As an entrepreneur, Renee Warren started out early. She was 17 years old when she started a restaurant.
Years later, Renee Warren would leave her company with her best friend and business partner to start a new venture. They had started a rapid expansion, gaining clients from South Africa to San Diego.
However, because she believed in herself and never gave up, Renee Warren “quickly turned things around” and transformed her company into a million-dollar agency. She had built a long client list and assembled a smart team.
Renee Warren had also earned “huge profit margins,” thanks mostly to her efforts and hard work.
Likewise, Renee Warren believes that she herself makes her company stand out, because that’s how her line of work operates. As a business coach and trainer, she has to prove her expertise to all her clients.
As the founder of We Wild Women, Renee Warren leads “a platform that helps entrepreneurs start and scale their own businesses.”
Renee Warren also hosts the podcast Into the Wild, a “program that features curated interviews with women entrepreneurs.” The podcast aims to “inspire and give actionable advice to women who are launching or growing their own business.”
Also, Renee Warren co-wrote the book “Get Covered! How to craft, pitch and tell your startup’s story to get more customers.”
It’s rarely about spreadsheets and KPI’s — it’s always about beliefs. Renee Warren, We Wild Women
Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Renee Warren: Me. Not to throw my ego out there, but in a business like mine (coaching and training), the person is the product.
I had someone recently tell me that it seemed like I was building something similar to Marie Forleo’s BSchool.
I wasn’t sure if that was a compliment or not, but realized something with the remark; true or not, people buy from those they know, like and trust and if there is one thing I am really good at, is making women believe they are more than enough and can launch their dream business.
With every entrepreneur, mindset is or becomes the thing that can move you forward with lightning speed or stop you dead in your tracks.
And the women that I work with have mentioned time and again, that my focus on mindset allows them to crush their goals.
It’s rarely about spreadsheets and KPI’s — it’s always about beliefs.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Renee Warren: It’s simple: Prioritize. Automate. Schedule. Batch.
And perhaps more importantly, always show up. Consistency is your currency.
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Renee Warren: I would be remiss if I didn’t mention my husband Dan Martell.
He has been there, holding my hand, coaching me and letting me feel the emotions of growth for over 10 years now.
In the bathtub not that long ago, I was having a moment — crying and feeling utterly defeated, when I texted him “I’m a failure”.
He crept into the bathroom and slowly sat down next to me to chat.
I spent a good 10-minutes crying my way through my emotions when he said (in reference to entrepreneurship), “It doesn’t get easier, you get better”.
He’s my rock!
It’s simple: Prioritize. Automate. Schedule. Batch.
Jerome Knyszewski: Ok thank you for all that. Now let’s shift to the main focus of this interview. Delegating effectively is a challenge for many leaders. Let’s put first things first. Can you help articulate to our readers a few reasons why delegating is such an important skill for a leader or a business owner to develop?
Renee Warren: You need to delegate as a means to save time and money so that you can focus on the tasks that grow your business.
Delegating things that fall outside of your zone of genius also helps to remove the likelihood of human error, expedites the process, and saves your sanity.
Delegation is not just reserved for big corporations with big budgets.
Solopreneurs and small business owners must do it too if they want to gain the capacity to move the needle.
Jerome Knyszewski: Can you help articulate a few of the reasons why delegating is such a challenge for so many people?
Renee Warren: Many people, especially entrepreneurs, worry that by giving up control, they lose control. The opposite is true.
When you can focus on your priority tasks and not get stuck in the weeds, you can grow faster.
Also, I see this all the time with my clients, that people worry about the cost to delegate.
If you do it right, offsetting those tasks to someone else will make you more money. It’s not a matter of if you should, it’s a matter of when and the sooner, the better.
Jerome Knyszewski: In your opinion, what pivots need to be made, either in perspective or in work habits, to help alleviate some of the challenges you mentioned?
Renee Warren: Stop with perfectionism. Stop with the need to control everything. It just weighs you down and increases anxiety.
When you have a certain and important skill set that is being underutilized because you haven’t delegated the menial tasks, it will inevitably end up costing you time and money.
Jerome Knyszewski: One of the obstacles to proper delegating is the oft quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?
Renee Warren: The saying is true only when you need to create a process around how to do a new task.
With everything documented, you shouldn’t have to do it for anyone else ever again.
Stop with perfectionism. Stop with the need to control everything. It just weighs you down and increases anxiety. Renee Warren
Jerome Knyszewski: Thank you for all of that. We are nearly done. You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Renee Warren: I would want to see more women starting their dream business.
My mission is to help inspire and motivate a million women to start a business and I take every opportunity, however big or small, to reach those women, and to make an impact.
Jerome Knyszewski: How can our readers further follow you online?
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!