Loz Antonenko is the founder of Loz Life, a transformation powerhouse dedicated to helping people break free from burnout, chaos and hamster-wheel living. A speaker, author and award-winning coach, Loz has turned her own rock-bottom moments — from losing the love of her life to surviving major health battles — into a blueprint for unstoppable growth. Known for her “Get Sh*t Done” philosophy and unapologetic approach, she cuts through the fluff with science-backed strategies, bold honesty and a relentless focus on results. Loz doesn’t just motivate. She builds bulletproof.
Company: Loz Life
We are thrilled to have you join us today, welcome to ValiantCEO Magazine’s exclusive interview! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Loz Antonenko: I’m Loz Antonenko, and I help people blow up their hamster wheel on fire and build a track that actually goes somewhere. Loz Life is not another “wellness brand.” It’s a transformation machine for real humans who are done with quick fixes, magic detox teas and Instagram-perfect nonsense. My motto? Stop spinning. Start sprinting.
I didn’t get here by floating through life on good vibes and green juice. I’ve been smashed by grief. I lost the love of my life to suicide. I got hit with a brain tumour. Doctors literally found a hole in my heart. And then, my own father walked away when I needed him most. I didn’t bounce back. I dragged myself forward, brick by brick, using what I now call my “Get Sh*t Done Blueprint.”
Here’s what I learned. Feeling stuck is not a character flaw. It’s a signal. Your brain and body are screaming, “This isn’t working. Fix it.” And if you’re brave enough to listen, that signal can change everything.
Today, I’m a coach, speaker and author who helps people reclaim their energy, clear the mental junk drawer, and take radical responsibility for their lives. No fluff. No toxic positivity. Just raw, unfiltered tools that actually move the needle.
At Loz Life, we build bulletproof. We teach you the science. We give you the systems. We show you how to create unstoppable momentum. You don’t need motivation. You need a map. And that’s what we deliver.
If you were in an elevator with Warren Buffett, how would you describe your company, your services or products? What makes your company different from others? What is your company’s biggest strength?
Loz Antonenko: Loz Life is for people who are done pretending. We don’t do quick fixes. We do deep fixes. We help people reclaim their energy, crush the mental clutter, and finally stop running in circles.
Most companies in this space are selling fairy floss. They promise transformation, but all they deliver is more noise. Loz Life is different because I’ve lived this. I’ve been ground zero for rock-bottom moments, and I rebuilt from the rubble with nothing but grit, science and stubbornness. Now I turn that roadmap into results for others.
Our biggest strength is brutal clarity. We rip away the fluff. We find the root cause. We give people a plan that actually works in the messy, real world. Stress? Burnout? Zero energy? We fix it by getting to the source instead of slapping on a feel-good bandage.
Here’s the deal. If you want another motivational pep talk, we’re not your people. But if you want practical tools, proof-backed strategies and a coach who calls it like it is, welcome to Loz Life. Momentum is our business.
Quiet quitting, The Great Resignation, is an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Loz Antonenko: You can keep the ping-pong tables. Happiness at work comes down to three things: purpose, autonomy and trust.
At Loz Life, we run lean and powerful. My team is small but fierce. We don’t clock-watch. We don’t play corporate games. We collaborate like humans who actually give a damn. We know why we’re here, and we back each other 100 percent. That’s what creates loyalty, not free snacks and Friday dress-ups.
The Great Resignation didn’t shock me. It’s the logical result of years of burnout and BS. People are done selling their souls for titles that don’t mean anything. They want flexibility without apology. They want leaders who care more about their wellbeing than their Wi-Fi speed.
This shift isn’t a problem. It’s an upgrade. At Loz Life, we see it as an invitation to lead differently. We’ve built a culture where we focus on results, not hours. We create space for people to do their best work without strangling them with rules.
When you actually care about your people, they don’t quietly quit. They go all in.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations, what are your expectations for the year to come and how are you capitalizing on the tidal wave?
Loz Antonenko: This year is all about more reach, more impact and zero compromise. The rise of online business isn’t a fad. It’s freedom. And Loz Life is built for it.
I coach clients across Australia and the world from their kitchen tables, their cars or wherever they park their laptops. Transformation doesn’t wait for a boardroom. It happens in real life, and our programs are designed to meet people there.
We’re scaling our digital coaching, building tight-knit online communities and creating tools that turn “I’ll start Monday” into “I’ve already started.” Virtual is powerful because it removes every excuse between you and the life you want.
Remote work also makes Loz Life agile. My team works anywhere and everywhere. We don’t care if you’re on your couch or in Bali, as long as you deliver. That’s how we keep it lean, fast and effective.
We’re not following the trend. We’re shaping it. Our mission is simple. More lives changed. Less nonsense. Real results at scale.
Business is all about overcoming obstacles and creating opportunities for growth. What do you see as THE real challenge right now?
Loz Antonenko: The biggest challenge in business is distraction disguised as progress. Everyone is busy, but almost no one is effective. We are drowning in pings, notifications, endless webinars and “must-try” hacks that keep us chasing our tails. Busy has become a badge of honour, but it is nothing more than chaos in disguise.
Here is the truth: you do not need more noise. You need clarity. At Loz Life, I teach people to delete 80 percent of the fluff and double down on the 20 percent that actually moves the needle. You do not need seventeen funnels. You do not need to be dancing on every social platform before breakfast. You need focus.
Business owners waste so much energy on what looks impressive instead of what works. That is why I tell my clients: “Stop performing. Start producing.” When you focus on the work that matters, you stop chasing trends and start building results.
The challenge is not a lack of opportunity. It is the discipline to ignore what does not serve you. If you want to win in business, you have to be ruthless with your attention. That is how you turn chaos into clarity, and clarity into cash.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Loz Antonenko: The most underestimated part of running a business is mental grit. Forget the strategy decks and marketing hacks. If you do not know how to lead yourself through the rough days, you are toast.
I have lived it. Early in Loz Life, I launched a program that I thought would blow the doors off. I built it, hyped it, poured my heart into it… and crickets. Not a sale in sight. My ego was bleeding. But instead of throwing a pity party, I asked myself the question that changed everything: “Would I still be doing this if no one clapped?”
The answer was hell yes. That is when I realised success is not built in the highlight reel. It is built in the moments you choose to keep going when no one is watching.
Business is not just about building a company. It is about building a bulletproof version of yourself. And when you do that, nothing can stop you.
On a lighter note, if you had the ability to pick any business superpower, what would it be and how would you put it into practice?
Loz Antonenko: Easy. Radical clarity. The kind that slices through the mental spaghetti and goes straight for the jugular of what matters.
Most entrepreneurs are drowning in a sea of shoulds. They are overthinking, overplanning and underdoing. If I had radical clarity, I would walk into their business, rip out the junk, and leave them with one simple, powerful path forward.
Here’s the thing. You do not need more information. You need elimination. Delete what is not working. Amplify what is. Build a simple, ruthless, effective plan that actually fits real life.
Business should not feel like punishment. It should feel powerful. And with radical clarity, it would.
