As a freelancer, growing your business and looking for new clients are usually the most difficult aspect of being a freelancer. However, it is possible to break out of the cycle of famine or feast and still come up with a consistent stream of revenue.
By definition, freelancers and consultants are different. Generally, freelancers are self-employed and work as independent contractors on the basis of project to project. On the other hand, consultants give advice or services in an aspect of specialization that is under contingent work. Although they are not the same, the two are generally on a basis of contract, unlike working as a full-time employee.
As a result of that, freelancers and consultants need to be able to pitch themselves to new and potential clients. Meanwhile, presentations function as a platform for them to share portfolios of previous work, pitch their service range, and be in alignment with the scope of work for the job.
Hence, there are four presentation templates that can be useful in helping both freelancers and consultants grow their businesses.
Consultant Pitch
Freelance consultants have a single shot to make a positive impression on a client-to-be and win their business. Since freelancers have the responsibility of bringing in new clients, every pitch is an addition. A winning consultant pitch will function as an overview of the ways they can help prospects in growing their business while showing their portfolio.
Once a consultant pitch presentation is performed well, it can enable freelancers to win more businesses and increase their list of clients. A consultant pitch presentation can also assist you in selling your services to a new client, list out those services and deliverables you can provide, as well as showcase the expertise and previous results of your business.
Consulting Proposal
Freelancers and consultants are professionals in a specific field. They specialize in anything from Human Resources to Information Technology. Consulting proposal presentations are often used by consulting bodies and consultants to show set expectations, and success, as well as onboard new clients. Consulting proposals are a part of effusive management of the customer lifecycle.
To come up with a consulting proposal presentation, there are certain things required, such as key deliverables, a project summary, a way to gauge project success, and a timeline.
A consulting proposal makes it easy to quickly adjust to various situations and particular clients. This can result in a wider client base, improved organization, building a practical timeline as well as agreeable pricing and customer expectations.
Creative portfolio
A creative portfolio is a resume that enables you to become different from the crowd. It stands you out by highlighting your best work and showcases your educational background or expertise skills.
Bear in mind that first impressions are crucial. Hence, an attractive portfolio that exhibits your best work is certain to have a good impact. A readable and creative portfolio that can easily be customized can help you impress potential customers and employers.
Scope of Work
A scope of work template can enable managers to onboard new contractors or hires more seamlessly. It gives room for you to bring in new projects and manage tasks and deliverables. For scope of work presentation, the requirements include project background, milestones of tasks, including an effective communication plan.
Moreover, a scope of work can help you introduce new projects to internal teams o external freelancers or contractors, set and conclude expectations for tasks and deliverables, or keep stakeholders aware of the scope of work and the progress of projects.
Ways to Grow Your Freelance Business
Choose a Niche
A niche is a part of a larger market with similar problems or needs that your business can serve. When you limit your focus to a smaller group, it will help you develop more focused marketing materials and give room for you to provide specialized services. Taking care of a smaller niche develops a particular value proposition for your business and improves credibility within the group of prospective customers.
Network With Prospective Customers
Developing connections with networking is a basic function in growing your freelance business. It is essential to get exposure for your services and to introduce yourself to prospective clients. Bear in mind that the more visibility you have with prospective clients, the more likely they will work with you sooner or later. Thus, endeavor to always market yourself, whether in your community or at local events and conferences.
Nevertheless, ensure you do not forget about your existing connections. You should inform your family, friends, and professional network regarding the services you provide as a freelancer, as they could be motivated to help you grow your business and introduce you to your next customers.
Perform excellently
Excellent work usually gets rewarded. Typically, the reward is additional work. When trying to grow a business, that must be what you want. Hence, if you focus on exceeding customer expectations, then the privilege to do more work for a customer can come up sooner or later.
Grow Your Business

If you have been a freelancer or are on the path to becoming one, you may be familiar with the age-old issue, which is the market being saturated beyond comprehension. Considering the competition bursting at the seams, you can only get work by making extra efforts through unique strategies. Part of those strategies include coming up with a unique presentation to sell yourself and your business.
Note that unless you have a documented format representing your services, no one is going to buy them. Meanwhile, that does not imply you scribbling away on a piece of paper, as it will only bore your prospects. Instead, you can get a freelance presentation designer who can help you come up with eye-catching presentations that will help you grow your business.
Growing your freelance business results in additional money, better clients to work together with, and steadily having projects to engage with. To attain that stage, you may need to develop a plan and take deliberate steps.