to selling or marketing, sometimes it can create a cringe factor. Lol, clearly not a strength of mine…at least not for many years. I thought you had to ‘be clever’ and have found in recent times that we actually just need to be real, connect and be honest. Dare I say, vulnerable!
I have found through networking online and doing so many zoom sessions meeting new people, as I have in the last two years on mass. That the magic comes when you truly connect, connect and share from the heart, without the need to ‘be clever’, for me this way the magic has come.
Share, be real, be you or be you, be bold and be brilliant….just as you are!
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as the real challenge right now?
Sally A Curtis: Getting out of our own way of the natural growth cycles we have sitting hidden in plain sight all around us. Let me explain, we so often look outside ourselves too much, looking for the next best opportunity, it often looks easier but we make it into a complex, Frankenstein. Now I use that word, as I have just read Mike Michalowicz’s book Profit First, and LOVED his description of most businesses, which are the DR Frankistein we all create at one point in our entrepreneurial journey.
I speak with many business leaders, looking to grow, leverage their content & resources to create more profits….thinking that they need to do a heap more work or create even more content, when in most cases it is sitting all around them, literally surrounding them.
So in their world, they have created a Content Creation Frankenstein, and they have one perspective, create more content. Where the key is to turn their existing content into new profits, Here are a few examples, Did you know that you can turn a 45 min presentation, into a half-day training, an ebook, 4 articles or blogs and about 20 posts for social media. Do you need to read that again? Yes, all from one 45 minute presentation!
On average for our clients, we can turn a book into 2 years worth of social media posts, articles & E-news.
Or if you write articles we can turn 1 article into 10+ social media posts. This is why I know, everyone already has enough content already and when you know you have enough, you can easily bundle it, reconfigure it and turn it into new products and profitable assets to create multiple income streams.
In 2022, what are you most interested in learning about? Crypto, NFTs, online marketing, or any other skill sets? Please share your motivations.
Sally A Curtis: Online marketing, Pinterest
A record 4.4 million Americans left their jobs in September in 2021, accelerating a trend that has become known as the Great Resignation. 47% of people plan to leave their job during 2022. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued and misunderstood in the workplace. Do you think leaders see the data and think “that’s not me – I’m not that boss they don’t want to work for? What changes do you think need to happen?
Sally A Curtis: I think everyone needs to listen, see, and accept….change is constant, always has been. To stay abreast of it we need to communicate, even over-communicate and be honest, to ourselves, those around us and those we love. be real.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Sally A Curtis: I am currently exploring the superpower of Pinterest and the SEO opportunities that it holds, team that up with a robust lead and funnel eco-system and business will sky-rocket. Leverage, set up simple systems that work. I want to take more of my own advice, lol.
What does “success” in 2022 mean to you? It could be on a personal or business level, please share your vision.
Sally A Curtis: Success to me is being in flow, having fun and expanding friendships. Flow in the business with leads, serving and growth in revenue, fun and joy in the work that I do and friendships from networking and collaborations.
My quest for clients is to Amplify them, Their message and their impact and I reckon I will give myself a splash of that too!
Jerome Knyszewski, VIP Contributor to ValiantCEO and the host of this interview would like to thank Sally A Curtis for taking the time to do this interview and share her knowledge and experience with our readers.
If you would like to get in touch with Sally A Curtis or her company, you can do it through her – Linkedin Page
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