Lead generation and conversion are the crux of business success, and digital marketing is a fantastic way of facilitating this goal. However, in the current economic client, small businesses often don’t have the resources to implement every strategy in the book.
This can make small business owners feel as though there’s no point trying, but the truth is there are plenty of strategies that cost next to nothing, and we’re here to let you in on the secrets.
Utilize Influencers
The rise of social media platforms, especially YouTube, Instagram, X (Twitter), and Facebook, has opened the door for influencer dominance. These are individuals with enormous audiences that use their platform to spark trends.
By getting in touch with an influencer in your niche, you can put your business in front of a large audience. However, you’ll have to approach influencers smartly and be prepared to offer them something in return for exposure.
Outsource the Work
Small businesses don’t have the capital to employ a full team of marketing experts because the hiring process alone costs a fortune. Luckily, there are plenty of digital marketing agencies that work hard every day to boost sales on behalf of clients.
Believe it or not, outsourcing doesn’t have to cost a lot, as you only need to pay for the services you use. If your business is fortunate enough to have an in-house marketing team, you can make them more effective with a Chief Marketing Officer (CMO).
However, given their expertise and leadership requirements, they don’t come cheap. This is why we recommend seeking out a fractional CMO, who will work with your team on a “fractional” basis without needing to be paid a full salary.
User-Generate Content (UCG)
Most people have a social media account that they use to share experiences with followers, whether that’s family members, friends, colleagues, or other interested parties. If you incentivize your current customer base and generate a unique UCG hashtag, your army of followers can create content for you. The best part about this strategy is that all you’ll be paying for is a small discount on services or other incentives.
Marketing DIY
Businesses in the launch phase may not have the funds to even outsource the work, but that doesn’t mean it’s a dead end. By making use of social media automation platforms like Hootsuite, entrepreneurs can take care of digital marketing. Even though this will take a considerable chunk of time, it all becomes worthwhile when your time investment leads to higher sales.
Only Invest in Profitable Strategies
There are lots of digital marketing tactics that don’t cost a fortune, but not all of them will be a good fit for your business. If you’re spending money on a service or strategy that isn’t yielding results, think fast and drop it from your outgoings.
Armed with a smart approach and basic knowledge of digital marketing, small business owners can attract customers without breaking the bank. Remember, once you have loyal customers, you can use them to alleviate some of the pressure.
