A Pinterest business account is very similar to creating a blog, or even a Twitter account for that matter. A Pinterest account allows you pin images from your computer’s desktop, or your favorite websites to your ping list. A Pinterest account also allows you to make mini-boards, make pins, pin pictures, and interact with other members on this social network. Unlike a Twitter account, however, a Pinterest business account has several unique features which are good for new businesses of all types.
So, what is the power of this social network? Business experts are quickly learning that Pinterest for business can be a highly effective platform for branding. Pinterest for business is essentially a digital photo album. Each week, users pin pictures of recipes, kitchen ideas, or other activities. Businesses with relevant content in these pins often receive traffic from fellow users who find the content useful.
Pinterest for business is ideal because it allows users to save time. Instead of browsing thousands of websites, Pinterest users can pin pictures of their most admired recipes or decorate their homes with unique artwork. Business owners who want to promote their brand must remember that quality does not have to be expensive. While Pinterest offers users a chance to save time in terms of finding interesting content, it also provides them with additional ways to reach their audience. This means that while many Pinterest users are searching for ways to save time, they are also searching for businesses that provide unique or inspirational content.
If you want to use your Pinterest account for business purposes, you should keep in mind some important points that will help you optimize your profile for better results.
How to use Pinterest for business? If you have an existing website or are just starting a new one, Pinterest can be leveraged for your business by creating an easy-to-use, search and share hub for customers. Pinterest users can browse through pictures on the site and vote on photos that interest them by clicking on the stars. A simple way to manage multiple social media accounts at once! Hootsuite is an online community where businesses can manage multiple social media accounts from a single location.
How to Access Pinterest for Business
To access the Pinterest Business account, sign up for a free account, then click the “Apps” link located at the bottom of the home page. Next, visit the “Pinterest Apps Store” located at the bottom of the page. Install the Pinterest apps by clicking the “Apps” link located on the left navigation panel.
To create an account, simply go to Pinterest’s site and enter a valid email address and password to create an account. Once you’ve got a personal account, it is time to switch to a company account. A company account gives you free access to many useful statistics:
Most Asked Questions :
–Why are you switching from a personal account to a business account? Many companies think that creating a Pinterest account is too difficult. This is because Pinterest now allows you to manage both your personal and business Pinterest accounts using the same interface. Therefore, switching from a personal Pinterest account to a Pinterest business account is not as complex as it may first seem.
– How do you find friends on Pinterest? When you first sign up for a Pinterest account, you are provided with a random username. You then have the option of searching for other users based on their name, location, or any other criteria that you specify. This searchable database makes finding friends easier than on other social media platforms. As a bonus, you also have access to rich pins, which allow you to see a smaller version of the image that has been posted on Pinterest.
– Do you want to be able to save your favorite pins? Pinterest offers photo albums, which you can use to store your most popular pins and view them in order of relevance. For those who do not have any business accounts, this feature can come in quite handy. You can access an album by clicking the small “Albums” link at the top right corner of your screen. Business users can switch between photo albums and pins at any time.
– What if you want to target an audience more specific than the age range or gender of the Pinterest users you are looking up? You can easily do so by filtering your search parameters. For example, if you are a mother of young girls, you can specify that you are looking for Pinterest moms so that you only show women pins on your page. You can also specify that you are interested in men, women, and children if you are a mom. The ability to fine-tune your search results in this way makes it easy to find the people you want to follow or get your account set up with.
– Do you want to give your followers access to rich pins without having to create another account? Pinterest lets you provide URLs for your most popular articles so that your followers can check them out and click on your links when they are ready to act. This provides yet another benefit to using your Pinterest business account: you can gain a wider base of followers.
How to use Pinterest for Business
Pins and Analytics
Once you’re signed up on Pinterest for business account you’ll immediately be able to access your analytics platform. This includes detailed statistics about who you connect with on the network as well as which pins are the most popular. You’ll be able to see the average position you receive in searches as well as the keywords and phrases people searched for to find your content. With these data, you can start customizing your marketing strategy by creating new groups based on specific keywords and you can also drill down to show the most popular posts to gain more insight into what your audience wants to see. From here you can take any of the information you gathered and start applying it to your marketing efforts.
Pins and Audience Insights
On every pinned Pinterest post you will see a group board at the top. This group board shows off the most shared pins with your selected category from across the entire network. Using the group board, you can also get more detailed information about who’s pinning the pins, how many pins are being pinned by a single person, the tags people used to pin the pins, and how popular the pins are. These details make it incredibly easy to identify repeat visitors and the hottest selling products on your Pinterest board. If you want to take this even further, you can also use visual search engine optimization (SEO) tools to analyze the content of your pins and determine what keywords are being used in them.
Getting Creative
Pinterest is a visually stimulating community, which means you can easily get creative with the imagery you use to promote your business. For example, you can create a “pinboard gallery” of your most popular pins so your audience can enjoy a visual representation of your brand. If you aren’t a graphic designer, you can easily use the official Pinterest design tools and build the page in-house. Once your pinboard is live, you can update it with new images and add content to give your audience even more inspiration and motivation to engage with your brand.
Integrating Pinterest with SEO
If you already have a Google+ account, you may wonder how you could incorporate Pinterest into your Google SEO strategy. Since you already have access to the pinboard that makes Pinterest a fantastic advertising tool you can easily combine the two. Each time you change your pins or share information about your business on the social network, you will be given an analytics report that shows how many views your page has, how many of those views came from a search engine, and how many came from outside the network.
Conclusion
Creating Pinterest boards for inboard business is fairly simple but does require some effort on your part. You need to drive traffic to your Pinterest profile so you can then use social media features to share the content you create with your followers. You also need to make your content as engaging as possible and offer lots of unique and practical advice so you can establish your authority as an expert. With time and practice, you should soon be creating a massive amount of social media content and using it to help propel your brand marketing. Remember to always update and change your profile regularly to make sure your brand marketing strategy continues to be effective In summary, using Pinterest for business goals includes: driving traffic, engaging your audience, and providing a platform for you to drive traffic to your website. By driving traffic and engaging your audience you will be increasing the potential for customers to become repeat customers. And by providing a platform for you to drive traffic to your website you will be increasing your chances of a successful Google Analytics + Social Marketing workshop sale ends. To get these results, you must ensure that you do the following.
