Marketers of large companies are increasingly turning to low-budget and promotion methods. Tools that give a longer lasting effect and do not require large investments come to the fore. The goal is simple — to get an equivalent or better result for a lower cost. We have collected working methods that will help promote the business and not spend a lot of money.
The first thing to start with is to analyze the product, the market, and the target audience. Many companies neglect this, but an incorrectly planned unique trade offer can drain the entire budget.
Upgrade your loyalty program
Use catchy tools: discounts, gifts, samples, a free test drive or a test period. Enter a cumulative bonus system, make discounts on next purchases, offer gifts to regular customers. Buyers will come back, and this will increase the percentage of repeat sales. If you decide to buy essay, this is a brilliant solution. Experts will help you to compose a catchy text for sales.
Offer discounts or gifts for product reviews on social networks. Make a referral program — pay a reward to users for attracting new customers who came by an individual link.
Develop a joint loyalty program with partners from a field close to you. For example, after making a purchase from a partner, it will offer the customer discounts or coupons for your product. By the way, Coca-Cola regularly launches such special offers with event organizers. By buying a drink and accumulating points, you can win a ticket to a football match, a concert, get merch and other gifts.
Website
Before launching advertising campaigns on the Internet, it is necessary to check the site for technical errors. They reduce the effect of advertising and limit the site in search results. You do not get the search traffic and lose potential customers.
What problems can arise with the site? There are broken links, errors in the code, empty pages, lack of meta tags and incorrect settings. You can check the technical condition of the site and detect errors through the Google Search Console service.
Check the usability — the simplicity and usability of the site. If a potential customer can’t find information about the product, delivery or place an order, he will go to competitors. Test the usability of the mobile and desktop versions of the site.
Bring the site to the top of the search. It will bring additional organic traffic and new customers. Post unique content in the corporate blog and on the site pages, use the keywords to improve SEO. New articles increase the indexing of the site, attract organic traffic and increase the audience. Professional paper writing service will help you with this.
It is important to understand that today, if you are not on the Internet. You are not at all. It should fill the site with high-quality texts, conform to the corporate identity and be easy to navigate. Adaptive layout is highly desirable. So it can be easily viewed from any device. And, of course, the site should clearly and clearly state what you are offering to a potential client.
Social network
It is difficult to find a company that does not have a community in social networks today. Because it is a tool for direct interaction with the target audience. The main thing is to choose the right social network, without prejudice. On the Internet, now you can find more than a dozen articles on how to choose the right social network for promotion. It is useful to study this information periodically and put it into practice.
Create unique content
Write unique, interesting articles, record videos and podcasts. Highlight topics that are interesting for your target audience and prepare useful content. Try to get into the “pains” of potential customers.
Share useful information and experiment with formats. Here are create cases, instructions, checklists, conduct surveys and research, make infographics. Attract attention — raise problematic issues and consider a familiar topic from a new angle, share your own experience.
Install CTA buttons, banners, registration forms, and connect the chat. These tools will encourage readers to get in touch with the company, subscribe to the newsletter, and place an order.
Draw the audience’s attention to the old content. Create collections of articles, make cross-references in the text. Use the prepared materials for posts on social networks, on YouTube, Telegram channels and email newsletters.
Invite experts from other companies to create content: post a guest article, conduct joint research or take an interview. These materials are suitable for cross-marketing. The expert will post them on his social networks, on the website and other channels and bring his audience to you.
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Attract opinion leaders and media people
Invite media people and leading industry experts to an interview, and offer to create a joint project. Use cross-marketing to promote materials.
Make advertising integrations with bloggers. Now marketers prefer to work with “middle—level” bloggers rather than with “millionaires”. They usually have a more engaged and warmed-up audience, and the price of integration is much lower. Offer a service or product as a gift and ask to leave a review. Of course, the probability of bartering is low, but there is always a chance to get almost free advertising.
Flash Mobs and viral content
Come up with an advertising campaign and shoot a viral video on this topic. Post it on the website, on the social network and on YouTube. Or organize a flash mob and use it as an informational occasion for the media. The most important thing here is an idea and a creative approach.
It is important to remember that the fame of a company is a long and time—consuming process. It is impossible to wake up rich and famous without labor and investment. But it is possible to reduce the costs of marketing, communications and advertising.
