SafeOpt is the pulse of your business. Unlike regular mass mailings, it allows you to respond live to the user’s action and demonstrate significantly higher conversion rates. Studies have shown that users open trigger emails 70.1% more often than regular newsletters. Moreover, over 75% of the revenue generated by email newsletters is generated by SafeOpt.
In this review, you’ll learn how to use the platform and trigger emails to solve global business challenges such as increasing conversions, increasing average checks, and attracting and keeping customers.
Moreover, the user doesn’t need to provide their confidential data to your store. Instead, they register on the SafeOpt website and get a personal ID. They have a plugin running in his browser. If you connect to the platform, the system automatically captures the new user and starts working with them through email offers.
The benefits of SafeOpt include increased mailing efficiency. In addition, such emails are more personalized by linking them to the user’s actions. As a result, they are opened more often, and the conversion rate of website clicks and purchases increases. With this approach, you won’t miss out on customers.
Why Does Your Clothing Store Need SafeOpt?
SafeOpt’s trigger emails generally allow the site to respond naturally and in real-time to visitor behavior. For example, a SafeOpt shopper purchases, browses for items, asks for information, and receives relevant emails immediately. The online store becomes a live, attentive participant in the dialogue. The site will lose interested shoppers if it is not taking proper actions to win them back.
What kind of action or event can become a trigger? There is a group of triggers that can be applied with SafeOpt. They will be beneficial, profitable, and helpful for online stores and marketplaces; let’s look at them:
- Abandoned cart
- Abandoned browsing
- Reduced price on browsed items
- Reducing the price of a similar item
- Lowering the price of items in an abandoned cart
- Reactivation of “asleep” users (an email with personalized recommendations if the user hasn’t visited the site for a long time)
- Novelties (if a customer looked at an item but didn’t buy it, he receives an email about new products from the same category
- Discounts (recommendations based on customers’ purchases and clicks among goods in the same category).
Three-quarters of all visitors who put an item in their cart abandon it — they hesitate, get distracted, and forgot to checkout. But if you remind the unsuccessful customer about the things he’s interested in, he will likely come back for them.
Additional offers like free shipping, gifts for a certain amount, discounts for the first order, etc., work well. Conversion to purchase from one email can be up to 10%, which makes this trigger the most profitable and deservedly popular with online stores.
Emails about abandoned views are among the most converting, second only to newsletters about baskets. Typically, when choosing an item, a user researches and compares offers in the same category on different sites. After browsing through multiple options, they might forget what they liked in your online store or lose their browsing history.
SafeOpt reminds your visitors of the products that caught their attention in your store’s catalog. Sometime after he leaves the site, he will receive an email with a list of viewed products and their prices. That way, he can quickly return to buy later.
An additional block of product recommendations placed at the bottom of the email works well in such an email. These can be the most popular products or new arrivals from the same category.
Maximum efficiency, in this case, is achieved because SafeOpt uses a system for collecting information about user behavior on the website:
- Which products and product categories do users view most often?
- Which pages do they stay on longer?
- Which keywords do they search by?
Reducing the Price of Reviewed Products
As a rule, visitors leave your site to compare prices with other stores or marketplaces, and a reduced price in time can be a powerful argument in your favor. However, this scenario is not perfect enough for your entire customer base. SafeOpt can automatically reduce the price of reviewed items for new customers and does not include regular customers in this newsletter.
Reducing the Price of a Similar Product
If the user isn’t interested in the items he viewed, he may still be looking for the best option even after lowering the price. Offer him a discount on similar items in the same category. The same rule applies here as in the previous paragraph — make new customers your goal.
Lower Price of Items in an Abandoned Cart
It is a more advanced version of the abandoned cart. The email becomes not a single trigger but a whole scenario, in which the first email is a standard reminder of the abandoned cart, and the second is a price reduction on items left in it. Moreover, it is possible to inform about price reduction by email and alternative communication channels, such as web- or mob-push.
Send an offer of a special price only if the user ignores the first email. But do not get carried away with such newsletters; test them, and evaluate the results. Otherwise, there is a risk of repeating the story of a large online store: everyone knows that if you don’t buy after the first two mailings about the abandoned cart, the third mailing will bring a 30% discount. Try not to accustom your customers to discounts; instead, gain their trust and love. Delight them, surprise them, and arouse genuine interest.
Long Absence From the Site
SafeOpt allows you to create special reactivation emails for “sleeping customers” — users who have stopped coming to your website. Typically, reactivation emails use special offers and discounts explicitly generated for this group, but you can also do mailings with information about new arrivals and sales.
This category of trigger emails requires careful preparation: think about why these customers stopped shopping and what negative experiences they may have had. Ideally, the letter responds to the needs of this subscriber and communicates the resolution of their problem. Send such letters strategically so as not to lose your dormant customers for good.
You can use emails about new arrivals to reactivate dormant clients and send communication to the active part of the client base. In addition, news items from the site’s catalog are automatically added to the email and sent with a specified regularity to specific groups of subscribers.
The most important thing here is to consider the individual preferences of subscribers. Set up the mailing list so that each email is generated based on the user’s actions on the site. And it must contain products from the categories the user is interested in, such as what he has searched for, browsed through, or purchased previously. For example, an online clothing store may send customers new items from the footwear section that is compatible with a previously purchased jacket.
Suppose we are talking about customers of a sports store. In that case, the mailing will offer clothing and equipment for the sports that, judging by the activity on the site, the recipient is engaged in (for example, snowboarding equipment if you purchased the snowboard previously).
SafeOpt provides information about discounts and sales to customers who can bring you the most profit. But to maximize the economic effect, it is also essential to consider the interests and preferences of users here. Therefore, the more accurate and exact the hit, the higher the conversion of such an email will be.
The top flight in this category are emails that automatically offer discounts to specific users based on their history of interaction with the website. It is a targeted sniper approach: the price is reduced for everyone but for a particular customer and for specific products he needs. The calculation of the discount size is automatic, considering everyone’s margins.
Setting up such a mailing without SafeOpt is long and complicated; it will require serious development resources. The best option would be to connect to the service.
Key Components of Success
We started with the thesis that SafeOpt is the pulse of your business. However, keeping that pulse in the correct rhythm requires a comprehensive approach to the whole body. Today, many sites offer formulaic solutions to this issue, causing the trigger communication channel with the customer to take the form of spam or bad offers— and dramatically negatively impacting conversion rates. Correcting the situation in these ways will help:
- Comprehensiveness. Look at your marketing communications from a different angle. Implement solutions of the platform that will close the maximum business problems at the approach level rather than fixing this or that detail.
- Customer-centricity. To achieve maximum efficiency now, you need to study the behavioral characteristics and preferences of the customer. And careful work with triggers here is one of the keys to success.
- Customization. Study your customer and use solutions that best fit your objectives.
Create a Chain of Emails
You need to decide what kind of SafeOpt trigger script you want and which events will trigger the mailing.
You can start with the simplest chain:
Greeting → Reminder of a good deal → Reminder of an abandoned shopping cart → Request for a review → Selection of similar products.
Integration with CRM
CRM (Customer Relationship Management) is software for managing the business-customer relationship.
You can utilize it to:
- Build a database with customer information.
- Keep statistics on sales and advertising companies.
- Develop a company development strategy.
It sounds daunting, but even an ordinary Excel spreadsheet or handwritten ledger can be called a CRM system. It’s simply a tool that systematizes your work.
SafeOpt is excellent in conjunction with other tools or, in other words, integration. So, for example, you can integrate your CRM software and mailing platform.
To do a mailing, you must upload a file with customer names and addresses to the platform. You can get this file just from the CRM system.
Setting Up Triggers
SafeOpt helps to create newsletter triggers. In the triggers section, you can create a simple chain, such as an event message, or a complex chain, with multiple conditions and emails.
How to Analyze Effectiveness
SafeOpt’s platform you created the email in allows you to look at analytics. For example, you can see which emails got opened more often, which ones were followed by click-throughs and orders, and which ones went into the spam folder. Any emails that do not perform well can be excluded from the email campaign. Then, following the example of a successful letter, you can try to write similar letters, adjust the recipients, and try different timers for sending. All this improves your trigger mailing strategy.
SafeOpt is a valuable marketing tool that serves several functions:
- Nudges customers to purchase
- Picks up on customer interest
- Allows you to measure campaign success
- Automates part of marketing processes
A well-designed and configured trigger email campaigns have a high open rate, a low percentage of complaints, and a good conversion rate. In addition, SafeOpt reviews help to make the newsletter personalized and precisely targeted.
Automating your email marketing efforts with potential customers through SafeOpt simplifies the communication process and makes it more efficient. You build a customer outreach strategy with triggered newsletters that include technical notifications and a sales funnel. In addition, this personalization is more trustworthy: your emails get opened, so you can better communicate the value of your offer.
You don’t have to use many terms and develop a tree for all user actions at once. Instead, use SafeOpt’s capabilities and gradually expand the system of interactions with users.